Analysis on how to realize the overall optimization, integration and marketing promotion of Shanghai website

There are many ways and means of network marketing. Different ways and means have their own advantages and disadvantages. You can't use only one platform for marketing. What methods and platforms are more suitable and effective for us? In fact, these methods have rules to follow. After finding them, increase the investment in this combination, enlarge the effect, and achieve twice the result with half the effort! In the early days of Internet development, business people were definitely the main body of netizens. However, with the advent of the Internet era, the Internet has now penetrated into rural areas, and many rural people have used computers. In the countryside of my hometown, now basically every household has a network and a computer. I asked them what they were doing online. They said shopping. Many of their clothes and cosmetics are bought online. Now the network coverage has been so wide that it goes deep into the rural market. This also reminds us that when doing internet marketing and network promotion, our customers may not only be confined to cities, but also have markets that can be developed in rural areas, and the incremental market is likely to be in rural areas. We can no longer treat business people as a single marketing promotion object. Common online marketing means: word-of-mouth marketing: Although it did not exist in the 2.0 era, it is more obvious and important in the 2.0 era. BBS Marketing: I don't need to explain it in detail. I think this application is very common, especially for individual webmasters. Most of them pour water into portal forums and leave links to their own websites, which can bring hundreds of IPS every day. Of course, for enterprises, BBS marketing should be more professional and refined. Social networks (Weibo, WeChat, blogs, forums, etc. The development of social networks is remarkable. Through the exchange and sharing of information through social networks, social networks have been more widely used, with greater communication influence and higher commercial value. With the continuous growth of social network users, there are more and more stakeholders such as investors, advertisers and program developers, which not only builds a major network society, but also brings endless business opportunities. Network video marketing: "the real-time video image signal of product marketing site and corporate image video signal are transmitted to the Internet through digital technology. Portal promotion: in major portal websites, promote soft articles and publish propaganda soft articles. Search engine marketing: bidding (SEM) and optimization (seo). Now, the bidding (SEM) search engine has become the first choice for users. For corporate publicity, search engine bidding has undoubtedly become a top priority! The advantages of bidding are: 1, quick response and strong keyword selectivity. Now, you are not the only company in an industry that bids. A search engine page has ten bidding positions on the left and ten bidding positions on the right. There are ten search engine snapshots on the left! There are thirty advertising messages on a home page! The user's choice is not just your home! And the cost of bidding promotion is generally high! And do optimization (SEO)? First of all, it can save you the cost of bidding. However, it does not mean that there is no need to bid, but everyone knows that the ranking of search engines is not determined by bidding, but bidding is also very important! The ranking of search engines is = bid * advertising quality score. For example, the ranking is also in the front. If you score high on quality, you can bid low. If the quality scores of the two stations are higher than yours, then the same position means that you may have to pay twice the price of others to achieve the advertising effect! And through the professional guidance of SEO, improving the weight and quality score of the website can help you save more than half of the advertising expenses! How to make your website attract your visitors? Spend hundreds of dollars to build a website and thousands of dollars to promote it! A website is like the facade of a company. You see, even if it's a real LV bag, you can take it to the seaside and sell it. Even if it is cheaper than the real thing, will people believe it The principle of SEO optimization is simply to improve the user's experience of the website. Let users like your website and attract users! Through the above points, I believe everyone understands the importance of SEO for a company, which is why search engines and GOOGLE do not exclude SEO, but strongly encourage SEO. SEO is not done through the loopholes of search engines or Google, nor through any cheating means.