Faculty: Exquisite Business School
Educational system: 4 years
Degree awarded: Bachelor of Management
Occupational characteristics
E-commerce represents the development direction of the future economy. It can not only realize the modernization of enterprise management and reduce the cost of enterprise management, but also promote the cooperation between enterprises and realize the modern management concept, which marks the deep-seated reform of enterprise management and operation, greatly improves the competitive position of China enterprises in the world economic market, and has far-reaching significance for China to deeply participate in global economic integration. This major is especially suitable for the urgent needs of socialist modernization. It trains outstanding talents who not only have the theoretical basis of modern management and business, the knowledge and application ability of electronic information technology, but also have the innovative spirit and practical ability, and can solve the planning, development, management and related management problems of e-commerce systems by enterprises, governments and related organizations.
Training objectives
This major trains compound talents who have good literacy in the field of e-commerce, master the basic skills and methods of natural science, computer and information technology, and the basic principles of humanities and social sciences and modern management science, and can combine information technology with enterprise management.
core curriculum
Principles of management, principles of economics, accounting foundation, introduction to e-commerce, network marketing, supply chain and logistics management, organization and operation of e-commerce, ERP of enterprise resource planning, planning and design of business websites, business intelligence, etc.
Career prospects
After graduation, students can go to information technology companies and high-tech enterprises, business departments, logistics and trade enterprises, intermediaries, financial institutions and other units, government agencies, schools to engage in e-commerce system planning, development, management, scientific research, teaching and other related work.