1, strengthen the early warning of enterprise network public opinion.
For enterprises, if they want to win the initiative when the crisis of online public opinion comes, they should not only do a good job in real-time online public opinion, but also do a good job in online public opinion early warning service.
That is, by using the network negative public opinion monitoring system, the monitoring target is customized, and then the system crawler automatically monitors the brands of the whole network and detects various voices such as brands or hot topics related to enterprises. Once false online public opinion is found, real-time early warning can be made through WeChat, SMS, email and client, which is convenient for enterprises to find the crisis early and prevent it before it happens.
2. Dynamic real-time monitoring of negative public opinion information of enterprises.
As we all know, many times, the negative crisis of online public opinion of enterprises is often passive, which is due to the influence of some external factors, such as competitors' attacks, changes in industry policies, natural disasters and so on. And it is impossible not to prevent. Therefore, we think it is very important to monitor the negative information of public opinion in real time. With the help of some third-party brand monitoring systems, we can track the communication trend of events in real time, analyze the life cycle stages of events and hot topics in each stage, and dig out the communication websites, media and key communication nodes in the process of theme evolution, so that enterprises can grasp the context of public opinion crisis network, make effective predictions and seize opportunities to formulate targeted solutions.
3. Tracing back to the source, looking for the negative source of enterprise network.
No matter how far the network public opinion crisis develops, only by finding the root of the crisis can we fundamentally solve the network public opinion crisis. Therefore, enterprises can use the brand monitoring system to monitor the awareness of all netizens in real time, track the spread, track the first spread of the crisis, and reprint accounts, so as to provide scientific decision-making basis for dealing with online public opinion information.