How to treat Li Jiaqi's personality right dispute case?

2065438+In September 2009, Bi Mou and Lu Mou registered and established two companies in Hangzhou. Their original idea is beautiful, and they can use Li Jiaqi, who sells lipstick, because it has tens of millions of fans on many platforms such as Tik Tok, and it is a super-high-traffic network celebrity. They also use their heads and names as publicity materials, and to make matters worse, they print them on packaging bags for sale. In other words, Li Jiaqi, which is produced, promoted and sold in the name of Li Jiaqi, is strictly selected from unauthorized hot-selling fast food restaurants.

This was quickly discovered by Li Jiaqi's fans, who were filled with indignation. They bought the goods secretly, so they kept a lot of evidence. Silently support the family behind their backs. After fully preparing the evidence, Qijia filed a lawsuit in the local court in Hangzhou in March 2020. In August of the same year, the case was officially filed. In September, the court made a formal judgment. The court ruled that their actions violated Li Jiaqi's Xiao Xiangquan, and the infringement should be stopped immediately. Apologize to Li Jiaqi himself. While paying Li Jiaqi 6,543,800 yuan+600,000 yuan, we immediately recalled the goods and publicity materials that used the portraits and names of Qijia.

? It can be seen that no matter what industry you are engaged in, you must never go beyond moral and legal rules and regulations. You know, the law now protects the rights of original authors more and more. If you only think about your own welfare and infringe on the original author, then the final result is to lose your wife and lose your soldiers.

Most people in today's society are using traffic to realize cash, that is, using the Internet for marketing. This phenomenon is very common. When we make money, we should avoid copying the original model intact. It is really necessary to conduct commodity business and sales, and it can be reasonably obtained by another way. You can negotiate with the parties and their contracting agencies to obtain their permission, but you can't go beyond the scope of permission. If we do this, we can do it correctly, reasonably and legally. Otherwise, draw water with a sieve.