There are many direct selling companies now. I don't know how to choose. Ask an experienced teacher to give some advice.
One is to choose a legitimate company. Choosing a legal company is very important for the beginning and growth of your career. Before the promulgation of the law, if you want to choose, you can only consider direct selling companies according to the relevant requirements of legislation. According to relevant information, the entry threshold of direct selling enterprises is divided into three parts: domestic and foreign investment entry conditions, deposit system and education and training. (1) With regard to access conditions, foreign-funded companies are required to invest100000 US dollars in China, have more than three years of direct sales and management experience abroad, and must be members of the World Direct Selling Alliance. Domestic companies must have accumulated turnover of more than 500 million yuan for three consecutive years; (2) As for the deposit, it is required to pay RMB 20-30 million; & gt For the price monitoring of direct selling products, the draft requires that the price of direct selling products must be reasonable and not higher than that of similar products in the same region. The applicable forms of direct selling products have been divided into three categories: health food, beauty products and daily necessities; (3) With regard to education and training, direct sellers are required to hold relevant certificates and are only allowed to serve one enterprise, and cross-regional operation is not allowed. There is also a limit of 50 to 600 people from county to province to specialty stores at all levels. On September 8- 1 1, a seminar on direct selling legislation attended by more than 20 Chinese and foreign direct selling enterprises was held in Xiamen. The industry has speculated that these more than 20 direct selling enterprises, from a certain point of view, have obtained the license to enter the direct selling market in China in advance. What's more, the direct sellers of some companies simply took out the list of participants and said: We are from a company, and we are the first companies to get photos! The affirmative tone seems to have got a business license. We have reason to believe that many of the more than 20 companies attending the meeting may get the photos in the first batch, but it does not rule out the possibility that the companies that did not attend the meeting did not get the photos in the first batch! Because the draft clearly stipulates that "> to engage in direct selling, foreign investors must invest10 million US dollars, have more than 3 years of direct selling management experience abroad, and be members of the World Direct Selling Alliance. The requirements for domestic capital are simple and strict: before applying for declaration, enterprises must have accumulated annual turnover of more than 500 million yuan for three consecutive years. " You see, how many of these more than 20 participating enterprises have met the requirements at the same time? & gt guess is always guess. If you don't hurry to choose, wait for a while, won't the first photo companies be revealed to the world? The second is to choose the timing of cutting in. Choose the company that suits you best at the most suitable time, and you will take the lead. In other words, the company needs to be new, or just opened or just entered the mainland, and the market space is large. At this time, it is in the real front row and upstream position, and it is really the leader of the trend industry. More than 700 diamonds in Amway mainland were added 98 years ago, and almost none of them were set later, which fully shows the importance of cutting in time. Although there is no market saturation as far as the direct selling industry is concerned, there is definitely a reality of saturation as far as a company or a product is concerned. Quite simply, is Amway or a newly listed company with a large market space? The overall decline of Amway's overseas performance shows that its market space is shrinking and saturated. In addition, it can be seen from the time survival rate of enterprises that the market is saturated. And with the rapid development of modern science and technology, the frequency of product upgrading is getting faster and faster. Amway's so-called high-quality products, compared with those rising stars, are of poor quality and high price. Besides, the charm of direct selling is the network effect, which is to make full use of interpersonal relationships and double your time and wealth. For example, if you post on the Internet that you are from Amway and you are from a new company, please try. What kind of friends are looking for you? Because he is surrounded by Amway, if he wants to do Amway, is it worth looking for you online? The third is to choose the salary system. A scientific, reasonable and humanized salary system can help you reach your income plan easily and quickly. It depends on whether the system is innovative, humanized and in line with the concept of "starting from scratch and getting rich easily" in direct selling. Whether the entry fee is too high, whether the performance requirements are easy to achieve, whether the award design is scientific, reasonable and humanized, and so on. First of all, see if the system is simple, easy to operate and understand. Is there a trap? Is the trap hidden deep? Some systems look fascinating, but there are too many traps and too many traps to do. For example, some companies didn't tell you about the system trap at the beginning, and suddenly there were additional conditions when you wanted to advance. By the time you shout, it's too late. At this time, you have to pull a new person as a mat, and you have no conscience. Why do many people fail to do direct selling, and even have no relatives and friends? That's why. The second is to see whether the performance requirements are easy to achieve. Not only you, but also your circle of friends, probably your future subordinate department. For example, the products of the new company are really good and the system is very good, but generally speaking, it is difficult for friends from low-income groups to do so. Because his performance requirements are too high, and he has to break the new line, there is a lot of pressure (although there is pressure and motivation, when the pressure is greater than your tolerance, I am afraid there is nothing to move). Therefore, there is a saying that "newcomers have a high success rate but a higher mortality rate". According to statistics of Ruxin China Co., Ltd., the company's turnover in the second quarter of 2008 was $38 million. At present, the company has 100 business representatives, 100 application business representatives under assessment, and 100 preferential customers. As can be seen from the most authoritative data of this company, the passing rate of the company's business representatives is 0.046%. The third is to try to choose those simple, intuitive and transparent performance evaluation systems. For example, the turnover is directly used for assessment, that is, the bonus comes directly from% of the turnover. Many companies claim that the higher the bonus payment rate, the better, but what static turnover PV value and BV value he designed made you confused and finally understood, and the result was wrong when it was cashed. You have put a lot of effort into it, and your sales have reached tens of thousands. When you calculate the actual bonus, it is far from what you understand. What's the problem? At this time, your superior will say that you misunderstood. In fact, the company is playing word games. This is a trap, because the power of interpretation lies with the company, and he can explain it correctly! There is also the need to pay attention to the practicality of the system. Although some companies have designed fancy titles and awards, such as what to drill here, what to drill there, garage awards, travel awards and so on, what is the practical significance? Imagine, if you succeed, isn't luxury car and foreign travel what you want? Otherwise, isn't it a flower in the mirror? Besides, even if you get these, isn't the wool on the sheep? In short, the core competition of modern direct selling enterprises is the bonus system. Therefore, we should choose those systems with improvement and innovation, so that such systems can be targeted and competitive. Of course, there is the question of appropriateness. No matter how good the system is, it cannot be suitable for everyone. The fourth is to choose business philosophy. A mature company must be supported by profound cultural accumulation and advanced business philosophy. & gt In terms of culture, we need a relatively mature training system, training methods and tools. For example, Amway has a good cultural atmosphere. Although it is difficult for Amway to make money now, many people are attracted and infected by his culture and choose Amway. People are great because they have dreams. Amway can constantly create an environment and stimulate people's dreams. In terms of business philosophy, at present, most direct selling companies only emphasize the win-win situation between the company and the distributors, while ignoring the main source of profits-consumers. This fundamentally violates the direct selling concept of "reducing the intermediate links of sales and letting consumers really benefit from it". Companies that conform to the future trend must give consideration to the interests of consumers on the basis of emphasizing the win-win situation between the company and the distributors, and do not set the threshold for consumers to obtain benefits. This can greatly retain consumers, stabilize and lock certain consumer groups, form a benign market cycle, produce interactive effects among companies, distributors and consumers, and cultivate loyal distributors and consumers, thus contributing to the market operation of distributors and the stable benefits of the company, and achieving a win-win situation for companies, distributors and consumers. The fifth is to choose the product price. The key to direct selling is sales (opportunities and products), the focus of sales is products, and the core of products is price. Generally speaking, products that are too single, no matter how excellent, are not conducive to sales. Although many companies hype people's laziness and emphasize the concept of "getting rich through consumption" (it is enough not to sell products for their own use), in the final analysis, they still have to sell products, only changing the sales method (newcomers must buy a certain amount of products and have a considerable number of repeated consumption every month). Therefore, whether from the point of view of consumption or sales, the diversification of products with high quality and low price (wide coverage) has become another trend in the direct selling industry now and in the future, because it can meet and suit the consumption needs of different levels of consumer groups. Then there is the "price must be reasonable, not higher than similar products in the same place". Not only that, the product price of foreign companies should also take into account the domestic per capita consumption level. It is unreasonable for most foreign companies to implement the so-called "global unified price". The price of products like Amway in China is much higher than that in foreign countries, which is even more unreasonable (the quality of products sold by Jetstar and Amway is even better than that of Amway, but the postage is very high when mailed back from North America. In addition, Amway's direct sellers mislead consumers in the process of selling products (Amway people first ask you to buy a product when selling their health care products and cosmetics, but when it doesn't work, they will induce you to use it as a whole. As a result, you spent 1000 yuan or more to buy a complete set of products, and when it still doesn't work, they will induce you to use it for a long time. Many people will use it for economic reasons at this time. If you are a person with good financial ability, according to the course of treatment designed by Amway people, Amway people will say that no matter how good the product is, it can't be effective for 100% people. The efficiency of Amway products is 99%, and you happen to be that 1%. You have to admit that you are unlucky. There is nothing wrong with Amway's products, only you have problems. Amway's products are tailored to the general lack of nutrition in China, but the results are ineffective. Is it because of our people? Ladies and gentlemen, this is the essence of Amway culture and the secret of Amway training! Please be a friend of Amway and ask yourself, is this right? It can be predicted that if Amway does not improve product quality and adjust the price system as soon as possible, it will only adopt its unique training method after legislation. Once consumers realize this problem, their leading position in China will be in jeopardy. I always cite Amway as an example, but I am familiar with Amway, which means nothing. Sixth, the choice tool is e-commerce. Bill Gates said that the 2 1 century is the network century. There are only two kinds of business in the future, one is internet business, and the other is doing nothing. Andy Grove, a former director of Intel, also said that "within five years, all companies will become Internet companies, otherwise they will no longer be companies". Under the new economic situation, the most powerful and effective channel is the Internet-"the electronic channel of the new economy". Experts predict that the most promising and potential direct selling in the future will be the e-commerce combined with the Internet-online sales. Computer network and interpersonal network have become a major trend in today's society. Therefore, in this e-era, whether e-commerce is established and improved, and whether online trading processes and consulting systems are established and improved are also important signs to consider whether the company is mature. Because e-commerce can not only facilitate transactions, but more importantly, it can break the time and space restrictions and extend the charming network to all parts of the world at will! Because of this, many companies have realized the importance of marriage with the Internet. Many companies have also made fascinating web pages, which are called e-commerce. When choosing, you only need to look at his network, whether it has achieved the three-stream integration of capital flow, information flow and logistics, that is, whether all processes such as cash delivery, information inquiry and commodity ordering can be completed online. Some companies have to ask their superiors for the form, fill it out and then fax it to the company. Remittance should also be handled through the bank. Where is this called e-commerce? Seventh, choose consultants. A responsible consultant (online, referrer) plays a very important role in your success. First of all, don't choose people who only know what it is but don't know why. Such people are often incompetent. "And how can people shine when they faint?" How can he teach you to understand what he doesn't understand? Direct selling is a constantly replicating business, so how to replicate it? Secondly, don't choose people with defective ideas as consultants. This kind of person has no love, only selfishness, no collectivity, only himself. For example, even if he knows there is a trap in the system, he won't tell you where to pay attention. Even if you have fallen into the pit, he may not help you. Such people are worse than those with poor ability, so be especially careful. Third, don't choose those who lack organization and affinity as consultants. The organizational structure of the team is very loose, everyone has it, and there is no legal or administrative constraint. His only influence is the charisma of the leader, that is, everyone admires and recognizes the leader. A good consultant is the lifeline of your career. He should have strong organizational ability, coordination ability, explanation ability, understanding ability and persuasion ability. In short, it is organizational ability and affinity, so that a team leader can be effective. Eight is to choose smooth operation. Stability is a sign of enterprise maturity and a symbol of long-term stability. Stability means being upright and doing things in a down-to-earth manner. We don't approve of deliberate hype, because people are becoming more and more rational; We don't advocate being too low-key, because direct selling needs passion. We should choose companies that are neither hype nor low-key on the premise of legal, standardized and orderly operation. Deliberate hype is definitely flawed, and there is no popularity without hype; Too low-key is bound to lack confidence. If the company has no confidence, how can you have confidence? Besides, the company is low-key, and it is difficult to speak. How can you sing high? Also, we should carefully choose the direct selling business that is not the operation of the company's behavior, because the operation of the direct seller's personal behavior, because of the lack of strong support from the company, often get twice the result with half the effort or even give up halfway. Conclusion: There is no best, only suitable. Choosing a company should be considered comprehensively on the premise of legality. Direct selling legislation is coming, and choice is more important. The purpose of writing this article is obviously to help those friends who are interested in direct selling and know little or nothing about it. You can only learn from it, not apply it. Don't sit in the right place, use it to measure the company you work for, so as to induce or mislead new people to choose a company. Supplement: longrich Luo Qianchuan QQ2529942053