Compared with other industries, P2P companies have much stronger capital. They are not thinking about money in the promotion stage. The most important thing is to surpass your competitors or widen the gap with them in a short time.
Search engine advertising has the advantages of quick effect and flexible promotion. Of course, this promotion has become their best choice. Because the P2P industry is not standardized, there are many running companies. In order to avoid their own risks, the media adopt the strategy of opening accounts for banks, listed companies, well-known venture capitalists and Fortune 500 companies. Many small and medium-sized companies are shut out and cannot be promoted.
Second, push the team offline.
I have contacted many P2P companies in Shenzhen, but I can't get online. They can only get customers through offline channels. For example, in the cinema, you can get a cup of coke and popcorn for free by scanning the QR code and registering on the activity page. The advantage of this channel is applicable to all P2P companies, and the registration fee is around 15-20 yuan, which is far lower than the registration fee of search engine advertisement 80- 120 yuan. Although its customer registration cost is low, the final investment rate of users registered through activities is quite low.
Third, the financial industry platform.
Take platforms such as Golden Axe, Home of Online Loan and Eye of Online Loan as examples. They all start with information. Many investors and borrowers will get information through such a platform. With the intensification of competition, these platforms began to recruit some projects, and many enterprises are also happy to show their projects on these platforms.
Fourth, CPS.
From CPC to CPM to CPA, P2P enterprises will not miss any opportunity to infiltrate users. At present, these channels are either too expensive or too troublesome to monitor, and then extended to CPS. Using Taobao or Tmall's data and platform activities, the platform is registered as scratch cards, folding pages and gifts as sellers' promotional items, which are placed in the delivery package, and users may enter the registration step after receiving them.
Five, search engine optimization SEO
When it comes to search engine optimization, everyone is familiar. Judging from the current promotion channels, the threshold of SEO is low, the competition has not reached a very fierce level, and there is a lot of room for improvement.
The above five promotion channels are common promotion channels in P2P industry today. It is suggested that customers in the industry can adjust their promotion methods according to the company's strategy, and SEO, as a medium-and long-term plan, is worth studying by P2P enterprises.