Analysis on Marketing Environment of Metersbonwe Bang Wei Bang Wei

Metersbonwe Bang Wei Bang Wei Group Co., Ltd. was established in 1995, which mainly develops, produces and sells Metersbonwe Bang Wei brand leisure series clothing. On the basis of adhering to the "virtual operation" business model, the Group started the quality management project in an all-round way to improve the management quality from the whole process of brand image, product design and production procurement, logistics, market expansion, sales service and information management. In brand image promotion, the company uses brand image spokespersons, creative brand promotion public relations activities and all-round brand image advertisements, combined with the strategy of opening large-scale brand image stores, to rapidly enhance brand awareness and reputation. In product design and research, a team of designers with international standards has been established and trained, and long-term cooperation has been carried out with famous designers from France, Italy and Hong Kong, and more than 3,000 new styles of clothing have been designed every year. In production and procurement, we should break through the traditional mode, fully integrate and utilize social resources and domestic idle production capacity, and take the road of socialized large-scale production and specialized division of labor and cooperation. In operation, the brand effect is used to attract franchisees to join, expand the chain monopoly network, implement various services and management including logistics and distribution, information consultation, staff training, etc. for specialty stores, share risks with franchisees, implement loyal customer service projects, and continuously improve service quality. In management, e-commerce information networking has been realized, and an "information expressway" for networking computer terminals in management, production and sales has been established, realizing internal resource sharing and networked management. On June 65438+February 10, 2005, the Shanghai headquarters of the group officially opened, marking the second stage of the group's entrepreneurship. The Group has been ranked among the top 100 garment enterprises in China for six consecutive years, and has been rated as "Top 500 Private Enterprises in Scale" by the National Federation of Industry and Commerce for three consecutive years. "Metersbonwe Bang Wei" trademark was recognized as a well-known trademark in China, and Group President Zhou was named the best business leader in China in 2006 and CEO of the year in the eyes of the audience. Facing the future, the Group will seize the opportunity, speed up its development, strive to achieve the strategic goal of "10 billion enterprises, a century-old brand" and the vision of "young and energetic leading brands, fashionable products and popular prices", and strive to make "Mi Bang Wei" a well-known brand in the world clothing industry. The group took the lead in adopting the "virtual management" mode in the domestic clothing industry and took the development road of brand chain management. In 200 1 year, on the basis of "virtual operation" and steady development, the group started the quality management project in an all-round way, and improved the management quality from the whole process of brand image, product design and quality, market expansion, sales service and information management, and the group developed into one of the leading enterprises in China leisure clothing industry. The Group has been ranked among the top 100 garment enterprises in China for six consecutive years, and has been rated as "Top 500 Private Enterprises in Scale" by the National Federation of Industry and Commerce for three consecutive years. In 2004 and 2005, "Mi Bang Wei" was awarded as "China Youth's Favorite Clothing Brand" for two consecutive years. In 2005, the Group ranked among the "Top 500 Manufacturers in China" and won the titles of "2003/2004 China Clothing Brand Annual Marketing Award" and "China Women's Most Satisfied Brand". In 2006, it won the "2004/2005 China Fashion Brand Annual Planning Award" again. Since its establishment, the company has always regarded honest management as the cornerstone of enterprise development, winning the trust of consumers and the praise of the industry. Its unique business philosophy and brand culture connotation have aroused widespread concern in the industry and all walks of life: in brand image promotion, the company uses brand image spokespersons, creative brand promotion public relations activities and all-round brand image advertisements, combined with the strategy of opening large-scale brand image stores, to rapidly enhance brand awareness and reputation; In product design and development, a team of designers with international standards has been established and trained, and long-term cooperation has been carried out with famous designers in France, Italy, Hong Kong and other places, and more than 1000 pieces of new clothing styles have been designed every year; In terms of production and supply, we fully integrated and utilized social resources and domestic idle production capacity, took the road of socialized mass production and specialized division of labor and cooperation, and ordered production for the company from more than 200 manufacturers in Guangdong, Shanghai, Jiangsu and other places, forming a powerful production base with an annual output of more than 20 million pieces (sets) of casual wear. Professional quality inspectors carry out strict quality inspection on each production process and strictly control the quality; In operation, the brand effect is used to attract franchisees to join, expand the chain monopoly network, and implement various services and management including logistics and distribution, information consultation, staff training, etc. in the specialty store, so as to share risks with franchisees, develop together and achieve a win-win situation; Implement loyal customer service projects and continuously improve service quality; In management, e-commerce information networking has been realized, and an "information expressway" for networking computer terminals in management, production and sales has been established, realizing internal resource sharing and networked management. In 2005, the 10th anniversary of the founding of Metersbonwe Bang Wei Bang Wei, the group entered the second stage of entrepreneurship, and began to change from business model innovation to management model innovation, using information platform to integrate social resources, build the upstream and downstream ecological chain of clothing industry, and comprehensively improve the management level. 1998, the group gradually moved its management center and R&D center to Shanghai. On June 5438+February 10, 2005, the group headquarters officially opened. With the help of Shanghai's location advantages and favorable platform as a fashion capital and economic center, we will fully integrate and allocate resources and accelerate the circulation of logistics, information flow and capital flow. Facing the future, Metersbonwe Bang Wei Bang Wei Group will seize the opportunity, accelerate its development, strive to achieve the strategic goal of "10 billion enterprises, a century-old brand", realize the vision of "young and energetic leading brands, fashionable products and popular prices", and strive to build a well-known brand in the world clothing industry. As one of the large leisure clothing brands in China, the listing of Metersbonwe Bang Wei was reported more than a year ago. Although Zhou, the company's president, and Jay Chou both denied this statement at the end of 2005, the rumor that the brand plans to go public for financing has never subsided. In June of this year, another version of the market news said that Metersbonwe Bang Wei planned to list A+H shares, which had entered the review stage.