According to foreign media reports, Fairywill, a dark horse in the category of electric toothbrushes and a big seller with a sales volume of one million pieces, has also recently encountered the title of Amazon.
Wonderland will always be a "red man" in front of Amazon Just a few months ago, it was awarded the honor of "Amazon's Most Valuable Brand of the Year in 2020".
This is not the first time Fairywill has been recognized by Amazon.
2065438+In June 2009, Fairywill was also listed in "Amazon China Export Cross-border E-commerce Brand 100 Top".
However, this highly recognized brand by Amazon still failed to avoid the fate of the title.
At present, Fairywill seems to have disappeared in Amazon North America.
Whether searching for its brand name or searching for hot keywords related to it, there is no product link, and it is replaced by other brands of electric toothbrushes.
According to third-party data, the sales of Fairywill's electric teeth on Amazon rank in the top five all the year round, with more than 75,000 comments. In terms of sales volume and ranking, Fairywill often wrestles with well-known brands such as Philips and Oral B.
Xianhui also has a strong market voice in China. For a long time, many people mistakenly thought it was a foreign brand.
According to the data of Tianyancha, Fairywill is a brand of Zhuhai Zongheng Youpin cross-border electronic commerce Co., Ltd., which was founded on June 24th, 20th16th and rose rapidly in a short time.
Wonderland Club attaches great importance to brand marketing, cooperates with more than 8,000 overseas celebrity bloggers, and has sold 5 million copies worldwide in just three years.
According to third-party data, Fairywill has long occupied the position of Top3 electric toothbrush brand in Amazon, Europe, America, Japan, Canada and other sites.
However, the hard-earned rankings suddenly returned to zero.
Although the faeries were blocked, according to The Verge, another China brand was blocked.
The brand is Choetech, which focuses on 3C charging products with high cost performance.
According to The Verge News, the product information of Choetech can't be found on Amazon now. When asked about Amazon's information about the brand, Amazon staff did not directly indicate whether it was the title, but led the topic to the article on combating manipulation comments in June. It seems that Choetech may be banned for allegedly manipulating comments.
An industry insider analyzed that many deep-rooted big sellers have suffered titles one after another. It can be seen that these big sellers have greater advantages than ordinary sellers in supply chain, capital and brand marketing, but they still hold the mentality of "everyone else does it, and I will suffer if I don't do it", and more or less they will adopt some gray operation methods. As a result, the atmosphere has become very bad, and it seems that it is not "completely clean."
We must have a clear understanding.
No matter how well it sells on Amazon and how many honors it has won, as long as it catches the braid, it may settle accounts after the autumn.
This "autumn queen" may be one year, five years or even ten years.
When we opened the store, we clicked "Agree" to all the seller terms on Amazon. Moreover, these terms or rules are much stricter and more demanding than American laws. After all, Amazon is a private company, and it can set up many rules and regulations for its own interests, so as to avoid responsibility and gain benefits.
These endless and countless seller service terms were formulated by a group of top American executives. Even if it is biased and too harsh, it is still legal and compliant. Even if the seller loses tens of billions, it is difficult to find fault with Amazon if he wants to go to court.
Due to the sale of property and repayment of loans and the suspension of production of subsidiaries, the capital problem of Youshu's parent company is very serious.
On July 6, the announcement of a tree closing and layoffs brought a strong "shock" to the cross-border e-commerce industry. (For details, please see "The Damage of Distribution! A tree closed 340 stores. What did you step on, ray? Millions of SKU stores will also be associated ")
This time, 340 Amazon stores with a tree blocked had a major impact.
Judging from the financial report of the parent company, at the end of 20 19, there were only 284 Amazon stores with trees. By the end of 2020, this number has soared to 1 135, and the number of Amazon stores has increased by 300%.
However, its Amazon store revenue increased from about 65.438+88 billion yuan in 2065.438+09 to about 65.438+52.5 billion yuan in 2020, an increase of about 40.26%.
Considering that the contribution of old stores may increase, its revenue proportion in 2020 may be even greater. Then, whether the 340 closed shops are new or old, the impact will be completely different.
At the beginning of 2020, the inventory of Youshu was about101800 million yuan, and increased to about12.24 million yuan by the end of 2020. Inventory increased by 2160,000 yuan, accounting for an increase of 8.2%, which should be caused by increasing stocking efforts.
Obviously, under the prediction of a tree, the sales volume of 202 1 should be better than that of 2020. Now, 340 Amazon stores have been closed, and it is difficult to predict how many of these stocks will be affected.
What's more, the sales situation of Youshu in 2020 is not very optimistic, especially the sales situation of electronic products, mobile phone communication and game accessories is less than expected, and the company's inventory pressure is greatly increased.
These 340 blocked Amazon stores will probably have a certain impact on the profit of a tree.
While the ownership of a tree has been hit hard, Tianze Information, the parent company, is also facing another dilemma: it can't repay the loan of M&A subsidiary, so it can only sell a building to pay off its debts.
It is reported that at this stage, the available funds of Tianze Information can not fully cover the 89 million yuan borrowed from Minsheng Bank. After consultation between the two parties, Minsheng Bank initiated judicial proceedings and auctioned Tianze Wangxing Building, a property mortgaged by Tianze Information.
On July 7, another announcement of Tianze Information revealed how serious the company's current financial problems are.
According to the announcement, due to the maturity of bank loans and the arrears of suppliers, the cash flow has basically dried up, and the main bank accounts of Tianze Information subsidiary Yuanjiang Information have been frozen, making it impossible to carry out normal business activities.
This "bad account" of Yuanjiang Information has a long history.
On March 6th this year, Tianze Information announced that the Nanjing Branch of Shanghai Pudong Development Bank had a loans overdue of 60 million yuan.
The loan was transferred from Tianze Information to Yuanjiang Information Technology Co., Ltd., a subsidiary of Tianze Information. Yuanjiang Information can't repay the loan, and it coincides with the negative capital flow of the parent company Tianze Information, which leads to overdue.
In short: Yuanjiang Information has no money to repay the loan, and Tianze Information is also "in debt", so loans overdue has to pay more.
Anyone who has borrowed money knows that the situation of debt rolling is that the more you owe, the more you owe.
There is no way but to "pay the debts for my father". In order to make the parent company operate normally, in 2020, Tianze Information can only be transferred out of the business operating funds of today's pillar subsidiary Youshu by 654.38+0.5 billion yuan.
Therefore, the growth space of some trees in the scale of operation is limited, and the game between the two sides cannot be completed.
Of course, Tianze Information is not willing to be a pillar subsidiary of the gambling agreement, and it is too difficult now. After failing to complete the gambling agreement for two consecutive years, Tianze Information only symbolically recovered 0.38% of the company's total share capital from Xiao Siqing, the founder of Youshu and the current controller of Tianze Information.
Generally speaking, Tianze Information's current funding problem is very serious, which has seriously dragged down the development of Youshu.
In 2020, Tianze's information income is about 5.027 billion yuan, but its loss is about 876.5438 billion yuan.
On the other hand, the subsidiary has a tree. In 2020, the revenue of a tree is about 4.749 billion yuan, and the net profit is about 465.438+07 billion yuan.
The income of a tree accounts for 94.48% of Tianze information income, which has completely dominated Tianze information income.
In terms of net profit, if the profit of a tree is deducted from 465.438+07 billion yuan, the loss of Tianze Information will exceed 654.38+00 billion yuan.
Although Tianze has a serious information loss, the problem of limited funds for a tree itself is not optimistic.
By the end of 2020, there is a tree that has limited funds of more than 500 million yuan because of "limited funds for operating the platform", that is, the funds stranded on the platform have not been released or frozen.
From this point of view, whether it is the parent company Tianze Information or a tree, the degree of capital shortage is not small. It stands to reason that under such circumstances, whether as a listed company or as a subsidiary with insufficient funds, the management of funds should be strictly controlled. In fact, in 20021year, Tianze Information also had many loopholes in fund management.
According to its disclosure information, Xiao Siqing, the founder of a tree and the actual controller of Tianze Information, used the company's funds of 50,065,438+0,000 yuan in a non-operating way by prepaid payment.
Although Xiao Siqing returned 500 10000 yuan to the company afterwards and returned the interest of 3 197300 yuan during the occupation period, it also revealed that Tianze Information had a lot of problems in fund management.
It is not difficult to think that the utilization rate of its existing funds should not reach the highest level. And how many resources and funds have been wasted in this process? I don't know. (Blue Customs Yi. com)