I. Advisory and recommendation functions
Second, promote the function.
Third, the information management function?
Fourth, the function of providing services.
The function of verb (abbreviation of verb) to coordinate relations
Crisis handling function of intransitive verbs
Basic principles of public relations:
First of all, start with me.
Second, transparency and openness.
Third, two-way communication
Fourth, mutual benefit.
Verb (abbreviation for verb) is honest and honest.
Sixth, continuous innovation.
Extended data:
The relationship between the public and the public refers to a management activity that promotes mutual understanding, trust and cooperation between the organization and the relevant public through information dissemination and media in the operation of social organizations, thus establishing a good public image for the organization.
Public relations has a wide range of applications. In modern society, any organization is in a complex social network. In order to promote the sustainable development of the organization, it is necessary to establish close and good relations with all kinds of public inside and outside the organization.
Therefore, the principles and practices of public-to-public relations can be applied to the affairs of all social organizations.
The relationship between the public and the public is advocated and developed by social organizations, and its role in the organization should be as follows:
1. Collect information and test the environment. If social organizations want to operate normally, they must know themselves and the real environment in which they operate, especially the public in the real environment. Getting a lot of information through public relations is the most effective means to understand yourself and the environment and their relationship.
2. Output information and make a name for yourself.
In modern society, although the daily standards of social organizations are different, one thing is the same in the process of achieving the goal, that is, the public knows themselves.
The more the public knows about themselves, the easier it is to achieve their goals. The best way for the public to know themselves is to output information and improve the visibility and reputation of institutions.
If an organization wants to grow and develop, it must first ensure the quality of products or services, on the other hand, it must do a good job in publicity. External public relations is an important link in shaping organizational image, and brand strategy and brand effect, celebrity relationship and celebrity effect are the best verification. ?
3. Coordinate relations and strengthen cooperation. The relationship between the public and the public is an art of "seeking internal harmony and external development" Its important role is to make the activities of all departments in an organization step by step and in harmony through coordination, so as to make the organization adapt to the environment.
Coordination is the unity of "harmony" and "tune" Lenovo is a negotiation, but you can't make your own decisions. Please sit down and discuss and find common interests; Adjustment means reconciliation, that is, adhering to the principle of mutual benefit and seeking the unity of interests of both sides. ?
4. Consult suggestions and participate in decision-making. The operation of social organizations is under the guidance of decision-making. The feasibility and feasibility of decision-making depends on the decision-maker's choice, and the basis of choice lies in the mastery of information.
The public relations department is the intermediate link for the public to feedback information to the organization. The collected information is all the real information related to the organization from all aspects of society, which is selectively and analytically transmitted to the decision makers of the organization to provide services for the decision makers' choice. ?
5. Crisis management, dealing with emergencies. The environment of an organization can be divided into known and unknown parts, and the unknown part will inevitably bring some uncertainty to the operation and development of the organization.
The functions of public relations in crisis management are: predicting in advance to avoid occurrence; Prepare in advance to reduce losses; Urgent, stable? Calm people's hearts; Do a good job in the aftermath and recover the losses.