If you have also encountered a request to rent a house and add WeChat, add the publisher's WeChat. Congratulations on winning the lottery. Do you know "micro marketing"? This is a kind of micro-marketing powder absorption method.
Classified information websites on the Internet are widely used. Of course, some local websites may be more valuable if they can use WeChat marketing. I take 58 cities as a simple example. For example, if you rent a house in Shanghai and see this message, 500 yuan rents a villa for one month. Because of the housing price problem, there are too many consultants, so renters are required to add WeChat consultation. For such a nice house, it's only nine Niu Yi cents. Realistic? Moreover, as a relatively private communication platform between friends, WeChat can be added by strangers at will, which is obviously the rhythm of sucking WeChat powder.
Of course, some people will ask, such fans are not allowed and it is useless. Clever, then you will understand if you look at the topic clearly. "The house is only rented to women, and the phone is disconnected or the number is empty. Please contact WeChat when renting a house". Is it accurate? The condition of "only girls" suddenly framed the user group.
An industry insider who has been a real estate agent for many years said that this method is not to directly cheat money, but to achieve the business purpose behind it by attracting your attention to micro-signals. "This is actually a relatively new commercial marketing method using WeChat. By publishing false rental information to defraud attention and increase the number of friends, you can make a profit. " According to insiders, there are two main ways for these people to cheat attention, one is to sell products, and the other is to sell advertisements. "Weibo WeChat marketing is all about the more friends, the greater the sales opportunities. Similarly, the more friends you advertise, the greater the impact and the higher the profit. "
When you add to WeChat according to the information requirements and ask about the house, most of you will receive such a reply. The house has been rented out or is full. Click into his circle of friends and you will see various product information such as masks and snacks. At this point, it is not difficult to understand that this is a micro-signal promotion advertisement under the guise of renting a house. There are also many micro-marketing courses that claim to earn millions a month. It is clearly written, how to expand customers, how to leave your own micro-signals on websites such as renting houses, and achieve the purpose of WeChat promotion.
People in the rental industry said: "The graduation season is the peak season for renting houses, and some rental information with lower quotations will naturally attract many people's attention. A similar rental information posted online has more than 1000 views per day, and some even reach thousands of people per day. " It is conceivable that this kind of false information is full of many people's information bases. Although renting a house like this and adding WeChat generally won't cause any direct losses, it's really irritating to waste the renter's time not renting a house.