1. Define corporate brand
As a designer, it is very important to understand the most important characteristics of each enterprise, including target customers, style direction, future development aspirations and so on. Fully understanding these basic information will give more scientific and effective guidance to your Logo design.
Looking for a breakthrough point
Looking for inspiration and new ideas can be learned from many fields such as culture, art, history and nature. Through a lot of exploration, immersion in the present and understanding the details of life, we can get more vivid and concise design ideas.
Step 3 draft an idea
Briefly describe the first draft of the idea on the drawing paper, describe the core elements such as general composition, graphic combination and color with a pen, and write a fixed level or infinite possibility in the basic direction of design.
4. Digital rendering
After completing the manuscript, use digital equipment for further conversion and setting editing. At this time, the original sketch needs to be repeatedly rendered and reviewed to get rid of impetuousness, increase details and enhance the overall artistic sense.
5. Calibration and fine cutting
In the process of designing Logo, we should strictly implement the initial thinking and design orientation, expand the basic elements, pay attention to aesthetic considerations and in-depth analysis, and identify countless tiny details.
Finally, when designing Logo, we should pay attention not to be influenced by fashion trends, so as not to make the work obsolete and lose its value. Trademark design needs to always keep in mind the corporate culture and core features, rather than short-term fashion trends. Every link needs to be closely linked and pay attention to practical significance, which is really the foundation of a successful Logo.
Zhonghui Design Original Logo Design Works
The above is provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional logo design. I have been deeply involved in the design industry for many years, and many design cases are available for reference. I hope it helps you.