On February 2 13, 2 1, 20 13, Hohhot National Medicine and Health Products Fair was held in Inner Mongolia Exhibition Hall. The Canton Fair attracted more than 2,800 representatives of pharmaceutical enterprises from 32 provinces, municipalities, autonomous regions and Hong Kong Special Administrative Region.
At 8: 30 a.m. on February 2 1, an endless stream of dealers and citizens entered the Inner Mongolia Exhibition Hall to participate in the medicine and health care products fair. The reporter learned from the organizer that Hohhot Pharmaceutical Expo has become the most influential new service brand in our region since it was held 15 years ago.
Mr. Shi, who is in his early thirties, is from Taiyuan. When he learned that the drug fair was held in Hohhot, he arrived in Hohhot on February 18 and arrived at the Inner Mongolia Exhibition Hall in the early morning of February 20th. 10 or so, the reporter saw him busy at the drug fair. Mr. Shi told reporters that he is looking for drugs that can be represented and consulted many manufacturers and distributors. I believe there will be a company he likes. At the drug fair, the reporter saw that Sugar Man, the manager of Jilin Dongyi Biotechnology Co., Ltd. from Changchun, was busy receiving interested businesses. According to Sugar Man, her company has participated in the Hohhot Pharmaceutical Expo for seven or eight years. In recent years, she and her colleagues have come to Hohhot every year. She thinks that Hohhot has developed quite rapidly and there are many business opportunities here. Mr. Wu from a pharmaceutical company in Xingtai, Hebei Province, participated in the drug fair in Hohhot for the first time. At present, they are looking for an agent. Mr. Wu said that there are many customers at the drug fair, much more than he expected. Next year, he will attend the drug fair in Hohhot.
This drug fair cancelled the opening ceremony and enriched the service content. According to the staff, according to the relevant regulations, Hohhot Pharmaceutical Fair cancelled the ribbon-cutting ceremony that had been held for 14 years, and the layout of the venue was also streamlined. It is also known that at the request of national manufacturers and distributors, starting from 20 14, the Hohhot drug fair will be rescheduled to the 20 th of the first month.
The pharmaceutical industry has a unique development foundation advantage. Because she relies on a series of basic advantages, such as some Chinese and Mongolian medicinal materials with unique geographical environment only in Inner Mongolia, and more than 300,000 people (accounting for 80% of the total number of medical and health care products marketers in China) currently engaged in marketing in Hohhot.
On July 26th, 2006, the biannual "China Hohhot National Medicine and Health Products Fair" was held in Inner Mongolia Exhibition Hall. This year's drug fair is larger and more popular than previous ones. More than 3,000 manufacturers' representatives from 32 provinces, municipalities and autonomous regions came to the conference, with a passenger flow of about 200,000. It is estimated that the turnover will reach 800-900 million yuan, and the subsequent turnover will be around 9 billion yuan. As a grand meeting in the field of medicine and health care products in China, this year's Pharmaceutical Expo highlights the concept of "China's first pharmaceutical exhibition city" in line with the concept of making Hohhot the "pharmaceutical exhibition capital" in China. How to make Hohhot the "medicine capital" of China is a new and higher requirement put forward by Hohhot people. To build China into a "drug capital", we should take Scientific Outlook on Development as the guide and aim at "economic prosperity, advanced culture, harmonious society, beautiful environment and perfect service", and strive to make all the work in Hohhot at the forefront of the country.
The founder of Hohhot Pharmaceutical Expo once revealed the real situation of Hohhot Pharmaceutical Expo, that is, "I am still young, but I am a dinosaur".
Policymakers in Hohhot said: "Formulate industrial policies, explain what we encourage and restrict, promote industrial and product structure adjustment, improve the industrial chain, improve product grades and technical content, and then cultivate industrial advantages and competitiveness. Of course, another major task is to transform and upgrade traditional industries, thus activating them and giving them a new life in the era of knowledge economy. "
There is no doubt that Hohhot, as the second largest pharmaceutical fair after Sinopharm Group and the largest health care product fair in China, has not only effectively boosted the economy of related industries in Hohhot, but also made great contributions to Inner Mongolia's going to the whole country and enhancing its image, laying a solid foundation for the establishment of "China's first pharmaceutical exhibition city". The economic and social benefits brought by the drug fair are obvious to all. However, through its superficial phenomenon, what will we see?
Although Hohhot used to be a place where health care products were famous, the main purpose of some leading enterprises in the past was to get together with friends instead of paying attention to the drug fair. Nowadays, with the continuous development of Hohhot Pharmaceutical Expo, the ideas of some leading enterprise bosses have gradually changed. They never pay attention to the pharmaceutical Expo, but take the initiative to visit the exhibition in Hohhot.
This is exactly what Bobby Chen, vice mayor of Zhangshu City, Jiangxi Province, said. Although Zhangshu City has been the distribution center of medicinal materials in China since the Qing Dynasty, there is a saying that "the medicine is ineffective and the medicine is not unified", but it can be said that it cannot be compared with the current medicine exhibition in Hohhot. It is precisely because they took a fancy to the economic benefits behind the drug fair that they rushed from Jiangxi to Hohhot to attend the 27th drug fair, in order to get partners from it.
Hohhot Pharmaceutical Fair was born in "grassroots", from scratch, from small to large. Today, the holding of Hohhot Pharmaceutical Expo has become the pride of Hohhot business community, and it is also a miracle that China business community marvels at. As the saying goes, "it's easier to start a business than to keep it", so how can Hohhot stay ahead and remain invincible if it wants to become the largest drug exhibition capital in China at present?
Policymakers in Hohhot believe that although the pharmaceutical industry in Hohhot has a unique development foundation advantage, the origin of the pharmaceutical fair also stems from the rise of the sales force of 300,000 medical and health products in Hohhot. However, in order to further stabilize the leading position of Hohhot Pharmaceutical Expo and the industry, active attack is the best defense.
For this reason, the decision-makers in Hohhot try to combine business flow, logistics and information flow organically with the business strategy of "taking the big and taking the small, taking the point and covering the area" and the principle of "going out, please come in" to stabilize their industry position with a large market share. After six years of development, this marketing force has spread all over the country, and they can sell new products all over the country within two weeks, and can be refined to the county-level market.
Nowadays, no matter which city you are in, as long as you pay attention to the local pharmacies and advertisements, you will find an amazing phenomenon: almost all the distributors of medical and health products are from Hohhot, Inner Mongolia. Therefore, there is a widespread saying in the industry: "Finding Hohhot people means opening up the national market; Participating in the Hohhot Pharmaceutical Expo is equivalent to mastering the barometer of the health care product market. "
At present, Hohhot has formed two pharmaceutical pillars: Mongolian medicine health care products and biopharmaceuticals, and biopharmaceuticals bases are mainly concentrated in Tuodian Industrial Park, Tuoxian County, Hohhot. Relying on sufficient electricity, Tuodian Industrial Park has successively introduced large biopharmaceutical enterprises such as Unocal Zhongrun Pharmaceutical (Inner Mongolia) Co., Ltd., Huameng Jinhe Group and Jindawei Pharmaceutical Co., Ltd. Penicillin produced here accounts for 1/3 of the world's total output, and chlortetracycline accounts for 70% of the world's total output, making it the largest biopharmaceutical base in China. This is the key for Hohhot to actively build the image of China as "the capital of drug exhibition".
In fact, in order to make Hohhot a veritable "Pharmaceutical Exhibition Capital" in China, since 2000, the Hohhot Municipal Party Committee and the government have determined a series of leading industries such as "Pharmaceutical Exhibition Capital", "China Milk Capital" and "Northern Electrical Appliances Capital" according to national regulations: China pharmaceutical industry should take the road of intensification, standardization and modernization, closely follow the market situation of Hohhot, and guide the industrial layout through various industrial policies.
Today, Hohhot has become the first fixed city in the national drug fair industry, with the number of annual meetings, the annual passenger flow and the annual drug turnover. This fully proves the strength of Hohhot in building China into a "drug exhibition capital".