What's the difference between Tmall's flagship store, specialty store and franchise store?

Hello, the difference between flagship store, franchise store and specialty store:

1. The flagship store is an application for trademark authorization, the franchise store is an application for two or more trademarks, and the specialty store is an application for trademark authorization;

2. The deposit for flagship stores and specialty stores is 50,000 yuan, and the deposit for specialty stores is 65,438+10,000 yuan;

3. Naming rules: flagship store (trademark+flagship store), franchise store (company name+franchise store) and specialty store (trademark+company name+specialty store);

4. Flagship stores, franchise stores and specialty stores can bring their own trademarks or authorized trademarks, and the flagship stores are exclusively authorized;

5. Franchise stores and specialty stores are divided into three types: 1. Transfer with trademark, 2. Sales without trademark authorization, 3. Sales and production without trademark authorization (commonly known as OEM);

6. The meaning of OEM: XX brand authorizes XX company to sell and produce products with XX trademark, which is called OEM, and the products produced can be sold by affixing the trademark;

7. No OEM: XX brand authorizes XX company to enjoy the sales right of XX trademark products, and has no production right, so it can only purchase goods from manufacturers for sale;

8. Franchisees and franchisees need to provide brand authorization every year to renew;

Buyers can choose the right store according to their own business methods. If there is anything unclear, please feel free to consult the online customer service of Dance Bubble.