First, I made an appointment with an expert.
During the May Day holiday, I made an appointment with an expert in investment promotion and operation to inquire about the location and operation of catering, and I gained a lot.
With regard to store planning and site selection, in addition to the above points, the following points are more important.
1. Generally speaking, in Beijing, the area requirement of kitchen accounts for about 35% of the total area. If it is too small, it is difficult to ensure the speed and quality of serving, and it is also difficult to meet the regulations.
2. The number of people on weekdays is usually the highest on Mondays, the average on Wednesdays and the least on Fridays. In short, the average number of people in these three days is basically the average number of working days per week.
3. The proportion of online and offline catering is basically 40% and 60%. Therefore, online consumers must not be underestimated. Although the promotion of Meituan is 23%, not counting the rental cost, it is still worth doing offline.
4. Site selection accounts for 50% or even 70% of the importance of catering shops. If the position is not selected, no matter how hard you try, you can only get 50 points. On the other hand, choose the position, at least 50 points. Although the rent in a good location is expensive, the extra traffic can completely amortize this part of the higher rental cost, which is still cost-effective.
5. The business circle in Beijing mainly includes Zhongguancun, Guo Mao, Jianguomen, Chaowai, Wangjing, Zhichun Road, Anzhen, Shangdi, Xierqi and Jiuxianqiao. If you want to know more details, you can buy a paper map of Beijing for overall understanding and planning.
6. There are many ways to find a good house. You can consult an intermediary, such as chain home, I love my family and so on. You can also search in 58 cities and the market. Or search on Baidu and Gaode maps. Finding a good position requires a good opportunity, just in time for the last one to leave.
7. The location is good. Generally speaking, it is best for nearby diners to walk within 10~20 minutes, and it takes more than 20 minutes to walk, which is basically difficult to radiate.
8. Specific matters needing attention in site selection, including the landlord's service awareness and professionalism. In addition, whether the surrounding merchants often change, etc. In addition, when signing a specific contract, if the operation is affected by factors such as municipal construction, it needs to be explained in advance in the contract. At the same time, pay attention to the practice of competing with peers, take its essence and discard its dross. For example, you can refer to the location of those shops that sip, or crispy noodles, or real kung fu, as a reference for your location.
9. Good shopping malls generally have brand requirements for the shops that have settled in. Ordinary brands are not easy to enter. Some big brands will cooperate with chain stores. As soon as the mall opened, the store moved in directly. The catering chain enterprises that have done well in the industry include Funiutang, Yoshinoya and Xibei Youmian Village.
10, the renovation must be completed before winter, otherwise the migrant workers will go home half a month before and after the Spring Festival in winter. Will greatly increase your rental costs and labor costs.
1 1. There should be a rent-free period when signing the contract. And it is necessary to agree on a priority extension period.
Secondly, I had an exchange with the founder of crispy vegetable pancakes.
Because of a lecture held by Jun Business School, I added an alumnus WeChat to make an appointment to meet and talk in the store. Because I arrived early, I looked at the investment situation in my place. I made a call for investment promotion and chatted. It is understood that a 100 square meter shop in Shikai Square has a monthly lease of 30,000 yuan. Generally speaking, it is still relatively expensive. The professionalism and attitude of on-site property and investment promotion related personnel are relatively general.
During the communication with the two founders of crispy vegetable pancakes, I received the following products.
First of all, site selection is very important, and attention should be paid to the flow of people.
Secondly, overall planning is needed, including long-term and short-term planning, positioning, price, service and so on. Need to have the mission, vision and values of the enterprise itself.
Third, team members should be well managed. Finding the key foreman and leader needs him to lead the team to realize their overall planning vision.
In addition, in terms of manual arrangement, there are two shifts, and the working hours are from 8 am to 20 pm, and there will be intersections in the middle peak period.
In addition, there should be enough cash reserves, at least for 3-6 months, so as to better ensure the safety of catering enterprises in the face of similar crises in COVID-19.
Finally, the product is very important, and someone needs to polish and develop the product specially, and it is necessary to constantly improve the product.
In addition, for waiters, controlling and controlling diet is also a major feature of the catering industry. If employees don't live in dormitories, there will also be subsidies, such as monthly subsidies 1000 yuan.
News report: /thread-8 138478.htm
Third, communicate with entrepreneurs and friends.
I also talked with some entrepreneurs by phone.
1. For company registration, it's not complicated. Industry and commerce, taxation and finance are basically good. Only when registering a company, if there is no registered address, the cost will be slightly higher.
2. In the process of starting a business, the cost needs to be controlled, and any place that should not spend money should be controlled. Otherwise, by the end of the month, we will settle accounts and work hard for the landlord. At the same time, in the early days, when there was no prospect and the salary was very small, how to find excellent talents needed a company. Entrepreneurship itself is not easy, but what is needed is the confidence and belief to persist in the face of difficulties. Take all failures, setbacks and difficulties as catalysts for success, and make yourself more frustrated and brave.
As a founder, you must keep learning. The ceiling of entrepreneurs is the ceiling of enterprises. If entrepreneurs are unwilling to learn, then this enterprise will have no future, no growth and no progress. We should not only study by ourselves, but also promote team learning. A team that loves learning will not develop too badly.
The heart is in an art, and its art must play a role; If you are in a position, you must do your job well.