E-commerce will not only affect personal privacy, but also affect the development of e-commerce in turn. If e-commerce activities do not respect personal privacy and infringe on personal privacy, it will have a negative impact on e-commerce; On the contrary, if personal privacy can be respected in e-commerce activities, it will have a positive interaction with e-commerce and promote its rapid development. Then, let's analyze the influence of my personal privacy on the future development of e-commerce. Welcome to read and browse.
First, the relationship between personal privacy and e-commerce
How does personal privacy affect the development of e-commerce? First of all, we should understand the influence of e-commerce on personal privacy, because the interaction between the two determines the development of e-commerce. The great achievements of e-commerce cannot be separated from the openness and enjoyment of the Internet. However, this feature of the Internet is more like a double-edged sword, which not only brings convenience to people's lives, but also affects personal privacy. Personal privacy is one of a person's basic rights, which is accompanied by the generation of human dignity, rights and values. People demand that privacy be respected and protected in social life and interpersonal relationships.
Second, the impact of e-commerce on personal privacy
In e-commerce activities, personal network privacy is more involved. The right of network privacy refers to a kind of personality right that citizens enjoy the peace of private life online, and their private information is protected according to law, so as not to be illegally violated, known, collected, copied, used and made public by others. Internet users have the right to decide what information can be collected or disseminated and how to use it. However, in the network environment, personal information means great wealth. The use of personal information not only brings high efficiency to e-commerce, but also threatens personal privacy. For example, when consumers communicate online, they usually send personal identity information to merchants by email or other forms, which means that merchants have mastered the consumer's personal privacy. In addition, each consumer's browsing, inquiry and purchase records will be recorded by the merchants, which makes it easier for the merchants to grasp the consumers' personal preferences and so on. Sometimes these private information will be illegally used by merchants or obtained by other merchants, that is to say, the private information of any surfer may be snooped by others at any time, so there is a danger of infringing on personal privacy in online communication.
Because the threat of e-commerce to personal privacy has seriously affected personal privacy security, many people choose to give up e-commerce and exchange with conventional methods for fear of revealing and infringing personal privacy. Obviously, this will have a negative impact on the development of e-commerce and seriously restrict the development of e-commerce. A survey once showed that consumers' awareness of privacy risks has a direct and significant impact on consumers' online purchase intention and behavior. The higher the consumer's sense of privacy risk, the worse the purchase intention and the less the purchase behavior. In the process of network communication, some people do not understand the principle and working mechanism because of the characteristics and operation of the network itself, which leads them to feel that their privacy rights will be easily violated. When people think that network exchange will affect their privacy and thus their lives, they will give up this way of exchange. Although it may bring some convenience to yourself, compared with the inconvenience that may be encountered in the future, it is obvious that consumers generally will not bring trouble to themselves in the future because of temporary convenience. As we all know, in business, the most important thing is the reputation of consumers, especially e-commerce, because this kind of communication is not face to face, but across a city or even several countries. If consumers' right to privacy is infringed, they will not only trust this way of exchange in the future, but also spread this distrust to their social circle and expand it continuously. It can be seen that infringing on consumers' privacy will have a negative impact on e-commerce.
Everything should be treated in two ways, and the right to privacy will not only have a negative impact on e-commerce, because the violation of privacy will also prompt the state to further protect and promote the development of e-commerce at the legal, technical and administrative levels. First of all, from the legal point of view, the state will formulate and improve relevant laws and regulations for all kinds of infringement incidents and foreseeable infringements, and then clarify the infringer and his tort liability. Protecting data by legal means can not only effectively curb and punish the illegal behavior of data users who access personal privacy information beyond their authority, but also avoid or reduce the improper collection of data by managers. Secondly, from a technical point of view, the software and technology used for privacy protection will also be more widely used. For example, when a consumer enters a website that collects personal data including personal privacy, the software will remind the user that personal data is being collected, so that the consumer can decide whether to stay and allow his personal data to be copied; Or preset the data allowed to be collected on the software to protect other data and prevent personal privacy data from being leaked. Although the rapid development of computer technology may make these privacy protection technologies be surpassed by more advanced privacy intrusion technologies, the existence of this technology will greatly curb the occurrence of intrusion events. Thirdly, from the administrative point of view, the state can give suggestive industry guidelines and implement self-discipline and self-control within the industry. It is required that those websites that are allowed to post privacy certification marks on their websites must abide by the rules of online data collection and obey various forms of supervision and management. These measures have played an important role in strengthening consumer privacy protection, thus bringing consumers a sense of network security, further increasing their trust and dependence on e-commerce, and further promoting the development of e-commerce.
Third, the influence of personal privacy on the future development of e-commerce.
The future development of e-commerce mainly presents the trend of deepening, individualization, specialization, internationalization and integration. First, deepening is manifested in the deepening of the understanding of e-commerce by enterprises and individuals, the further development of e-commerce by enterprises, and the depth of personal participation in e-commerce will also expand. This will inevitably have an impact on personal privacy. When consumers think that expanding the depth of participation will invade privacy, they will also flinch from e-commerce. Secondly, personalization shows that the deep participation of personalized goods becomes inevitable, personalized information demand and personalized goods demand will become the development direction, and consumers will bring personal preferences into the design and manufacturing process of goods. While personalization is satisfied, personal privacy may also be leaked, because the stronger the personalization, the more obvious the characteristics will be, and it will be easier for criminals to steal privacy and be infringed. Only when personal privacy is fully protected can the further development of personalization be guaranteed, otherwise it will hinder the development of e-commerce. Third, specialization is manifested in the rapid development of vertical websites that provide one-stop services and professional websites that provide certain products and services. Every consumer's preferences will be recorded, and will be harassed and infringed by similar websites in the industry after being leaked as privacy. Obviously, this will have a negative impact on consumers and businesses, affect consumers' trust in e-commerce and have a negative impact on the development of e-commerce. Fourthly, internationalization is the development trend of any industry, and the e-commerce enterprises in China are gradually moving towards the world with the standardization and improvement of the international e-commerce environment. Because Internet sites have no national boundaries, when privacy leaks occur, their information will be exposed on a global scale, which will seriously affect their lives and may lead consumers to choose to give up e-commerce, thus hindering the development of e-commerce. Fifth, e-commerce will move towards new integration, such as the merger between similar websites, the complementary merger between different types of websites, and strategic alliances. Integration is also a way for enterprises to survive, and mutual merger can enhance their competitiveness and viability. But for consumers, personal privacy may be mastered by one person from the beginning to more people. If it is inadvertently obtained by criminals, it will have an impact on their lives and may lead to resistance to e-commerce. However, if the website can protect personal privacy well, it will obviously have a benign interaction, attract more consumers, have a positive impact on e-commerce and promote the development of e-commerce.
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