Recently, according to "265438+20th Century Business Herald", on 20 19- 10, ByteDance Security Center launched a three-month "Woodpecker 20 19" special campaign to severely crack down on cheating and fraud such as brushing praises and black powder on short video platforms with vibrato. But the bad news is that the reporter investigated some platforms that specifically brush traffic for short videos. Their business is divided into machine traffic and manual traffic. It is also said that artificial running water will not be affected by supervision.
Undoubtedly, in the face of the false brushing behavior of real fans, Tik Tok's platform is still helpless and can only allow this kind of fraud to continue rampant.
With the development of e-commerce industry, the phenomenon of "bringing goods" and the consumption pattern of "planting grass and pulling weeds" have appeared among network celebrities, and the chaos of brushing praise and brushing quantity is rampant, which is harmful to consumers, businesses, market order and content producers. Some experts said that driven by profits, the number of people in the domestic brushing industry has reached more than 9 million.
Previously, the phenomenon of online celebrities swiping bills, Tik Tok was repeatedly exposed by the media, and Tik Tok has become the hardest hit area for traffic fraud. With the upgrading of technology and strategic confrontation in the entire Internet industry, the specific implementation methods and industrial operation modes of false traffic are constantly being updated. Brush praise and brush powder have embarked on the road of "intelligence" and "scale", and Tik Tok has become a false flow pool.
The reporter's investigation found that the customer service in a QQ group said that fans are sold separately from the number of plays, likes and comments, and the real fans of 1000 need at least 200 yuan. You can brush up to 65438+ million likes, 30,000 forwards, 300,000 plays, and * * * costs 8,000 yuan. In addition, the live popularity of Tik Tok can also be brushed,150 in 5 yuan and 50 in 25 yuan.
In addition, there are some task reward apps in the market, which provide users with a platform for money and traffic transactions. For example, praise, try meowing, reward cats and so on. Users post links to Tik Tok's works for other users to like. But it is mainly published by users with a small number of fans, and the demand is small (
On Tik Tok, super network celebrities can sell 600,000-700,000 items in a few minutes as long as they send a video with millions or even tens of millions of likes, and the record of bringing goods is constantly being refreshed.
In July this year 15, CCTV's "Economic Half-hour" column reported Tik Tok's thorny commercial realization. According to an unannounced visit by CCTV reporters, a staff member of a new media among online celebrities revealed that many fans of online celebrities on the vibrato platform are not real. The image of online celebrities is not only packaged, but also the fans, attention and even turnover of the products promoted are carefully packaged by the company, and the major Internet platforms will cooperate tacitly, resulting in the chaos of Tik Tok platform without products, commodities and illegal products.
Not only that, but the phenomenon of swiping fraud has also shattered the dream of young people wanting to start a business through emerging Internet platforms.
Taking ByteDance as an example, many small and medium-sized businesses can't stand the temptation of profiteering and are attracted into the "pit" by the huge engine sales staff of ByteDance Marketing Company. Sadly, however, Tik Tok's advertising fee is too high, and there are a large number of engine marketing agencies to assist in false propaganda, which leads to the wrong price and inflated price, and consumers have repeatedly asked for returns. Merchants not only have to bear the logistics costs themselves, but also have the risk of filing a lawsuit. In fact, the inflated order volume of packaging is just a cover for Tik Tok platform to collect advertising fees and earn "black money".
Obviously, Tik Tok has been turning a blind eye to traffic data fraud, giving a green light to data fraud, instigating and deceiving consumers in the gray industrial chain, and even colluding with online celebrities to swipe fraud companies and abandoning the platform bottom line. This time, ByteDance launched a three-month traffic control campaign, but the conclusion is that there is still no way to deal with the chaos caused by real fans, which makes people suspect that the so-called "control" is just a "delaying tactic" to avoid and cope with public opinion and supervision.
This kind of false praise, brushing powder and brushing quantity will lead to bad money expelling good money, seizing the market resources of high-quality goods, squeezing the living space of honest management brands, and seriously damaging the normal order of the e-commerce industry. Tik Tok's connivance of false billing not only violates the legal red line, but also makes the e-commerce industry smoky, which has a negative impact on the property safety and social atmosphere of ordinary consumers.
However, in order to keep the advantages of "traffic pool" and the rolling bonus it brings, even if Tik Tok and ByteDance sacrifice the trust of users, it is hard to catch the traffic fraud of online celebrities.