Baidu on the bridge needs to control the code to enter the website and use it normally. The specific steps are as follows: 1. Log on to Shangqiao /download/index.html and download the free version of Shangqiao in official website:
2. According to the program guide, install the commercial bridge normally:
3. Landing on the bridge. If you have a promotion account, you can log in directly with your account name and password:
4. After logging in, conduct code control according to the program guide:
It should be noted that the code distribution control can be automatically or manually installed by the system:
After the code control is completed, the consultation box of Baidu on the bridge will appear when the website is refreshed. You can set the location of the consultation window, the frequency of pop-up windows, whether to open the message board, etc. Baidu commercial bridge project.
What platform should sales work choose?
Enterprise network marketing strategy search engine marketing: Baidu. According to CNNIC's China Search Engine Market Survey Report in 2007, 44.7 1% netizens often use search engines (many times a day), and the users who use search engines once a day also account for 65.438+07.2%, which means that the users who use search engines every day are as high as 69.4%. Mainly includes: login Baidu, Google, Yahoo, sogou, Aiwen, Zhongsou and other search engines, Sina directory, Yahoo directory, Sohu directory and other directory websites, as well as search engine optimization marketing services composed of keyword analysis, search engine ranking optimization maintenance, search result page position bidding and other marketing forms. At present, this marketing method has been applied in small and medium-sized enterprises because of the relatively measurable effect and the vigorous promotion of service providers. For example, according to Baidu's Q3 financial report, it has more than 654.38+0.4 million corporate customers. There are many commonly used online marketing methods, especially with the rapid development of the Internet, online advertising alliance has become an important tool for enterprise online marketing. Successful network marketing depends on which one the enterprise itself is more familiar with and better at. Only by choosing the best soft text marketing method can we get the best marketing effect. Classification of network marketing: A. Personal network marketing Individuals can conduct marketing through the network, which has been widely used by netizens. Typical applications are "Taobao sellers", "Sister Furong" and "Sister Feng". B. The commercial value of enterprise network marketing network should become the mainstream of Internet marketing. At present, a large number of enterprises expand their business through online marketing. A in a broad sense, network marketing is a marketing activity carried out by the Internet as the main means (including intranet, EDI industry system private network and Internet). B. Narrow network marketing Narrow network marketing refers to the business activities of a series of products and services conducted by organizations or individuals to meet the needs of organizations or individuals based on the open and convenient Internet. C. Integrated network marketing In 2002, AO Chunhua, a senior network marketing practitioner, put forward the concept of integrated network marketing: network marketing is an integral part of an enterprise's overall marketing strategy, and it is a variety of activities that are carried out to achieve the enterprise's overall business objectives and create an online marketing environment with the Internet as the basic means. The core of this definition is the online environment, which I think can be understood as the process of creating brand value for integrated marketing, integrating various effective online marketing means and creating a better marketing environment. D, subversive network marketing "subversive network marketing" mode broke out on 20 10. Founder Zheng Junya believes that enterprises should jump out of this ordinary level, take high-end business planning as the guide, break through the conventional online marketing methods, and create unique, novel, creative, attractive and lasting subversive online marketing methods in order to achieve the effect of online marketing. E. Social media marketing Social media marketing is a way to maintain and develop marketing, sales, public relations and customer service by using social networks, online communities, blogs, encyclopedias or other Internet collaboration platforms. General social media marketing tools include forums, Weibo, blogs, SNS, Flickr and videos. F asymmetric network marketing asymmetric competition is a new concept of traditional enterprises. In the era when 20 10 network marketing broke out, Mr. Wan introduced it into network marketing and successfully transformed the concept of asymmetric competition into an applicable network marketing model. Enterprises should pay attention to their own positioning, and achieve a win-win network marketing effect through network marketing methods such as hardcover, amplification, uniqueness, memory, edge brand and differentiated advantages. It can be divided into word-of-mouth marketing, online advertising, media marketing, event marketing, search engine marketing (SEM), e-mail marketing, database marketing, short message marketing, e-magazine marketing, viral marketing, question-and-answer marketing, QQ group marketing, blog marketing, forum marketing, social media marketing, B2B business website product information release and platform marketing. Classification of interaction with customers ● Online consultation-instant communication represented by guestbook, online consultation form, QQ, MSN, etc. Online customer service represented by Baidu Shangqiao and 53KF. ● E-mail and mailing list ● Help or FAQ (Frequently Asked Questions) ● Enterprise Forum (BBS) or customer communication community network innovation After a new website is launched, what is most needed is to increase traffic quickly, get high traffic and improve its ranking in search engines. This requires a series of promotion measures, so that the website can quickly improve its popularity in a short time. Witkey website is the best marketing platform. Because there are many people and cash rewards as incentives, netizens are very enthusiastic about participating. On the one hand, members of Witkey website itself can become members of the new website. On the other hand, through the labor of members, promoting websites will also affect more netizens, which can be described as killing two birds with one stone. How to achieve both depth and breadth of network marketing, and make the website a handy tool for netizens to stay in the website for interaction, which requires a series of targeted Internet integrated marketing activities. Witkey website pays special attention to task mode. If the planned task can reach a high degree of participation and the amount is set reasonably, it is easy to receive particularly good publicity results. It not only has a good publicity effect, but also saves the publicity cost, which is very important for enterprises. In fact, there are many promotion modes, not limited to the above ones. As long as you are good at using Witkey website and other tools, you can bring many surprises to enterprises, not only gain unlimited creative competition, but also gain a lot of popularity, establish a brand for enterprises and achieve the effect of rapid marketing and communication on the Internet. Network marketing skills 1: increase your database of potential customers. Many people browse the website, but few people buy it directly. Most websites let these people come and go quietly, wasting a lot of potential customers. So Xiaohe suggests that you must use a trick to make most users who log on to your website willingly leave their contact information first. In this way, as long as you keep making database marketing strategies that potential customers are willing to accept, they will gradually become your customers. Tip 2: Use customer evaluation to influence the decision of potential customers. Most people have herd mentality, so when buying a product, others' evaluation of the product will have a great influence on the purchase decision of potential customers. Therefore, under each product, from all angles, customers' praise should be more than six or seven. This is also emphasized by Hayes Shangzhou network marketing experts. Tip 3: Improve customers' skills of repeat purchase 1. Coupon strategy: after the customer places an order successfully, he must give the customer a coupon, and then within a certain period of time, when purchasing the product, the coupon can be used as a certain amount, but it will be invalid after expiration. In this way, customers will find ways to spend this coupon or give it to friends in need. 2. Database marketing: push valuable information to customers regularly, and attach reasonable product promotion advertisements. This trick is mainly introduced by network marketing experts from all over the world, because most domestic e-commerce websites will only push advertisements like Vanke, which is very ineffective. If you want to figure it out, you must send the information that users like to customers. What information is reasonably integrated into advertisements, which customers like? These suggestions are all effective methods, and almost all netizens can implement them immediately after reading them. Everyone can immediately experience that relying on online marketing and user experience can create miracles at any time. Common methods of network marketing The function of network marketing needs to be realized by one or more methods of network marketing. Besides search engine registration, the common methods of network marketing include keyword search, online advertising, TMTW call-paid advertising, link exchange, information release, integrated marketing, mailing list, licensed email marketing, personalized marketing, membership marketing, viral marketing and so on. Integrated marketing solutions of semtex network marketing company. The following briefly introduces ten commonly used online marketing methods and their effects. SearchEngineMarketing SEM is the abbreviation of search engine marketing, which means search engine marketing in Chinese. SEM is a new form of network marketing. What SEM does is to comprehensively and effectively use search engines for online marketing and promotion. SEM pursues the highest cost performance, gets the most visits from search engines with the least investment, and generates commercial value. Link link exchange Exchange, or reciprocal link, has certain complementary advantages. It is a simple way for two websites to cooperate, that is, put the LOGO or keywords of the other website on the home page or the inner page of their own website, and set the hyperlinks of the other website, so that users can see their own websites from the websites that cooperate with each other and achieve the purpose of mutual promotion. Link exchange has several main functions, that is, it can obtain the number of visitors, increase the impression of users when browsing, increase the advantage in search engine ranking, and increase the credibility of visitors through the recommendation of cooperative websites. What's more worth mentioning is that the significance of link exchange has gone beyond whether it can increase the number of visitors. What is more important than the direct effect is the recognition and recognition of the industry. Almost all online marketing activities of online advertising are related to brand image, and among all online marketing means related to brand promotion, online advertising plays the most direct role. Banners used to be the mainstream (though not the only form) of online advertising. After entering 200 1, a vigorous innovation movement has been set off in the field of online advertising, and new advertising forms have emerged constantly. Because of overcoming the weakness of limited information and poor interactivity of standard banner advertising strips, new advertisements have achieved high click-through rate. Information release information release is not only the basic function of network marketing, but also a practical means of operation. Through the Internet, you can not only browse a lot of business information, but also publish information yourself. The most important thing is to publish valuable information on your website in time and give full play to the functions of the website, such as new product information, preferential promotion information and so on. Mailing list Mailing list is actually a form of e-mail marketing. Mailing lists are also based on the principle of user permission. Users join voluntarily and quit freely. Slightly different, e-mail marketing is to send promotional information directly to users, while e-mail lists achieve marketing purposes by providing users with valuable information and adding appropriate promotional information to e-mail content. The main value of mailing list is shown in four aspects: as a promotion tool of company products or services, it is convenient to communicate with users, get sponsorship or sell advertising space, and charge information service fees. There are many forms of mailing lists, such as news emails, various electronic publications, new product announcements, preferential promotion information, important event reminder services and so on. Personalized Marketing The main contents of personalized marketing include: users customize the information content they are interested in, choose their favorite web design form, and set the receiving mode and receiving time of information according to their own needs. Personalized service is effective in improving customer relationship, cultivating customer loyalty and increasing online sales. According to research, in order to obtain some personalized services, users are willing to provide limited personal information only when personal information can be protected, which is the premise of personalized marketing. Membership marketing Membership marketing has been proved to be an effective marketing method for e-commerce websites. Many foreign online retail websites have implemented membership plans, which have covered almost all industries. Domestic membership marketing is still in the early stage of development, but e-commerce companies have shown strong interest and strong development momentum. The online shop is built on the e-commerce platform provided by the third party and operated by the merchants themselves. It is a relatively simple form of e-commerce, just like renting a space in a large shopping mall to open a merchant's specialty store. In addition to the basic function of selling products directly through the network, online shop is also an effective means of online marketing. Considering the overall marketing strategy of enterprises and customers, the role of online stores is mainly manifested in two aspects: on the one hand, online stores provide convenient conditions for enterprises to expand online sales channels; On the other hand, online stores built on well-known e-commerce platforms have increased customers' trust. Functionally, it is also an effective supplement to corporate websites that do not have e-commerce functions, and plays a good role in enhancing corporate image and directly increasing sales, especially through the combination of corporate websites and online stores. Viral marketing Viral marketing is not really marketing through spreading viruses, but through the user's word-of-mouth publicity network, information spreads like a virus and is transmitted to thousands of audiences in Qian Qian in the form of rapid replication. The classic example of viral marketing is. Almost all free email providers now adopt similar promotion methods. Call charges are paid according to the number of valid calls received from customers. The English word "PayPerCall" is a new advertising promotion and charging mode in Europe and America in recent years. There is no charge for planning, no charge for showing and no charge for clicking. Advertisers only charge corresponding fees after receiving valid calls from customers. In other words, pay per call is a real pay per effect model. Network video marketing "transmits the real-time video image signal of product marketing site and corporate image video signal to the Internet through digital technology. Customers only need to log on to your website to see the live TV broadcast of your products and corporate image. It is exclusively created by "Remote Network Monitoring and Development Technology Co., Ltd." in terms of website construction and website promotion, so as to enhance the credibility and reliability of website content. Before that, all the ways of website building and website promotion can only help netizens find you from the vast internet world; And "network TV marketing" makes the netizens who find you believe you! Forum Marketing Forum Marketing In fact, people have already begun to use forums for various corporate marketing activities. When the forum becomes a forum for fresh media, some enterprises publish some information about their products in the forum. In fact, this is also a simple method of forum marketing. Here, combined with the practical experience of network planning, I will briefly talk about what is forum marketing. "Forum marketing" means that enterprises use forums as a network communication platform to publish information about their products and services through words, pictures, videos, etc., so that target customers can have a deeper understanding of their products and services. Finally, it will achieve the network marketing activities of enhancing corporate brand and deepening market awareness. This is forum marketing. "What is online picture marketing? In fact, online picture marketing has now become one of the commonly used online marketing methods. We often receive creative pictures from friends on QQ and see posts with pictures as the main clue in major forums. These pictures also involve some advertising information, such as the website address in the lower right corner of the picture. This is actually a way of image marketing. At present, there are various ways of image marketing in China. If you are creative, you can also master image marketing well. Supply and demand information platform, online yellow pages service, online auction, website resource cooperation, online shop marketing, etc. Network marketing alliance marketing alliance is still in its infancy in China and has matured abroad. 1996, Amazon succeeded in this new way. Alliance includes three elements: advertisers, website owners and advertising alliance platform. Advertisers pay reasonable advertising fees to website owners according to the actual effect of online advertising (such as sales volume, guiding number, etc.). ), so as to save marketing expenses, improve corporate visibility, expand the influence of corporate products, and improve the quality of online marketing. Bidding promotion Bidding promotion is to promote the products and services of enterprises on the search engine platform in the form of keywords. This is a new and mature search engine advertisement, which pays for the effect. With a small amount of investment, it will bring a large number of potential customers to the enterprise and effectively improve the sales of the enterprise. Bidding ranking is a kind of network promotion method of paying by effect, which was first introduced by Baidu in China. After purchasing this service, enterprises will register a certain number of keywords, and their promotion information will first appear in the corresponding search results of netizens. E-book marketing Theoretically, the application of e-book advertising is very simple: when making e-books, it is necessary to arrange advertising information reasonably in e-books, such as the front page of the book, the header or footer in the content, or insert a certain amount of advertising information in the appropriate position in the text, so that readers can receive a certain amount of advertising information while reading free e-books. E-book advertising can have all the advantages of online advertising, for example, it can accurately measure the number of downloads of each book and record the IP address of the downloader. At the same time, it has more advantages than ordinary online advertisements, such as offline browsing through various reading devices after downloading, and a good book is often read repeatedly by readers and may spread among many people. In this way, the same number of clicks (in the form of e-book click downloads) will obviously be more than ordinary online. Cross Network Marketing The so-called cross network marketing refers to the application of cross marketing ideas in network marketing. Because of the natural advantages of online marketing, cross-marketing has more room for development, because the website itself is an effective marketing tool and the registered user information of the website is also a very valuable marketing resource. Cross-marketing between two companies/websites can take many forms, usually on the premise of website cooperation at different levels, such as website exchange advertising, link exchange, content sharing, and mutual promotion by using their registered user data. Network marketing strategy New network marketing, promotion strategies have the following ways: online discount, also known as discount, is the most commonly used online promotion method. At present, netizens' enthusiasm for online shopping is far lower than that of traditional shopping places such as shopping malls and supermarkets, so the prices of online goods are generally lower than those when they are sold in traditional ways to attract people to buy. Because the goods sold online can't give people a comprehensive and intuitive impression, they can't try and touch, and with the complexity of distribution costs and payment methods, the enthusiasm of online shopping and ordering has declined. Larger discounts can encourage consumers to try online shopping and make purchase decisions. At present, most goods sold online have different price discounts. Online gift promotion Gift promotion has not been widely used on the Internet at present. Under normal circumstances, when new products are put on the market for trial use, products are updated, brands are competing against each other, and new markets are opened up, good promotion results can be achieved by using gift promotion. Advantages of gift promotion: it can enhance the popularity of brands and websites; Encourage people to visit websites frequently to get more preferential information; According to consumers' enthusiasm for additional products, we can summarize and analyze the marketing effect and the reaction of the products themselves. Online lottery promotion Lottery promotion is one of the most widely used online promotion forms, and it is a promotion method that most websites are willing to adopt. Lottery promotion means that one or several people get prizes that exceed the cost of participating in activities to promote goods or services. The online lottery mainly depends on investigation, product sales, expanding user groups, celebration and promotion of an activity. Consumers or visitors get lucky draw opportunities by filling out questionnaires, registering, purchasing products or participating in online activities. The application of integral promotion on the Internet is simpler and easier to operate than traditional marketing methods. Online integration activities can be easily realized through programming and database, with high reliability and relatively simple operation. Generally, the promotion of points will set up prizes with higher value, and consumers will increase points by purchasing or participating in an activity for many times, so as to get prizes. Integral promotion can increase the number of times users visit websites and participate in certain activities; Can increase the loyalty of netizens to the website; Can improve the visibility of activities, etc. The first step of network marketing is to move your own enterprise to the internet comprehensively and quickly. When making their own network marketing plans, enterprises should first consider that their websites belong to marketing websites. The second step is to promote and maintain your own corporate website through various online marketing tools and methods. Any publicity and promotion activities we do on the Internet must take the corporate website as the core. The third step is website traffic monitoring and management. Usually we use traffic monitoring and analysis system and online customer service system to realize it. The marketing website needs a multi-functional online customer service system to help us negotiate actively from time to time and convert effective traffic (potential customers or intended customers) into online sales in time. With the development of science and technology and the surge of netizens, the network plays an increasingly important role in people's daily life. At the same time, network marketing promotion is gradually becoming the most important and effective marketing promotion method with its many advantages. According to the statistics of Duan Zhongyang, a network planner, 80% of individuals and enterprises abroad choose online media for marketing and promotion, and have achieved excellent results. In China, although only 7-8% people choose "online marketing", which is less than one tenth of that of foreign countries, only one tenth choose online marketing. Due to the powerful power of online marketing, more than half of companies and individuals can temporarily stand out from the competition with their rivals and win business opportunities. With the further expansion of network influence and the deepening of people's understanding of network marketing, there are more and more successful cases of network marketing promotion, and people begin to realize many advantages of network marketing, and more and more marketing promotion is carried out through the network. When electric light first appeared, no one thought it could be widely used all over the world; When the internet first appeared, many people thought it was just a flash in the pan? Only those who dare to be the first in the world, seize the opportunity and dare to try can wake up first in the development of the times, then seize the opportunity and succeed. History is always strikingly similar, as it is now. When people are watching, can you first realize the powerful power of online marketing? When people are hesitating, can you use the Internet for marketing promotion? A decision now will determine the starting point of your life and the height of your career. When the opportunity arises, it depends on who can seize it. Thoughts on the formulation of marketing plan 1, Internet marketing strategic planning: overall goal and strategic planning; 2. Network marketing plan: ①. Network marketing objectives; (2) The content and method of enterprise implementing network marketing; (3) Design framework of enterprise website; ④ The implementation scheme of network marketing; ⑤. Problems needing attention in network marketing Today's network marketing tools 1, yellow pages login: add your company information to the company information database of thousands of business websites in a short time, so that your potential customers can find the relevant information of your company more conveniently through the network. 2. Product promotion: Member users can quickly publish all kinds of enterprise products, including product sample pictures, to thousands of B2B platform product libraries to promote image products. 3. Business information release: The business information of different companies will be quickly released to thousands of B2B platforms and industry websites corresponding to industry categories to help member users realize overwhelming business opportunities publicity.