How to effectively publish personal notes in the operation of Xiaohongshu

As an amateur marketing number, if you want to publish high-quality marketing notes safely and efficiently, the premise is to raise the number well. I wrote an article about improving numbers before. If you do a good job in the number-raising stage, you can publish marketing notes. First of all, we still have to sort out the underlying logic. Notes carry two important tasks: one is drainage, and the other is content marketing. 1. Topic (The main task of the topic is drainage) What is the purpose of our notes? Yes, I just hope it becomes an "explosive note". How to write "explosive notes" is very important! ! ! I have studied thousands of titles with more than 800 praises, and summed up the rule of the title of an explosive note, that is, the element structure in the title is: "crowd positioning+domain keywords+numbers+title party vocabulary+facial words". Of course, these elements do not have to appear, but two must be "crowd positioning+domain keywords". The number of words should be controlled within 18, because the note title can display two lines at most. On a large-screen mobile phone, one line can display 10, that is, two lines are 20 words, leaving two empty words will not be too full, which is in line with people's reading habits. When determining the title, add some words of the title party appropriately, such as "necessary" and "super easy to use", and the pro-test effect is very good. However, an excellent note title does not necessarily have the vocabulary of the title party, it is the key to express important information. Second, the content. (The principles are originality, authenticity, regularity and marketability. ) In the content of the little red book notes, we should focus on the following points: (1) word number and duration. The word limit of Little Red Book notes is 1000 Chinese characters. If it is a small video, it should be within 60 seconds. It is recommended that the number of words be 300-800, and the length of small video should not exceed the limit. (2) Precautions. The slogan of Little Red Book is "Mark My Life". Since it is life, the language should not be too official, and pay more attention to colloquialism. Write as you say. (3) expressive ability. Look at those excellent notes, and each note will use some words to distinguish paragraphs. So when writing notes, you can also find some emoji you like to distinguish paragraphs, but a note should not be too messy, otherwise it will also affect the reading experience. (4) originality. Copywriting must not be copied, which is severely cracked down by Xiaohongshu. The consequence of handling is illegal handling. The most important content of the little red book notes is actually pictures. If you want to rank titles, words and pictures, pictures far exceed titles, especially cover pictures. (5) The title should highlight the main content. If the avatar can't keep the customer, this kind of notes that took a lot of time to create is equivalent to waste, so you must think carefully when choosing the avatar. Also, we can add a title to the picture and add some corresponding keywords to achieve the effect of lifting the right and draining. (6) Choose a picture and try to shoot it yourself. Still the same question, "Mark My Life", of course, is the best shot by myself. (7) It is best to put a sticker on the picture. Little Red Book has its own sticker function, which can be decorated with some decorations, and the effect is better. (8) Try to have more than 7 pictures. The number of pictures in Little Red Book is limited to 9. If you can't do 9, try to do more than 7. (9) All the above operations must not be forgotten. Plus your marketing purpose, whether it's powder absorption or transformation. Leave a customer with a purchase or V entrance. I will write another article about how to make your marketing natural when I have time. At the bottom of the note, there is a label option. Try to choose labels similar to your own notes. If it's not in the recommendation, search for keywords yourself. (2) About the location. There is another place to choose from under the label. Try to choose it and recommend the first one, because Little Red Book has a weight and geographical position for the notes in the selected place. (3) Don't forget @ official account. This should be put in the content. Xiaohongshu has many official accounts, such as Uncle Xiaohongshu, Xiaohongshu Growth Assistant, Life Department, Daily Department, Housekeeper and so on. You can add more official accounts under the content, and try to choose accounts similar to your own field. For example, if you are in the field of decoration, it will be more convenient for Aite's decoration department and housekeeper to take notes. (4) Update frequency. If you can write one note a day, write as many as possible. If you can't, do it at least twice a week. The government will actively consider it. After reading so much, do you find that the little red book notes are very similar to the personal circle of friends we usually send? No, the little red book notes are just a circle of friends, just recording their daily life on the platform of little red book. The earliest time was to send daily messages to stars. So, if you are going to start being friends from the media, I recommend you to consider the little red book, because it is really suitable for Xiaobai, and it only needs a little spare time and energy without any cost. As long as you can persist, you will certainly receive unexpected gains.