How do enterprises do a good job in attracting investment and promoting?

Investment promotion is a key link in the whole process of investment promotion. Inviting investment is not only an inevitable process of docking products, projects and markets, but also an important link that determines the future development of products, projects and even companies. At the same time, investment promotion is also an important part of the whole investment promotion process, which requires the company to have sufficient strength and ability to spread project information quickly, accurately and comprehensively. First of all, investment promotion is a series of network promotion activities that enterprises advertise in the process of investment promotion, and it is a publicity and promotion activity developed based on the Internet. Therefore, when attracting investment, enterprises must firmly grasp the Internet platform, make good use of all available network resources, effectively combine them, and form a unique promotion strategy that conforms to the enterprise itself. Secondly, according to the operation process of investment promotion, make detailed analysis from each step, and formulate accurate promotion strategies to ensure that every step of investment promotion can directly hit potential customer groups. Below, we elaborate on the four steps of attracting investment. 1. Determine the target customers, analyze the industry characteristics and market prospects of the project, match the target channel customers according to the project characteristics, analyze the behaviors of the target channel customers, and understand the attributes of the target channel customers, such as online habits, channels for receiving information, habits for judging information value, etc. And formulate promotion strategies accordingly. 2. Professional promotion and execution exchange effective channel customer information with the least clicks. Through the selection of keywords in SEM account and the creative description of advertisements, the display time, display area and display mode of advertisements are strictly controlled, and different matching methods are set for keywords to maximize the influence of a keyword. At the same time, unnecessary channel customers are filtered out through various settings and text descriptions to ensure the accuracy of delivery and cost control, so as to better and more effectively expand the promotion channels. 3. Multi-promotion channels effectively combine SEM delivery for a certain keyword, cooperate with free channels to publish relevant content, and conduct keyword SEO for each published content. Peer uses blog, Weibo, WeChat, email, SMS, social media and other promotion channels to publish and optimize related keywords, thus improving the browsing rate of users. 4. Analyze the ROI of each channel, that is, the return on investment. The first step is to understand your investment, especially the advertising media of CPC, that is, click cost, a pay-per-click advertising media. Know what kind of person clicked on the advertisement, how he saw it, what kind of behavior he made, and so on. The second step is to know your return, where the customers of your last transaction came from, which channel, how much value this channel gained and how many customers it brought; The third step is data analysis, which effectively combines promotion strategies, allocates budgets, controls promotion costs and maximizes promotion benefits according to the investment returns of various channels. From the above investment steps, we can easily see that in order to achieve the best results with the least amount of money, enterprises must achieve accurate promotion, target customers, and effectively allocate and combine strategies according to the characteristics of target customers and promotion channels. At present, in China, as far as the accuracy of investment promotion is concerned, the greatest achievement is the accurate investment promotion of fast-track construction. Based on the whole network marketing concept, we use the advantages of resources and technology to provide investment promotion solutions for China investment promotion enterprises, and deliver them to specific target investors in terms of clicks, views, news and electricity consumption, which effectively solves the problem that the investment promotion cost of enterprises is too high and the investment promotion advertising fee becomes the biggest cost in the investment promotion process. At the same time, it is difficult for China merchants to recruit investors.