The process of situational marketing

Situational marketing needs to make a good analysis of consumption motivation, and then grasp the four main opportunities: customers entering the store, introducing products, in-depth communication and customers leaving, in order to maximize the effect of situational marketing.

1. When customers enter the store and are attracted by the products, the sales staff should organically connect the customers with the products to stimulate the customers' imagination.

2. When introducing products, salespeople should focus on brand value, so that consumers can form an intuitive and profound impression on the brand.

3. Communication should be combined with the customer's personal situation. Say to the lady who wants to buy a diamond ring to get married: "At the wedding, when he puts this Tesiro psychic ring on you in front of everyone, it means that you have a commitment to be together for life."

When the customer wants to leave, the salesperson should seize the last chance and express his blessing.