The first trick to write a good idea: floating red
Simply put, there are two ways to make ideas popular:
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2. Add keywords with high click-through rate to the idea.
The second secret of creative writing: relevance
After the new upgrade of quality, the relevance of creativity has become a very important factor. Enhancing the correlation between search terms and keywords of netizens and creativity means improving quality, which in turn means reducing promotion costs and improving return on investment. The so-called relevance means that creativity should be written around keywords and closely related to product business.
The third way to write a good idea: fluency
The so-called fluency means that creativity should be fluent and logical. Bad ideas will increase the cost of understanding, not to mention attracting the attention of netizens. This move needs no explanation. Unfluent ideas not only affect the corporate image, reduce customers' trust in you, but may even attract no attention at all.
The fourth trick of writing creativity: selling point
Creativity should have selling points and highlight selling points; In other words, in terms of creativity, we should highlight the preferential prices, promotional products and unique advantages of enterprises.
Practice shows that the earlier and more fully potential customers know the facts, the more helpful they are to make a purchase decision. The more product-related information netizens can learn from creativity, the better. If the netizen still clicks after seeing the price, it means that he is satisfied with the price level and may buy it. If they think the price is not suitable, they won't click on your promotion results. If you use words such as free, discount and promotion. , please make sure that the access URL points to a website page that clearly indicates this information.
The fifth way to write a good idea: attraction
If you practice the first four moves repeatedly, you can try this more advanced skill-writing more attractive ideas.
Some tips:
1. You can use the Call statement.
This kind of vocabulary can easily catch the eyes of netizens and inspire them to take action, including action-oriented verbs such as "application", "registration", "registration", "consultation" and "dialing" and time adverbs that create a sense of urgency; You can extract infectious adjectives such as "freedom" and "happiness" and propaganda slogans such as "realizing dreams" from your website or company slogan.
2. Ideas that potential customers like: romance and fashion.
Think carefully, what kind of ideas do your potential customers like? For example, if your main business is cake, do you like the first one below, or do you like the second one, which is both romantic and tempting, and can be "given away for free" and "with good materials"? Creative writing is something worth carving with your heart. A good idea can not only bring more clicks, but also reduce your promotion expenses. So, take a good look at these five tricks and practice them!