1. According to public information, "Masked Brothers and Sisters" is not a music group, but a very famous shop on Taobao, which is run by two masked young people and mainly deals in women's wear, men's wear, shoes and bag accessories and other commodities. They have attracted much attention for their mysterious images and high-quality goods. In order to keep their mystery and improve the quality and uniqueness of goods, they choose to cover their faces.
2. A masked brother and sister composed of Yang Yang and Andy participated in the program "Masked singers can guess". They choose to cover their faces, probably in order to concentrate on singing on the stage and not be disturbed by the audience's attention. At the same time, their voices and stage performances are also part of their identity. Through their voices and stage performances, the audience can better understand their musical talents.
In either case, the reason of masking is to strengthen one's personality and characteristics and keep the curiosity and interest of the audience.