The word MAD is not an abbreviation, it is one of his names. The history of the word MADMOVIE began with MADtape. At about 1978, the founding members of an O-Hankyu art club named "MAD Shimagawa" and "Y" tried to play music different from their main theme while playing their animated songs or special songs on the guitar. (For example, when the main song is played, it is not the melody compiled by the original song. When it is connected with the melody of the chorus like the original song, it can completely match its sense of melody, and so on. Every piece of music in the song can be treated like this. In this way, there will be a little hilarious and fun effect. I don't know when it started, and this kind of play has become the norm in the community.
In the meantime, Imai, a non-high school student living in Osaka, wanted a BGM, but before the tapes of his drama articles were released, they recorded the BGM (background music) of the theater animation played on TV. Of course, the recorded BGM must contain the spoken words of the characters, so the music with spoken words was discarded, and other suitable music melodies were used, and there were no spoken words. Later, I wanted to edit and record my own lines in the famous scenes of theater animation. After playing a line game with friends who like "ヤマト", I tried to edit it. So, the "MADヤマト" small club was established and enjoyed it.
Later, Imai also entered the Art University. The combination of these two people who like the fate of MAD made Imai feel that there are other interesting ways to play, and accepted the inheritance of the music MAD of his predecessors, and published the "New MAD Series" ... (hereinafter abbreviated), which is the reason why MADtape appeared.
To sum up, MAD was originally "edited" with various audio source materials of the most popular times before, and it was edited into something completely different from the original music material, collectively called MADtape…
Crazy pills
2. Crazy movies
Compared with MADtape, MADmovie in static part still has many different directionality, which is different from the original meaning of MAD. Having said that, following the habit of calling madtape, some people think that MAD means "mixed editing material". From the above, there is no difference between "still movie" and "still MADmovie". However, some people think that "MAD" means "making the materials used by it public without the permission of the author", and it has subtle illegal meaning ... (abbreviated below), which can be said to be a vague area between laws, and therefore many copyright problems have occurred in the history of MAD.
After that, it reached the production peak in the late 1990s and early 20th century. Because of the appearance of computer technology and the progress of hardware equipment, secondary culture lovers can edit movies and music with computers and make their own short films. At that time, the video game works included AIR, Snow Girl and ONE, while the computer animation of Final Fantasy series was extremely exquisite, so there were many crazy works. Since its heyday, more websites in Japan have held MAD film awards to encourage capable producers.
Crazy concept
To see mad, the first thing we need to know is: What exactly is mad?
Mad has a small audience in China. Needless to say, only a few people have seen a certain number of mad, and even know what mad is. What we need to do is popularize the concept of mad. So, what is madness?
The so-called mad can be simply understood as "recreated image", that is, "recreated" by modifying and editing existing materials to make music "movies". The scope of the concept of mad is quite large. The "animated mtv" you see every day can be said to be a kind of mad. Mad can be classified in two ways: material classification and content classification.
Classification by material
According to the classification of materials, mad can be divided into three categories.
1, anime crazy
As the name implies, the mad of the animation department is composed of animation picture materials.
Generally speaking, for the sake of expressiveness and image quality, the picture materials of mad Animation Department are all from commercial animation.
However, due to the high quality of animation itself, it is not easy to show the strength of producers in the animation department mad, and it is not easy to make further progress. The essence of mad in animation department generally embodies the editing skills of producers, that is, how to switch different shots reasonably.
In mad Animation Department, Disharmony produced by Gao Yueshi, the general manager, and several works by Jun Moshi are excellent works. In fact, there is little difference between AMV produced by European and American fans and mad produced by animation department.
2. The static painting system is crazy
Animators use animated pictures as material, while still life painters use static pictures as material.
There are many sources of picture materials: comics, cg games, photo albums ... It can be said that any "picture" can be used as the material of still life painting system mad.
Because making still life painting series mad is a process of "moving" the original material, compared with animation series mad, still life painting series mad has higher technical requirements for the author, but it can often better show the choreography and special effects skills of the author.
Since 2006, with the development of video processing software, still life painting is one of the best works in the mad field. Not only is it more elaborate in the use of special effects, but many mad fans will also incorporate 3D technology to make the picture more beautiful.
3. Independent production department
The independent production department is mad, which means that the author of fan animation does not directly use the existing portrait material, but uses his own fan material.
However, this kind of mad can't be called homemade animation because the character is not original by the author.
Some works of Feng Chun's Family in the South, Canoso series, the seventh moon and the Holy Grail, and some works of electric concern belong to mad.
Classification by content
According to the content classification, mad can be roughly divided into four categories: Propaganda Department, Emotion Department, Nieta Department and Synchronization Department.
1, Propaganda Department
By rendering the atmosphere, some basic settings are revealed, so that the audience can have a general understanding of the work and arouse their interest in the original work. Such works can be classified as propaganda departments. The propaganda department also has subdivisions such as rhythm system, so I won't go into details here.
2. Sensory system
Feeling is the author of mad. He expresses his understanding and feelings for the original through mad. The works of the sensory department are similar to those of the cm department to some extent, but the content of the works of the sensory department is subjective.
Step 3 pinch other departments
There are three main types of works in other departments: works that reveal the plot, works that make jokes by modifying the plot, and works that bring existing characters into the original plot. This kind of work has a strong story and a large space for development. Some creative and crazy authors specialize in this kind of work.
4. Synchronization system
The synchronization department pursues the ultimate restoration of the original painting style, music and lines, and pays more attention to the basic skills of producers than other departments. There are two categories: hand-drawing and editing, and hand-drawing is the most difficult. Seeing this MAD requires an original viewing experience, otherwise it is difficult to understand the size of the "reduction degree". A kind of MAD with relatively narrow subject matter restrictions and good at showing off skills.
5. Ghost Animal Line
Repeated emphasis on a sound or picture gives the picture an illusion. This illusion either makes people laugh or creates an atmosphere of terror. Because the author's intentions and techniques are ever-changing, it can be said that the ghost animal works are a playful expression of the author's animation.
Basically, the general contents of mad can be summarized as the above items. However, "they are all like the ancients. Where are they?" In mad, we don't have to stick to the above categories. How to make ourselves happy and let the audience watch mad happily is the most important problem we should consider when making mad.
I hope that mad, who was born and raised in Japan, can get new development in China and become a brand-new visual art.
So mad is not unique to giants, but a video clip, or do you want to ask a giant's mad?