Real estate agency is a professional service organization that provides real estate planning and sales agents for real estate companies (developers). Its business focuses on product positioning, on-site packaging, material design, media planning, advertising promotion, real estate sales agency and fund raising.
With the division of labor in the real estate market becoming more and more detailed, real estate agents are more and more involved in the real estate industry, and professional agents are more favored and cooperated by real estate developers.
Extended data
The scope of real estate intermediary services is relatively wide, and real estate consultation, real estate appraisal and real estate brokerage are three important forms.
(1) real estate consultation
Real estate consulting refers to the business activities of providing consulting services in laws, regulations, policies, information and technology for the parties involved in real estate activities. The organization engaged in real estate consulting activities is a real estate consulting institution. The contents of real estate consultation mainly include:
① Real estate information consultation
Including providing land price, house price, real estate rental price and its dynamic trend, land to be sold and real estate to be sold, leased, exchanged and mortgaged, as well as information consultation on investment, house purchase and house exchange.
② Real estate law and business consultation
Consultation on real estate laws, policies and procedures for real estate transaction, lease and mortgage business.
③ Agency
Acting as an agent to develop real estate feasibility report, investment development scheme, project planning and design scheme and other businesses.
(2) Real estate appraisal
Real estate appraisal refers to the business activities of measuring and evaluating the economic price of real estate. Real estate appraisal institutions, that is, institutions engaged in real estate price appraisal activities.
(3) Real estate agents
Real estate brokerage refers to the business activities of providing real estate information and intermediary agency business for clients. Real estate brokerage institutions, that is, institutions engaged in real estate brokerage activities. Real estate brokers provide services such as negotiating agreements, exchanging information and displaying prices for real estate transactions. Their main function is to bridge the gap between real estate transaction parties and provide services to facilitate the transaction.
Baidu encyclopedia-real estate broker
Baidu encyclopedia-real estate agent