Dasong Consulting Mystery Customer Survey is mainly used for in-depth investigation of service industries and consumer goods purchasing behaviors, such as catering, automobile, finance, hotels and household appliances industries. By observing and simulating consumer behavior and language communication, we conduct on-site service quality inspection and comparative investigation of similar product competition.
The implementation process of mystery customer survey is divided into six steps: setting evaluation index, mystery person training, mystery person quality control, unannounced visit execution, questionnaire filling standard and result quality control.