On the promotion of domestic brands' market share from sales data
The competition in the domestic excavator market has never stopped, so what is the market share of domestic brands?
According to the data of 20 19, the market share of excavator brands in China in 20 19 was 62.2%, and the market share of Japanese, European, American and Korean brands was 1 1.7%, 15.7% and/kloc respectively. It is not difficult to see that the proportion of users who choose to buy domestic brands accounts for a large proportion.
According to the sales data of excavators of China Construction Machinery Industry Association, the market shares of Sany, Xugong, Liugong and Gong Lin are 26.04%, 14.03%, 7.39%, 7.5% and 7. 15% respectively. From the data point of view, Sany occupies a quarter of the excavator market. From the sales analysis alone, Sany excavator has undoubtedly become the big winner in the domestic excavator market, followed by domestic leaders such as Xugong and Liugong.
According to the statistics released by China Construction Machinery Industry Association, Sany and Xugong are still the top two domestic excavator brands from June to June, 2020. It is worth mentioning that the domestic brand Zoomlion has a strong development momentum, and the sales volume of excavation machinery has increased by over 800% year-on-year. In June, Zoomlion excavator sales ranked fifth among domestic brands.
Brand ranking of domestic excavators from the perspective of end users
Radish and vegetables have their own tastes. In fact, every user has a ranking of domestic excavator brands in his heart. Brand recognition is influenced by many factors. For example, Liugong's products originated in Guangxi, and consumers in Yunnan, Guizhou and Guangzhou have a higher recognition of Liugong's brand, and the retention rate of Liugong in the local market is higher than other brands.
The following are the opinions of some users:
@ Jiayou Mengcai: Sany is the first choice for domestic brands, followed by Xugong, Liugong, Gong Lin and Sany Heavy Industry, with the first sales volume and service, and the largest number of domestic brands. It is Xugong that can pose a threat to Sany Heavy Industry, and its development in recent years is obvious to all.
@ Jiayouwa Kiiski-Haug: My domestic ranking is Sany > Temporary Workers > Xugong > Liugong > Zhonglian. I think so, too. Sany's service is good, and the quality has been improving. The main components of temporary workers are similar to Volvo. Xugong has contacted several sets, and the speed of the new machine is ok. Liugong Zhonglian has hardly touched it, so I won't comment.
@ Jiayou Outlaw: Gong Liu > Sany > Xugong > Temporary Workers > Zhonglian. First of all, I have driven all these cars. I have my own willow worker, and I have consulted more than twenty operators. The handling and quality of Liugong are better than Sany. As for Xugong and Gong Lin, they are equal and have similar control rights.
@ 京京京京京京京京: Sany > temporary workers > Liugong > Xugong > Zhonglian and Sany are big domestic brands, which have also driven the Sany excavator expressway. Temporary workers are mainly Volvo parts, not bad. I don't have much contact with Liugong Xugong, but it's just so-so. I flew a white plane before Zhonglian, and I didn't feel so good.
@ Jiayou Fan Shaoqiang: As a driver, speaking of domestic excavators, after all, there is still a gap with joint venture excavators. It is precisely because of these gaps that domestic brands strive to catch up with joint venture excavators. Although I don't have many domestic excavators, the operation performance of Sany Excavator and Xugong Excavator shows me the rise of domestic excavators. It is precisely because of the excellent performance of Sany and Xugong excavators that the joint venture excavators have to reduce their prices and share a piece of the domestic excavators.
@ Jiayou Shenzhen-Hong Kong Cai Xiao: Private enterprise Sany is really awesome, and its market share is leveraged! Xugong digs the heavy weapon of the country and dares to do it with technology!
Analysis:
Looking at the brand ranking of domestic excavators from the end users, we can mainly draw the following points:
First, Sany, Xugong, Liugong and Gong Lin are the top four brands in China, and more than 90% of users rank them in the top four;
Second, more than 85% of users listed Sany as the first domestic excavator brand, which shows that Sany's sales volume is the first.
Thirdly, domestic excavators are constantly developing, and many brands are constantly exerting their strength, focusing on quality improvement and technological innovation. The after-sales service has been continuously improved in the later period, and the market share is increasing. Entering the top domestic brands further illustrates the user's recognition of "domestic products".