Brand marketing planning is a professional team service that consumer goods enterprises need in the process of urbanization. Before carrying out brand marketing planning, we should pay special attention to the planning from strategic height, strategic positioning to strategic steps.
Enterprise decision-makers should first seriously study the impact of macroeconomic policies on future industries. Then it analyzes the industrial policy, structural pattern and market trend. Finally, integrate the brand strategy of your own enterprise into the marketing strategy and enterprise development strategy. If the macroeconomic policy changes again, the market will always need brand marketing activities. Whether you are a fast-moving consumer goods enterprise, a durable consumer goods enterprise or other consumer goods enterprises, it is the last word to make decisions under such a large market premise. As far as brand operation is concerned: planning and consulting experts all know the sales scope of national brands; The sales scope of provincial regional brands is quite different from that of cities and counties in terms of enterprise brand strategy, brand system management, brand communication characteristics and terminal performance of brand marketing. Welcome colleagues in the industry to visit Ogut International Brand Marketing Forum for professional exchange.
Oget brand marketing (Shanghai) consulting organization is an elite team in actual combat guided by the theory of brand homogeneity and brand heterogeneity. We firmly believe that the creation, shaping, management, maintenance and promotion of brands are spiritual products based on excellent culture. Ogut international organization is a model of building a brand with culture in the consulting field in the Asia-Pacific region. Of course, it is the first choice for group enterprises. It has its own unique value differentiation method and value refining strategy in high-end brand building; The strategic decomposition of effective marketing has its ideas, methods and tools. Systematically and meticulously plan the strategy of consulting service and the whole case operation from strategy to implementation.
Ogut will always stand in the position of customer enterprises, base itself on China's national conditions and China's market operation environment, deeply understand the macro policies of the industry, and closely cooperate with the first-line industry weekly and industry associations to conduct in-depth research on the consumer goods market, so as to more accurately understand and grasp the development trend of the industry, and tailor the strategy and strategic requirements for customers. The advantages of Ogut brand marketing consulting organization are mainly reflected in providing enterprises with consulting services on brand strategy, marketing integration and terminal control.
Ogut has provided first-class consulting services for many enterprises and won a good reputation from each other. Mainly pay attention to the integrity of the consulting scheme, combine the market environment to make the enterprise operable and executable, and help customers explore the market. When making the master plan, we always follow the following principles:
1, the principle of strategic supremacy: strategy is the most important thing in planning. There is no such thing as good or bad tactics before determining the strategic direction. Ogut perfectly combines strategy and tactics with the company's years of practical case experience, so that customer enterprises can obtain the expected requirements.
2, the principle of modesty: bold ideas, serious verification. Our profound understanding and grasp of the industry and objective laws, combined with the data to change closed thinking into open thinking, understand that some successful model resources can be boldly explored and used as much as possible, and thinking from horizontal to vertical, from linear to composite will be considered from multiple angles.
3. Principle of multi-line joint operation: In the face of fierce market competition and complex social phenomena, planning needs multi-party support to find the best breakthrough point, and multi-line experts work together to find the best breakthrough point of the problem to ensure the overall success of project planning.
In addition, while formulating strategies and strategic plans, we should also pay attention to and understand the strength and business policies of competitors. It is necessary to understand the actual situation of the first-line brand enterprises in the same industry, as well as the second-and third-line brand enterprises and competitive enterprises with similar customer power, and make comparative analysis from multiple angles to provide support for the strategy and plan. Assist enterprises to expand new brands and reposition existing brands, help newly established enterprises to get on the track of normal operation or help enterprises get rid of bottlenecks and move towards higher-level development needs.
Ogut brand marketing (Shanghai) consulting organization: Ogut brand marketing forum;
Provide the case of Ogut brand marketing agency, and welcome friends inside and outside the industry to communicate together.