Recently, a new model launched by Geely gives people a sense of sight of "Volvo" models, that is, the 202 1 Geely Borui, which was launched last month, and the brand-new Borui designed by New China.com have a strong Volvo flavor in appearance, plus the power system jointly developed by Volvo and Geely. The new Borui, with a price of 654.38+0.4 million yuan, is the cheapest Volvo medium-sized family car on the market at present.
On the other hand, despite the endorsement of Volvo technology, the new Borui has not only independent rivals but also many joint venture rivals in the price range of 654.38+04.68-65.438+083.8 million yuan. So is Geely Borui at this price really worth buying?
First of all, from the appearance point of view, Geely Borui's design skill is still at a good level among its own brands. The simple design style adds many sports elements, such as compact tail structure and double waistline design, which takes care of a wide range of consumers.
The interior design is also remarkable. The embracing design and a large number of bright decorative panels make the overall atmosphere feel good, while the 12.3-inch full LCD dashboard and central control LCD screen constitute a good sense of technology, which has great advantages at least in the same price model. The leather steering wheel and the integral plastic lining material above the center console raise the texture of the interior of the carriage to a higher level.
Therefore, the design and materials of the new Borui are still worthy of recognition, and the level remains at a good level in the same price model. So if we start with hardware, what is its performance?
The current Borui is based on Geely R&; A CMA architecture designed by Center D was developed, and this CMA architecture was jointly developed by Geely and Volvo. Both electrification and safety have strong Volvo genes. I have to admit that Geely Borui is riding this east wind, and the starting point has been much higher than that of independent models at the same price.
Geely Borui, rooted in CMA architecture, not only has traditional fuel models, but also has a hybrid version of Borui GE models, further enriching the scale of its own consumer groups. CMA platform inherits the safety module technology of SPA platform, and also has a good passive safety strategy, rich microprocessors and sensors that can be iteratively updated, which provides great expansion potential for vehicle safety.
Therefore, Geely Borui also has good internal hard power. Such a car with a sense of design and a hard core inside must be "bought in buy buy". What else do you want to introduce buy buy Jun? It should be noted that although Borui has surpassed Volvo in technology and design, it has great advantages in self-driving cars of the same level. However, the problem lies in its pricing. You know, the price range of 14.8- 179800 yuan is not only higher than the pricing of independent models at the same level, but this pricing has even coincided with some joint venture medium-sized cars.
Take Toyota's Camry for example. The cheapest official guide price of 2.0E Elite Edition is 179800 yuan. Camry's production platform is Toyota's latest TNGA architecture, which is as electrified and safe as CMA architecture jointly developed by Geely and Volvo. So, how do consumers choose between two identical price points?
There is no doubt that Toyota has a huge advantage in maintaining its value and brand awareness, and Camry is obviously more suitable for consumers who consider this factor. However, if configuration and power are considered, Geely Borui with 1.5T and 1.8T engines has more advantages in power. So, if you buy Geely Borui, which model do you recommend most?
This time, the top version of the 1.8T model described in the above picture is recommended. Although the guide price is 15 18000, and Geely Borui has been on the market for less than a month, now all models of Geely Borui have good cash preferential policies. Take Guangzhou, where buy buy Jun is located, as an example. Now you can enjoy a preferential policy of about 25,000 yuan when buying Geely Borui models. That is to say, at present, the guide price of 1.8T pilot vehicle 15 18000 yuan only needs the bare car price of 126800 yuan, and the landing price can be controlled within 15000 yuan.
Although the new Geely Borui mainly optimizes and adjusts the appearance and configuration, it is these details that further enhance the competitiveness of the whole vehicle. As one of the few medium-sized cars in its own brand, the name Borui still has a high reputation among many consumers. However, its guiding price is set at a bit high, which is tens of thousands of yuan higher than that of independent models with similar power at the same level, so that its price range even coincides with some joint venture models with strong power, which will undoubtedly stop many consumers. Although Borui has adopted a strong cash preferential policy for sales now, there are certainly many consumers who will not go to the store to understand. This pricing strategy may be the biggest drawback of Geely Borui. I hope Geely's sales department can clearly realize this and carefully consider the pricing of future models.
Million car purchase subsidy