It can save time for tourists. Conditions you need to know before visiting scenic spots. In order to manage and supervise the one-day tour of the Ming Tombs, standardize the tourism market order, promote the economic development of the Ming Tombs, and improve the management, marketing and service level of the Ming Tombs, since 20 16, the Ming Tombs Special Zone has cooperated with Beijing Zhongjing Hotan to carry out intelligent construction of tourism big data cloud platform, tourism supervision and management, tourism global marketing and tourism public services. Specifically, the main contents are as follows: 1. Through the construction of global smart tourism in the Ming Tombs Special Zone, the ability to detect and protect the ecological environment of the Ming Tombs tourism, the ability to detect and protect the safety of tourists and staff, the comprehensive management and monitoring ability of the Ming Tombs tourism, and the marketing service ability of the Ming Tombs tourism business will be improved. 2. Through the construction of global smart tourism in the Ming Tombs Special Zone, integrate the six elements (transportation, food, accommodation, travel, entertainment and shopping) covered by the Ming Tombs tourism, provide convenient services for tourists, and maximize the economic effects of scenic spots. 3. Through the construction of global smart tourism in the Ming Tombs Special Zone, enterprise management can be more effectively combined with the Ming Tombs tourism, the marketing channels of enterprises can be expanded, and more opportunities can be created for the development of enterprises. It is believed that the construction of the global tourism platform of the Ming Tombs can effectively improve the tourism environment of the Ming Tombs and enhance the tourist experience.
How does scenic spot marketing bring passenger flow to scenic spots?
You can learn about the O2O operation mode in Xiajing District, that is, online to offline. Generally speaking, through promotion and other means, tourists can complete a series of pre-tour preparations such as consultation, payment and raiders online. In the actual offline tour, the scenic spot is supported by perfect technology and services, providing tourists with a perfect tour experience, promoting their own experience and secondary communication through the network and other channels. At the same time, in the scenic area, the domestic senior housekeeper in Xiangtu Scenic Area is very good.
Will you hand over the scenic spot marketing to the tourism marketing company?
Based on the interests of the scenic spot itself, it is not easy to find a suitable operation and marketing company. Marketing companies often only pay attention to their own profits, and the operating market of scenic spots is mixed. The following are several types of operating companies I have contacted: OTA: replacing ideas with tickets has not actually created brand influence for scenic spots; Internet companies: lack of practical experience in tourism operation; Advertising companies: they won't be ignorant of travel; Large investment management companies: most of them will try to cooperate to eat scenic spots; Professional scenic spot operation company: relatively reliable, understand the process of tourism operation. It's best to have some companies with Internet genes, such as Tu Tu Scenic Area Butler. Good tourism marketing cooperation mode and practical experience.