I read a news yesterday that the real estate brokerage industry is short of 5000 people. In fact, this gap is a fact. My current company and several stores below me are facing the problem of understaffing. In fact, in retrospect, the intermediary industry has always faced this problem. It is difficult to recruit people, and it is also difficult to keep good ones.
I still remember that when I first entered this industry, it was basically in the primary stage. Most people working in this industry are from Beijing, and many idlers are doing these things. At that time, we often said that people engaged in the intermediary industry were "good people don't like to do it, and people can't do it." Good people with knowledge and culture despise our profession, are glib and busy every day, wandering in the streets of Beijing. Lairen can't do this kind of advanced sales industry. He is also an actor when lobbying, selling houses and pressing houses between homeowners and customers. He needs to play the role of homeowner and property buyer, and understand it with reason and emotion in order to get the difference.
In fact, in the process of remembering, I positioned my real estate brokerage industry as a "Lei Feng" type of work. Because I have solved problems for too many people, such as tenants who have no room to live in, buyers who are in a hurry to use their houses, investors, many homeowners who are in a hurry to use money, and so on. Many people may remember that I lied to you about the future plan here, but after buying a house, there was no movement for a long time, but I think as a customer, you have no right to complain, because even if the house you bought at that time was expensive, didn't you earn all the money from today's house price? I did help you. There's no need to pay it back, Lei Feng.
The business I am taking now was newly introduced last year. I feel that they have experienced the ups and downs of the housing market for more than half a year and have gradually matured. After experiencing the cold winter, they have resisted loneliness and gradually started talking with unknown addresses, even lying without changing their faces.
Why is there an intermediary? Information comes first, time comes second, and the key is third. Some houses are not very good and flawed, but there is no perfection in this world, but buyers always want to find perfection, so they need an intermediary to make up for the imperfections of the house. Of course, it can only be made up by language, because that buddy is neither a demolition office nor a developer.
It is normal for the gap to be large. Not everyone can survive in this industry, not everyone likes this industry, and not all people engaged in this industry really understand this industry and understand its fun.
So if you want to enter this industry and survive in this industry, you must first think about yourself and whether you can do this industry.
Run 4.5 thousand kilometers a month
Speak tens of millions of words a month.
Hundreds of rejections a month.
Be teased a dozen times a month.
Jump at least a few times a month.
There was no deal for a month.
500 yuan's basic salary is paid one month. . . . . .
The difficulty is that any industry can do it, but the intermediary industry is second only to pyramid selling in the sales industry, including telephone sales, entity sales, agency, contract, breach of contract and dispute. . . . . .
Can you stick to the workload of more than 16 hours a day in a post and devote yourself wholeheartedly? I think only those who really feel the fun of intermediary can accept it and face it.
I am actually a person who likes diligence, but in the intermediary industry, diligence is only the foundation, and the combination of external forces such as brain power, persuasion, affinity and expressiveness is the premise of real success.
I wish you can find yourself on the road of intermediary.