Wechat subscription number is an account type of public platform, which mainly provides information for users. The general media use more. For example, riding in Tibet, compendium of materia medica, CCTV news and so on.
The service number of WeChat public platform is designed to provide services for users. Generally used by banks and enterprises. For example, China Merchants Bank, China Southern Airlines and so on.
First, the service number can apply for customized menu for free without authentication, while the subscription number needs authentication and payment.
Second, there will be a message reminder when the service number sends a message, but the subscription number does not.
Third, the service number can apply for WeChat payment, but the subscription number cannot.
Fourth, the service number can only be issued four times a month, and the subscription number can be issued 1 time a day.
In addition, the subscription number applied before WeChat version 4.5 can enjoy an opportunity to upgrade to a service number. For the newly registered WeChat public platform account, when operating the registration procedure to the fourth step, there will be a selection type for you to choose the subscription number or service number. Once selected, this cannot be modified, so as a merchant, it must be carefully considered.