In order to better show the development status, characteristics and characteristics of the current market research industry, major market research companies in the domestic market (including local and international markets) are listed as the top ten market research companies according to their comprehensive strength and business development expertise.
1, Ipsos China
Headquarters: Beijing
Website:/
background
Ipsos is the world's leading market research group. 1975 was founded in Paris, France and 1999 was listed in Paris. It is the only market research group owned and managed by professional researchers in the world. 20 1 1 year, Ipsos acquired Synovate, a market research institution under the Keith Group, for 525 million pounds, making Ipsos the third largest market research institution in the world. The addition of Synovate also gives Yisop a truly global network.
Ipsos entered China in 2000 and grew rapidly by acquiring three local companies, namely Beijing Fengxing, Hualian Xin and Datong. Ipsos China is the largest market research company in China, with offices in Shanghai, Beijing, Guangzhou, Chengdu and Wuhan, with about 65,438+0,500 professionals and a turnover of over 65,438+0 billion RMB.
professional field
Ipsos has a rich professional research product line WSBL (global professional business line) and industry expertise center of excellence (center of excellence). Research areas include advertising and brand research (Ipsos ASI), marketing research (Ipsos Marketing), media research (Ipsos Media), public affairs and social affairs research (Ipsos Public Affairs), satisfaction and loyalty research (Ipsos Loyalty), data acquisition and processing (Ipsos Observer), automobile research and financial and service research. The service scope covers FMCG, finance, automobile, IT/ telecom, medicine, health care and other industries.
2.TNS China (Beijing sainz Market Research Consulting Co., Ltd.)
Headquarters: Beijing
Website:/China/
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TNS is a member of Kantar Group, which is one of the largest insight, information and consulting groups in the world. With its long-term accumulated professional knowledge and market-leading solutions, TNS provides customers with specific and clear growth strategy suggestions in the fields of new market entry, innovation, brand transformation and stakeholder relationship management. TNS has set up branches in more than 80 countries and regions around the world, and the number of dialogues with global consumers is second to none in the industry.
20 13 may13, according to TNS official website news, TNS (Beijing sainz Market Research Consulting Co., Ltd.) agreed to acquire Xinhua Xin International Information Consulting (Beijing) Co., Ltd. (this acquisition needs to be approved by the regulatory authorities). Prior to this, TNS Custom Research and Research International announced the merger in 2009, becoming the largest custom market research company in the world, and Research International China, a joint venture company of Research International in China, was also merged into TNS China.
A series of mergers and acquisitions make TNS grow rapidly not only in comprehensive strength, but also in industry and market influence. The strategic significance and value of the acquisition of Xinhua letter to TNS China's development in China market, as Chris Riquier, CEO of TNS Asia Pacific, said, "China is now the largest automobile market in the world, and the acquisition of Xinhua letter will make TNS China an absolute market leader, serving international and local automobile manufacturers and dealers seeking to develop in China market."
professional field
TNS (Beijing sainz Market Research Consulting Co., Ltd.) specializes in automobile, consumer retail index research and customized consumption research, finance and technology.
3. CCTV Market Research Co., Ltd (CTR)
Headquarters: Beijing
Website: /ctrwebsite/cn/
background
CCTV-TNS Research Co., Ltd. (CTR), founded in 1995, is the largest market research and media research company in China. It is a joint-stock enterprise jointly established by China International Television Corporation and TNS * * *(TNS * * *), the world's leading market research group. TNSWorldpanel, which cooperated with TNS, was once a part of TNS- global consumer market and enterprise portfolio market research, and was acquired by WPP in 2008. Since then, Kantar Company Group has undergone a major reorganization, and announced in the spring of 2009 that TNSWorldpanel was formally merged into ——WPP Company, the information, insight analysis and consulting business organization of Kantar Group. KantarWorldpanel became the only company 100% devoted to the study of fixed sample groups of consumers to motivate customers.
CTR's products and services include: providing 360 brand and product marketing communication monitoring, accurate insight into brand and product strategy, tracking and analyzing the behavior and lifestyle of target consumers and other services. CTR has more than 530 full-time professional researchers and service personnel, and its monitoring network covers nearly 500 cities in China.
professional field
As the largest provider of market information and research and analysis services in China, CCTV Market Research Co., Ltd. (CTR) covers brand marketing and media audience, and its research fields span media and audience research, brand and communication strategies, product and consumer market analysis, and channel and service management.
His professional fields mainly include: media value research, communication effect evaluation, digital media communication, target population consumption index, advertising expenditure research, public opinion monitoring and public relations evaluation, consumption index, print media reading rate, etc.
4.AC Nelson China
Headquarters: Shanghai
Website:.
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Nielsen Holdings (NYSE: NLSN) is the world's leading consulting and monitoring company, providing the world's leading marketing and consumer information, television and other media monitoring, online research, mobile media monitoring, commercial exhibition services and other related services. Nielsen operates in 100 countries and regions, with its headquarters in new york and the Netherlands.
AC Nielsen 1984 began to enter China. From 65438 to 0994, AC Nielsen entered the Asia-Pacific market through the acquisition of SurveyResearchGroup. In 200 1 year, AC Nielsen became a part of VNU group.
At present, AC Nielsen's retail research covers more than 70 categories of non-durable consumer goods in major cities and towns in China, and regularly provides customers with retail reports of related products in various places. Another famous product of AC Nielsen is Nielsen ratings, which investigates the number of customers of TV, radio and newspapers in the media market.
professional field
AC Nielsen's main areas of expertise are:
(1) Retail Research. Nielsen's Retail Research Service (RMS) can use the information collected from retail stores to keep track of product sales and provide customers with detailed sales information, market share information, distribution information, pricing information and promotion information.
(2) Modeling and analysis. Nielsen's advanced modeling and analysis services help customers solve problems such as pricing, promotion, marketing mix, classification and product rationalization, category shelf layout, in-store category structure, in-store audit and testing.
(3) Global Service: Nielsen Global Service cooperates with Nielsen Global Regional Headquarters to provide clear and continuous market information. "Nielsen Global Service" uses reliable and comparable international market data and regional information to provide information solutions for global market personnel from a global perspective.
5. Zero Research Consulting Group
Headquarters: Beijing
Website: /index.html
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Zero research consulting group was established in 1992. It started from the early opinion polls and has a high reputation in China. In 2000, the structure was adjusted, and the forward-looking strategy (strategy consultation) and index data (* * * enjoy information) were established.
Zero Survey has concentrated its own advantages in professional research, strategic consultation and background data, and established ten professional research divisions such as public affairs, IT and telecommunications, finance, automobiles, real estate, household appliances, fast-moving consumer goods, tobacco and commercial services of electric power research centers with the help of a long-term cooperative network of industry resources. Its special services include: zero-point CATI express, online survey, multi-customer survey service system (Homnibus), survey results publishing service, internal training of enterprises, multi-customer reports, etc.
Since 20 1 1, Zero Research Consulting Group has actively expanded its new business, and successively established Zero Call Center, Zero International Research Institute and Zero Vision Network Laboratory.
professional field
Zero survey provides targeted research services for different customer needs. At present, its business is mainly located in four research fields: consumer research, brand research, evaluation research and product and marketing research.
6. iResearch Consulting Group
Headquarters: Shanghai
Website:/
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IResearch iResearch Consulting Group is a professional organization that focuses on the new economic fields such as online media, e-commerce, online games, wireless value-added, deeply studies and understands consumer behavior, and provides data product services and research and consulting services for customers in the network industry and traditional industries.
Iresearch Consulting Group was established in 2002. Headquartered in Shanghai, iResearch Consulting Group set up a branch in Beijing in June 5438+ 10, 2003 and a branch in Guangzhou in June 5438+ 10, 2008.
professional field
At present, IResearch Consulting Group mainly provides research consulting services (industry research and customized research services) and iUserTracker (network user behavior research system), iAdTracker (network advertising monitoring and analysis system), iWebTracker (iResearch network media traffic monitoring) and PlanPlus (media solution evaluation tool) for industry companies. IWebSpeed (Network Speed Analysis System), etc. And through the establishment of various annual meetings and media website platforms, we will provide more communication platforms for professionals in the industry and promote the development of the industry economy.
7. HC research
Headquarters: Beijing
Website:/
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HC Research is an information group that provides one-stop market research and media monitoring solutions on the basis of long-term in-depth tracking of industry development. Headquartered in Beijing, with branches in Shanghai and Guangzhou.
HC Research, formerly known as HC Research Institute, was established in 1993 and is the earliest market research institution in Chinese mainland. In 2003, HC Research Institute and HC Network successfully listed on Hong Kong Growth Enterprise Market. In 2008, we reached a cooperation with the American Dunbar with a history of 169; On 20 1 1 year, HC completed the MBO research and officially changed its name, which laid a solid foundation for HC to become a leading enterprise in the industry. 20 12 HC research and DNA merger.
professional field
From the establishment of 1993 HC Research, the household appliances and IT division was the main business direction. With the vigorous development of the company, in 20 10, the consumer electronics division and the IT division were formally integrated into the ICT division, which greatly improved the resource efficiency. It focuses on satisfaction research, product research and channel construction, and features industry research, covering the whole life cycle of ICT products.
Its research products mainly include: price monitoring, retail terminal channel research, industry entry research, competitor research, consumer research and so on.
8. Da Wen Comprehensive Market Research Co., Ltd..
Headquarters: Guangzhou
Website:/
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Dawen General Market Research Co., Ltd. was established in 1998, which is a scientific and innovative market research company oriented to brand integration research. Dawen GM is famous for its excellent research and analysis technology and strict quality control. He has rich experience and innovation in establishing a research technology model suitable for the actual market demand and an efficient on-site implementation system, and is good at providing practical research programs and research results reports that can solve marketing problems. In 20 12, Dawen GM and Tianjin Brand Management Co., Ltd., Jihe Brand (China), Shangyang (China) Marketing Strategy Consulting Company, Shangdao Women Marketing Co., Ltd. and Guangzhou Cultural and Creative Industry Association jointly established the Southern Brand Strategy Promotion Center.
After years of operation, Dawen GM has successfully established a national research network with Guangzhou as the core, covering more than 60 cities and rural areas across the country, with branches and offices in Shenzhen, Beijing, Shanghai and Wuhan.
professional field
Dawen GM advocates scientific means, gives creative insight into market demand, and emphasizes the effectiveness and practicability of research results. Davenport provides research and consulting services in four major areas: research on new products and markets, research on brand positioning and advertising communication, research on retail and shopping experience, satisfaction improvement and public opinion research.
9. Jiefukai Market Consulting (China) Co., Ltd.
Headquarters: Beijing
Website:/
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GfK is one of the four largest market research companies in the world. GfK durable consumer goods retail research is the most authoritative market research institution in the field of durable consumer goods in the world. GfK durable consumer goods retail research is the only enterprise that can use unified standards and methods for retail monitoring on a global scale.
GfK China entered the China market on 1993 and began to monitor the retail of household appliances. After nearly 20 years' accumulation and continuous development, the products monitored at present cover more than 0/00 categories, such as consumer electronics, household appliances, IT and office products, communication products, digital images, home life, fashion life, medical care and automobiles.
GfK China increased retail monitoring without store channels in 2009. With its long-term data accumulation and unique mathematical model of market generalization, GfK China has become a recognized authority in the domestic retail monitoring industry, and is a leader in the retail monitoring of consumer electronics, household appliances, IT products, communication products and other durable consumer goods in China market.
professional field
GfK focuses on retail monitoring, and the products covered by retail monitoring include: technology products, household products, optical products (glasses, lenses, etc. ), automotive supplies, sporting goods.
10, Yingde Zhilianheng Market Consulting (Shanghai) Co., Ltd.
Headquarters: Shanghai
Website:/
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Yingde Zhilianheng Market Consulting (Shanghai) Co., Ltd. is a subsidiary of Japanese INTAGE Group in China. Founded in March of 20 1 1, it was formed by the merger of Yingde Zhilianheng Market Consulting (Shanghai) Co., Ltd. (established in 2002) and Shanghai Lian Heng Market Research Co., Ltd. (established in 1997). Mainly engaged in China market research and market consultation. Since the merger of Yingdezhi and Hyperlink Research in March, 20 1 1, the company's area has expanded to Shanghai as the center, Jingguangchang (CATI Center), with partners in 60 major cities, and the survey can cover more than 200 cities (including rural areas) in China.
professional field
The main business of Yingde Zhilianheng Market Consulting is fast-moving consumer goods, automobiles, medicine, IT and so on. Research methods include thematic research, online survey, retail research, etc. Through network survey, CATI and other survey methods, and through local researchers to provide customers with local consumption information and insight, to provide support for customers' development.