Specially train applied professionals with basic theoretical literacy, professional basic knowledge and skills in management, economy, modern information technology and e-commerce.
Employment: Graduates can engage in practical work such as e-commerce planning, development, operation and management in enterprises, institutions and government departments, as well as related teaching and research work.
1, e-commerce service enterprise
Including hardware (R&D, production, sales and integration), software (R&D, sales and implementation) and consulting. With the popularization of e-commerce applications, there is a certain demand for professionals who develop and sell related software and hardware, but this demand may be explicit or implicit. Under clear circumstances, employers will definitely recruit professionals who understand e-commerce. In the hidden case, the human resources department of the employer may not know whether it is appropriate to recruit talents with e-commerce professional background in the face of the e-commerce needs of market customers, but only people in related disciplines such as computers can barely cope with it, or ask them to supplement their knowledge in e-commerce. Consulting industry, due to its "innate" professional breadth and depth, generally has a clear demand.
2. E-commerce enterprises
For such an enterprise, whether it is a pure professional e-commerce enterprise or a brand-new operation mode enterprise combined with other main businesses (such as Xidan Shopping Mall), the demand for e-commerce professionals is the most suitable.
3. Traditional enterprises
For traditional enterprises, e-commerce means new operating tools (such as corporate websites, it is difficult to find companies without websites now). People who run new operating tools are nothing more than professionals trained and recruited from employees who use old operating tools. Of course, I'm afraid the work of cultivating old employees depends on experts.
4. Traditional industries
For traditional industries, e-commerce is a new commercial means. E-commerce will be used in trade, logistics, processing industry and agriculture. The purpose of picking out traditional industries is that if you are interested in engaging in a certain industry, you should deeply understand the development status, development trend, new technologies and new products of this industry, and judge the development level and development potential of e-commerce in this industry from a professional perspective. Of course, to be able to make these judgments independently, you must reach a certain level of professional knowledge and practical ability.
Employment level of students majoring in e-commerce
As shown in the figure below, it is a process from simple to complex from the practical level, the implementation level and the planning and decision-making level. It can be seen that there are fewer and fewer talents.
Practical operation level refers to the actual operation level in the operation of an e-commerce project.
The implementation layer refers to the implementation process of e-commerce projects. At this level, the ability to implement the project is the main requirement. It needs to be clear that the project is not completed by one person, but refers to a certain work that can participate in or even lead the project, such as process planning, interface design, content architecture and so on.
Planning and decision-making layer refers to the ability to plan its e-commerce scheme according to the specific circumstances of the environment and enterprises, and to assist in argumentation and decision-making on major project issues, such as what kind of payment method and distribution method to adopt.
Employment position of students majoring in e-commerce
The following job requirements are summarized from 5 1job, e-commerce talent network (www.echr.com.cn) and other websites. Not all abilities are required to be competent, but these descriptions of job skills are worthy of reference when students usually study and train.
1, website operation manager/supervisor
General requirements: familiar with the common methods of network marketing and have experience in the overall operation and management of e-commerce; Be able to make short, medium and long-term development plans for websites, implement and supervise them; Be able to complete the operation, marketing, advertising and sales of value-added products of the overall website and channel; Can complete the construction and management of the website operation team, and realize the strategic goal, traffic improvement and profit of the website.
2. Website planning/editing
General requirements: Familiar with business processes such as website planning, implementation, operation and publicity; Familiar with the operation and operation process of e-commerce, able to understand the development direction of e-commerce; Have a deep understanding of enterprise internet access and be familiar with the functional requirements of enterprise websites; Strong knowledge of Chinese and word processing, and knowledge of website column planning and operation management; Strong ability in selecting topics, planning, editing and summarizing; Familiar with computer operation, master basic network knowledge.
3. Website promotion
General requirements: responsible for website content/website design/website planning/website marketing planning; Website community related services, content planning and operation; Member maintenance and management; Good writing style, able to do marketing planning and copywriting independently; Be able to skillfully use various publicity media for publicity and promotion;
4. Website developers
General requirements: responsible for the development of website pages and technical support in the background; Can meet the needs of the business layer for the technical layer; Proficient in one of ASP/PHP/CGI development tools, able to independently develop the background; Proficient in SQL server and Access, able to independently develop databases. 1 year development experience; Be able to read common JSP codes and write basic JSP programs; Proficient in HTML language, able to write HTML code by hand; Familiar with ASP, ASP.Net, JAVA, JAVASCRIPT, SQL SERVER and other technologies; Familiar with Windows 2000/2003 and Linux/Unix operating systems; Familiar with SQL Server and Oracle database management system; Familiar with website management, design planning, foreground production, background program production and database management processes and technologies.
This requirement is to summarize the job descriptions of several companies. Applicants do not necessarily have all the technical skills, which are included in several technical systems. Java，。 Net, php and other systems are relatively mainstream in actual development. General technology development companies will not use so many systems, but will choose to use them according to the specific requirements of the project and the characteristics of each system, and will also learn from them when recruiting and reserving talents. Therefore, in skills learning and training, besides being familiar with and understanding each system, it is more important to choose a system for in-depth R&D training. There seems to be no answer as to which system is more promising. Now all systems are being adopted, and even a development team is often equipped with developers who are familiar with each system.
5. Website design
General requirements: Skillful use of Flash, Dreamweaver, Photoshop, css+div, xml+xsl (excluding programs) to edit web pages; Proficient in graphic design, familiar with FrontPage, DreamWeaver, Flash and other web production tools, able to undertake the production of large commercial websites; Familiar with Photoshop, Coreldraw and other graphic design and production software, familiar with HTML and ASP languages; Have a certain knowledge of visual communication design, and be good at the application of advertising creativity and design in online advertising and traditional media advertising; Have certain experience in website construction, VI design and application, have the spirit of communication and cooperation, and be creative; Familiar with JAVASCRIPT, able to understand jsp or servlet or php, able to complete dynamic web pages independently; Master HTML and JavaScript, understand the implementation principle of website programs, and have experience in working with programmers.
6, network marketing personnel
General requirements: familiar with network, network marketing and office software; Responsible for the promotion of the company's products on the Internet; Interested in network marketing, can master various concepts of e-commerce and network development well.
7. Foreign trade e-commerce
General requirements: Responsible for maintaining and responding to foreign trade customer inquiries of e-commerce platforms such as Alibaba and global sources; Participate in the German Canton Fair, Yiwu Fair, Cologne Exhibition and other professional exhibitions.
This is a typical industry network marketing position. It can be predicted that with the in-depth application of e-commerce, online marketing will spread to all industries, and there will inevitably be online marketing of agricultural products, online marketing of household appliances, online marketing of clothing and so on. With this subdivision, practitioners' in-depth research and unique opinions on the application of this industry will definitely become the basic requirements.
The definition of electronic commerce:
There is no unified definition of e-commerce so far, which is one of the reasons why the concept of e-commerce is easy to cause confusion. Different books and institutions at home and abroad have different definitions of e-commerce, and e-commerce researchers have given many definitions of e-commerce from different angles. The definition of excerpts from online marketing teaching websites is more influential.
1. Professor Li Qi, an e-commerce expert, defined e-commerce in Introduction to E-commerce (Higher Education Press, September 2004) (P 13);
First of all, e-commerce is divided into broad sense and narrow sense. E-commerce in a broad sense is defined as the use of various electronic tools to engage in business or activities. These tools range from basic telegrams, telephones, broadcasts, televisions and faxes to computers and computer networks to modern systems such as NII (National Information Infrastructure-Information Superhighway), GII (Global Information Infrastructure) and the Internet. Commercial activities are all activities based on the demand activities of pan-commodities (physical and non-physical, commodity and non-commodity production factors, etc.). ) to the reasonable and legal consumption of pan-commodities except the typical production process. In a narrow sense, e-commerce is defined as mainly using the Internet to engage in business or activities. E-commerce is the general name of people who master information technology and business rules, systematically use electronic tools and engage in various activities centered on commodity exchange with high efficiency and low cost in modern society with highly developed technology and economy. This analysis highlights the premise, center, focus, purpose and standard of e-commerce, and points out the level and effect it should achieve. It is a stricter definition of e-commerce and reflects the requirements of the times. It emphasizes the central position of people in the system from the perspective of system, organically links environment with people, people with tools, and people with labor objects, and defines e-commerce with system objectives and system components, thus making e-commerce productive.
2. The definition of e-commerce by Professor Sui Wendi, an e-commerce expert, in the fourth edition (xidian university Press, 65438+2004 10) (P 13);
E-commerce refers to all kinds of commercial activities carried out by the parties or participants in the transaction by using modern information technology and computer networks (mainly the Internet), including trade in goods, services and intellectual property rights.
The understanding of e-commerce should be considered from two aspects: modern information technology and commerce. On the one hand, the concept of "modern information technology" in "e-commerce" should cover all kinds of communication methods based on electronic technology; On the other hand, the word "business" should be interpreted in a broad sense, so that all matters arising from commercial relations, whether contractual or non-contractual, can be explained. If "modern information technology" is regarded as a subset and "commerce" as another subset, then the scope of e-commerce should be the intersection formed by these two subsets, that is, the various uses of Internet, intranet and electronic data exchange that may be widely involved under the heading of "e-commerce" in trade.