Cold water tea has become a "new hot spot" of tea.
On September 5th, a product named "Cold Water Tea" attracted many visitors to China International Fair for Trade in Services 2020 Lv Wen Exhibition Area. The innovative selling point and product design of ready-to-drink have surprised many people at the scene.
Various innovative tea products are changing consumers' traditional perception of tea.
Make tea slowly with cold water.
"The effect of making tea in cold water is not bad at all. If you choose the right tea, the fragrance and nutrition of the tea will slowly penetrate out. " Before the booth, Li, general manager of Guizhou Green Tea Technology Development Co., Ltd., opened the brewed products and introduced them to the surrounding visitors. You can smell the faint fragrance of tea near the bottle mouth of the product.
"Cold water can also make tea?" "Can you make tea?" Visitors to the site often ask these two questions.
Li introduced that there are 8 patents for this product of Liangshui Tea, and the tea of the product comes from Guizhou. Cold water tea is green tea, which can be brewed with cold water, which may take longer than hot water. The product design of cold water tea is "tea separation". When the consumer rotates the bottle cap clockwise, the container with tea leaves at the top of the bottle will be opened and the tea leaves will be thrown into the water. After waiting for ten minutes, turn the bottle cap counterclockwise to brew the product.
Innovation and security peers
Compared with hot water brewing, cold water brewing will inevitably bring "insecurity" to consumers. In everyone's traditional cognition, hot water has a certain bactericidal effect, and the brewed tea is also drunk while it is hot. Is it unstable to make tea into a portable drink?
When consumers use tea bags to make tea, they rarely cover the cups. Especially when using cold water to make tea, the tea bags are in contact with the air for a long time, and it is not known whether microorganisms in the environment are brought in during the tea making process. Of course, this phenomenon can be avoided in tea drinks. As long as the bottle mouth is unopened, the beverage in the bottle has never come into contact with the external environment. In addition, most drinks are also marked with the prompt "Drink within xx hours after opening the lid".
Compared with all kinds of tea drinks known and contacted by consumers, cold water tea is more "pure", only water is added to the tea. Li mentioned that the product is innovative in form, which seems to be the same as tea beverage, but it does not belong to this category, and there are no related products in the national food classification. When handling the production license, after discussion between the expert group and the competent department, the final product type is determined as other drinks in food.
Sell tea with technology
The data shows that the global tea market in 20 17 was USD 49.46 billion, and it is estimated that the global tea market will reach USD 7365438+300 million in 2024, with a growth rate of 47.9%. Compared with traditional tea, tea enterprises are constantly trying to innovate in tea research and development and production, and new tea, various tea bags, small pots of tea and other products are constantly emerging.