Why did Sean's mala Tang business get better and better?

By 20 12, there were 800 mala Tang franchisees in Yang Guofu. After reorganization, they walked out of the three northeastern provinces and began to have a larger commercial layout. Like Yang Guofu Mala Tang, Shawn Mala Tang was born not in Sichuan and Sichuan, but also in Harbin, Heilongjiang, the northeast. According to the official description, 23-year-old Sean often travels around the country because of the nature of his work.

Once he was running a business in Sichuan, he accidentally ate a bowl of mala Tang on the roadside, so he made a fate with this ethnic snack. Sean loves this delicious and spicy food with endless aftertaste, so he is determined to bring it back to the northeast. Therefore, in 2008, the first Shawn Mala Tang opened in Acheng, 23 kilometers away from Harbin. Zhang Liangben thought that with the delicious fragrance of mala Tang, it was enough to capture the stomachs of the northeast people, and he would also make a fortune by this bowl of mala Tang.

But the reality poured a big pot of cold water on Zhang Liang. The store is not only crowded, but even crowded. What's the problem? Sean, who refused to admit defeat, finally understood the reason: this is mala Tang's acclimatization! In 2008, the concept of mala Tang was not clear to Harbin people. In addition, Sichuan-style mala Tang, which is completely copied, does not meet the taste of the northeast people! Know the problem and solve it, just like Yang Guofu Mala Tang, the best way at this time is to change! On the one hand, he changed the traditional spicy red oil soup base in Sichuan into bone soup, and selected the fine beef bones of 4-5 year-old male fat cattle in cold areas. Compared with other spicy soup bases, bovine bone marrow is rich in protein and calcium, high in protein and low in fat, and the boiled bone soup is nutritious and healthy, which is essentially different from street spicy soup.

On the other hand, adding sesame sauce, which northeast people like to add when eating hot pot, not only retains the essence of mala Tang, but also enhances the difference between north and south tastes. After improving the soup base and adding sesame sauce, Mala Tang finally succeeded in cutting into the northeast market, and the business in Sean's shop began to get better and better.

Sean Mala Tang, operated by 20 14 enterprise, has entered a stage of rapid development and expanded to the whole country at an alarming rate of adding 1000 stores every year. Today, Shawn Mala Tang has set up 22 branches in China and officially opened overseas markets, with more than 4,500 stores worldwide, becoming the leading brand of Mala Tang category. 20 18 Sean Mala Tang earned nearly 5 billion yuan.