Real estate node marketing, how to make the villagers who return home to buy a house enthusiastic?

Some people say that real estate marketing is becoming more and more boring! Personally, I want to say that real estate marketing has become a marketing method, and the constant is to find customers who buy houses. The online solution of the original circle technology provides a channel for real estate enterprises to improve efficiency and reduce costs, and also provides a feasible sample for the real estate market at this stage. The closer the year is, the more urgent it is to return home. # Home # has become the most touching topic during this period. Since New Year's Day, the popularity of sales offices in various places has recovered. During the three-day New Year's Day holiday (12.3 1- 1.2), Beijing, Guangzhou and Shanghai in the first-tier cities were all on fire and gave a bad breath. The source refers to the recovery of the property market in the hospital. The main reasons are nothing more than: 1) In some cities, under the impact of the epidemic in May 438+February last year, the demand for buying houses was suppressed, and the demand was released after the New Year holiday was infected; 2) The policies introduced in the early stage have gradually taken effect, and some cities have recently organized housing fairs to promote the release of housing consumption; 3) Housing enterprises actively promote sales and launch preferential activities; 4) Last year, the low base and centralized online signing in some cities also affected the data. Whether we can seize this wave of enthusiasm and fight the first battle of the new year, real estate enterprises need a set of reliable and feasible marketing combination boxing at this stage. Marketing combination boxing solves the growth problem —— Taking node marketing of Spring Festival as an example. Baolong Real Estate's New Year Marketing Baolong Real Estate takes "New Year" as the marketing node, Jifu and Hongbaoyu as the key words of activity planning, and according to the story outline of Hu Meng going down the mountain, through bargain/tiger collection/house purchase discount, customers can interact, profit and understand the project in interesting games. You can look at the specific practice: with the help of the Spring Festival node, create the theme of "Dragon and Tiger Leaping and Five Tigers Celebrating the Spring Festival" and set a cute little tiger as the protagonist. Five lovely tigers came to Baolong to celebrate the New Year, but they disappeared. As long as these five tigers are collected, urban residents can get a surprise red envelope and a beautiful New Year gift, and receive blessings on the day of the Spring Festival, and distribute 10000 yuan red envelope rain, linking 10 project. In the practice of Baolong Real Estate, we can see that node marketing activities can also be interactive, interesting and effective. In this activity, the total number of visitors reached 26 1 1,000, and the number of people directly participating in the activity exceeded 64,000, with a conversion rate of 24.6%. The conversion rate is normal and the participating users are highly sticky. After attending the activity, they re-entered the activity several times to check the progress. There were 1232 1 user messages, 4 1 1 user visits, and 6 groups issued coupons, which paved the way for the visit and transaction of the project after the Spring Festival. The so-called marketing combination boxing means not letting go of every marketing opportunities, on the one hand, doing a good job in node marketing, on the other hand, getting through all channels. For example, for the upcoming Spring Festival, there will be important nodes such as New Year's Day, New Year's Eve, Spring Festival, Lantern Festival and Valentine's Day. Around the whole cycle of home ownership during the Spring Festival, screen grabbing activities will be deployed in advance to keep the whole Spring Festival uninterrupted. The original circle activity center has been upgraded to a gamification activity center. Around the whole life cycle of the project, according to the major marketing nodes, combined with the social hot spots and topic marketing in the cycle, we will arrange marketing activities and build a user-oriented digital operation scheme to make it more interactive, active and interesting, such as the Spring Festival, the Spring Lucky Draw and so on. At the same time, effective brand exposure, rapid powder absorption and case drainage were carried out. 2023 Year of the Rabbit Spring Festival Marketing 1) Modular configuration, the activity center provides a variety of classic screen-smashing activity templates, which are available at any time and what you see is what you get. In other words, in the past, it was necessary to develop customized activities. Now, you can generate a brand-new activity by moving your fingers and modularized configuration with one button, which is convenient and quick, allowing you to dominate the screen in advance in the cluster nodes, and personalized configuration can meet different tonality requirements. Sales leads promote immersive perception and communication effects, and data kanban tracks the progress of perfect control activities in real time. 2) Diversified gameplay, such as 10% discount purchase, elimination, cultivation, synthesis, interaction, fission lottery and so on. The original circle technology summed up the gains and losses of thousands of projects, perfectly integrated consumer psychology, user experience design, intelligent technical means and performance-based incentives, and the gameplay was comprehensive and interesting. With the help of a series of interactive gamification marketing tools, according to the effect reward mechanism, each user's social circle is dominated and quickly detonated in many directions. (original circle science and technology festival skin reference) focuses on the effectiveness of charges. In the past, marketers had to participate in strategy and be creative. Now that the market is going down, the eyes of marketers are completely focused on the ratio of efficiency to cost, and the effect determines life and death! So, is there a marketing combination boxing method that can satisfy interactivity and fun, effectiveness and transformation at the same time? Since it is a marketing combination boxing, it is not just a game, just as simple as a video. How to conform to the trend, realize gamification and socialization, enrich interest and bring geometric super-customer effect at the same time. In view of the market trend, the original circle of science and technology combined with independent research and development of intelligent marketing technology, to create a set of marketing mix program. 1) to undertake corporate public/private domain traffic and delivery. At present, the original circle technology has supported mainstream platforms such as Baidu, WeChat and Headlines. 2) Solve the problem of content dissemination for enterprises through various content production tools such as industry copyright content library, brand and project original content, AI poster production and intelligent content editor. Combined with AI online sales office, 3D sand table, live broadcast, interactive games and other diversified marketing methods, it helps enterprises to find sales leads, follow-up and operation management. 3) In the sales process, standardize the clue management, establish the air force team transformation tracking, analyze the efficiency-cost ratio, optimize the delivery combination, set the exclusive KPI, and ensure the self-sales results. Set up SOP for key customer follow-up service through enterprise WeChat, and use RPA intelligent outbound call to screen effective leads for enterprises to enter the sales process, so as to improve sales efficiency. 4) Effectively screen and train digital marketing operation experts, support sales quality management and sales process management, and also support the precipitation and analysis of corresponding customer portraits and related data.