(1) Only by using your brains can you earn more money than others.
Hans is a German farmer. Because he loves to use his brain, he often spends less effort and gains more benefits than others. The local people say that he is a clever man. In the potato harvest season, farmers entered the busiest working period. They will not only bring potatoes back from the fields, but also transport them to nearby cities for sale. In order to sell a good price, everyone first divides potatoes into three categories: large, medium and small. This has greatly increased the amount of labor, and everyone has to work in the dark, hoping to transport potatoes to the city as soon as possible to catch up with the listing. Han people are different. They don't sort potatoes at all, they just put them in sacks and carry them away.
Because of Hans' laziness, his potatoes are always on the market first, so he earns more money than others every time.
A neighbor found that the Han people earned much more than himself, but he didn't know how they did it. So I followed Hans quietly and finally discovered the mystery. It turned out that every time Hans sent potatoes to town, he didn't drive along the flat road that most people walked, but ran a bumpy mountain road with bags of potatoes on his back. After a two-mile journey, these small potatoes fell to the bottom of the sack because of the constant bumps of the car. And the big one naturally stays on it. When selling, the size can still be separated. Because it saves a lot of time, Hans's potatoes are the earliest on the market, and the natural price can be better than others.
Farmer Hans skillfully uses natural conditions for logical imagination. It doesn't look like a shocking innovation, but it can open our brains. If you can stimulate your logical imagination, you can do better in your own success.
(2) "ideas" are money.
Polgard is the son of an oil entrepreneur. 1965438+After returning to the United States from Britain in September 2004, he decided to engage in oil exploration.
19 15 10 in June, there was a tender for an oil mine in Oklahoma, USA, and many entrepreneurs participated in the tender. There are many bidders, strong strength, deep pockets and fierce bidding competition.
At this time, the company founded by Borghed was short of funds and was no match for those big entrepreneurs. What shall we do? After some hard thinking, Borghed came up with a brilliant idea-an empty city coup.
On the day of bidding, Borghed rented a very luxurious suit and invited a famous banker he knew to go to the bidding meeting. When he arrived at the meeting, bolger assumed a confident posture and looked very important. In addition, he was accompanied by famous bankers, which attracted the attention of entrepreneurs present.
Those bidders who are eager to try and prepare to win or lose the bid are uneasy. They naturally think that Bogde is the son of a rich oil merchant, and now there are big bankers as "staff" and "backing", and they feel that they are no match for Bogde. As a result, a dramatic scene appeared in the bidding venue. Entrepreneurs who came to bid left in twos and threes, and those who stayed did not dare to bid.
As a result, Borghed won the bid easily with a low price of $500. His plan succeeded. Four months later, Borghed's winning oil mine produced high-quality oil. He immediately sold the oil mine for $40,000 and soon made a net profit of more than $30,000.
Borghed invested in oil exploration in one place after another, and constantly established new oil companies. By June of 19 17, Borghed, 23, had become a monopolist with 40 oil companies.
People often say that "time is money", but in fact "ideas" are also money. Ideas are the methods people come up with when solving problems. Excellent creativity is the best creativity and a reliable guarantee for career success.
(3) Advertising with the President
A publishing company in the United States has a batch of unsalable books that can't be sold for a long time. The manager had a whim: send a book to the president and ask for advice again and again. The president, who was busy with government affairs, didn't want to pester him more, so he replied, "This book is good." The manager advertised accordingly: "All the books that the President likes are on sale". As a result, these books were robbed. Soon, he had another book that could not be sold, and he sent another book to the president. The president was fooled once, trying to ridicule him and saying, "This book is terrible." .
Hearing this, the manager was not disappointed. As soon as I turned my head, I advertised: "All the books that the President hates are for sale." Many people rushed to buy them out of curiosity, and these books soon sold out. The third time, he sent another book to the president. The president accepted the previous two lessons and gave no reply. However, a new advertisement came out soon: "If you want to buy a book that the president can't draw a conclusion, buy it as soon as possible." It was robbed again, which made the president laugh and cry, and the publishing house also made a fortune.
(4) Keen mind, always find a new breakthrough.
Ted turner, the boss of CNN, likes such a humorous story about catching elephants very much:
The writer published a book to publicize the benefits of elephants, which not only won a lot of advertising fees, but also obtained considerable manuscript fees, which set off an elephant-catching craze around the world.
Mathematicians traveled to Africa at the project expense, and accurately defined elephants. Experienced mathematicians will try to prove that at the beginning of problem solving, there is at least one elephant as a guiding exercise. Mathematics professors only prove that there is at least one elephant, leaving the task of finding and catching an elephant to their graduate students to practice.
Physicists hunt elephants by treating them as unstable W-Z particles and applying for a large sum of money to build a huge particle accelerator in an attempt to find elephants when hippos collide with rhinos.
After being sponsored by many commercial companies, computer scientists hunted elephants by executing the following algorithm A:
1? Go to Africa.
2? Starting from the Cape of Good Hope.
3? March north in an orderly way and cross the African continent alternately from east to west.
4? On every trip across the African continent:
A. Catch every animal and observe it carefully. Compare each captured animal with a known elephant. C. stop when two phases match.
Experienced computer programmers will modify algorithm A by placing a known elephant in Cairo in advance to ensure that the algorithm has termination conditions. Assembly language programmers prefer to execute algorithm a shirtless. Teachers hunt elephants on the basis of their weight: in Africa, gray animals are captured at will, and if the difference between their weight and that of known elephants is between plus and minus 15%, the obtained animals are considered as elephants. Economists don't hunt elephants, but they firmly believe that elephants will hunt each other as long as they are well paid.
Statisticians who are hired by high salaries to catch elephants, the key is to catch animals similar to those they have seen for the first time and called elephants n times.
Consultants don't hunt elephants, and many consultants never hunt anything. But they are willing to provide consulting services for elephant hunters as long as they are paid by the hour. If others can only identify elephants, consultants who study behavioral science can distinguish the relationship between the size of hats and the color of bullets and the efficiency of image capture strategies.
Politicians don't kill elephants, but they will share your elephants with those who voted for them. Lawyers don't kill elephants, but they will follow the elephants and argue about which animal is the owner of feces.
The vice president in charge of engineering research and development tried to kill elephants, but his employees tried their best to stop them. When the vice president did start hunting elephants, the staff began to work hard to ensure that all animals that might be elephants were kept in cages before the vice president saw them. In case the vice president really discovers the phenomenon of escaping from the net, the staff's countermeasures are: first, flatter the vice president with keen eyes; Second, be careful to prevent similar incidents from happening again.
Senior managers have made a well-thought-out and comprehensive image capture policy based on many assumptions, but the tone of the announcement is not so confident.
The quality inspector doesn't care about elephants. They just sit in other hunters' jeeps and criticize those hunters.
Salesmen don't hunt elephants, but they sell elephants that haven't been caught all day two days before the hunting starts in order to determine a buyer. The software salesman handed over the first animal he caught to the buyer, and of course, invoiced the elephant for sale. Hardware salesmen catch rabbits and decorate them with silver gray, and then sell them as toy elephants.
Turner pointed out that business opportunities are everywhere in modern society. The key is to see if you have a keen mind, whether you can see what others can't see, think what others can't think of, and dare not do what others can't do.
Before Turner, no TV operator was willing to set foot in the field of 24-hour TV news. It is like an indecisive or dismissive polar region, waiting for an adventurer with both courage and insight.
Ted Turner is such an adventurer. At that time, ted turner was the first American owner to broadcast cable TV programs via satellite. He owned a "super TV station" in Atlanta. Turner is unwilling to be mediocre. He has always had ambitions to compete with ABC, NBC and CBS. But the three major TV networks have ruled the United States for decades, and the Atlanta "Super TV Station" he led is like a small pavilion under a skyscraper, which really has no future. In order to realize this dream, he must find a new breakthrough in the field of television. Therefore, he intends to create a 24-hour cable news network.
A stone stirs up a thousand waves. As soon as the news came out, it immediately attracted a voice of opposition. It is generally believed that running TV news will only lose money. Its ratings are not high, but the production cost is staggering. Covering a hot news in the Middle East, the travel expenses alone are equivalent to the annual income of the average American family. At that time, the three major TV networks in the United States operated limited-time news programs, and they still lost money one year 1? 500 million dollars. In people's eyes, Turner became the biggest fool in the world, thinking that Turner would eventually lose everything. Turner doesn't mind this. He firmly believes that only "fools" can give full play to their talents where smart people can't reach them.
After market research, he learned that people are not interested in 24-hour news programs. Turner didn't flinch, but made up his mind: why should he believe that damn market research? What is needed at this moment is not investigation, but creation. "Before the plane was built, you investigated how many people were willing to fly, and how many people would say he was willing?" Turner breathed a sigh of relief at the thought. He knows that any adventure has only two endings: creation or destruction, and he is only passionate about creation.
Preparations for CNN have begun. 1June, 980, Turner officially announced the establishment of CNN within one year.
Less than a year after CNN was founded, Turner proposed that CNN join the White House press corps, on an equal footing with the three major television networks. At first, Turner's request was not accepted, and Turner sued the White House for setting up a press corps in violation of the Fair Trade Law. He even sued then presidents Reagan, Baker and Secretary of State Haig. Eight months later, Turner's lawsuit finally paid off, and CNN got a seat as a senior reporter in the White House press corps.
CNN enters the white house. It means that it can compete with the three major TV networks.
12 years later, the CNN center in Atlanta became a manor guarded by 12 giant satellite antennas. 1989 a poll conducted in the United States shows that viewers love CNN more than the three major TV networks. Recent opinion polls show that CNN has become a world-famous brand, ranking fourth after Disney, Kodak and Mercedes-Benz.