Giving away samples can bring a better experience. For cosmetics, everyone's skin and needs are different. By giving away samples, consumers can try the product before buying, and know its texture, smell and effect, so as to better judge whether it is suitable for their skin. In this way, consumers can choose their own cosmetics more wisely and avoid the situation that blind purchase may lead to waste.
Giving away samples is also a means of publicity and promotion. For new or high-quality products, the popularity and reputation of products can be improved by providing samples to consumers for trial use. When consumers get a good experience after using the samples, they are likely to buy more genuine products and recommend them to friends and family around them. This kind of word-of-mouth communication is very valuable to the brand.
Giving samples is also to give back to consumers. As a direct store of the brand, the official flagship store can give consumers a feeling of special treatment and care by giving away samples. This way can not only increase consumers' goodwill to the brand, but also increase consumers' trust in the product, thus establishing a long-term and stable consumption relationship.
Consumers still need to be rational when choosing to buy cosmetics. Although the samples can provide opportunities for trial use, due to the limited quantity, they cannot fully represent the authentic effect and experience. Therefore, before buying, consumers are advised to read the product introduction, ingredients and other related information carefully, and consult professionals or friends.
The official flagship store chooses to give away samples instead of genuine products mainly to provide consumers with a better experience, promote and give back to consumers. When consumers choose to buy cosmetics, they should treat them rationally and make decisions according to their own needs and professional opinions. I hope my answer can help you solve the problem!