Chapter 1 Business Plan
I. Overview of the business plan
(A) the concept of business plan
(B) the role of business plans
2. Risk investment analysis
(A) the concept of venture capital
(B) the difference between venture capital and other investments
(C) the source of venture capital
(D) the mechanism of venture capital
(V) Venture Capital and Transformation of Scientific and Technological Achievements
(VI) Example of investment plan format
Three. Risk financing decision
Seek strategic partners
(2) Choose the form of cooperation between the two parties.
(C) the purpose of attracting venture capital
(D) How to choose venture capitalists
(v) Project evaluation of venture capitalists
(VI) Commercial orientation of venture capitalists
(7) Examples of project financing plan
Four. The main framework of the business plan
(A) the main framework of the business plan
(B) the basic types of business plans
(C) the characteristics of the business plan
Verb (abbreviation of verb) Business model design in business plan
(A) the relationship between business model and enterprises
(B) the business model is the focus of the business plan
(c) Examples of business plan covers
Conception and drafting of intransitive verbs business plan
(1) Conception, design and preparation stage
(2) Start the drafting stage
(III) Revision and improvement stage
Seven. Writing skills of business plan
(A) writing skills
(B) Problems that should be paid attention to when writing
Eight. Example of business plan format
(a) Example of a bookshelf framework for a business plan
(b) Examples of business plans
(3) Example of opening plan
chapter two
commercial plan
I. Overview of the business plan
(A) the concept of business plan
(2) Types of business plans
(C) the role of the business plan
Second, the main points of writing a business plan
(1) What are investors interested in?
(B) the composition of the business plan
(C) the writing format of the business plan
(4) Principles to be observed when writing.
Three. Composition of business plan
(1) business plan summary
What should be expressed in the abstract of 1.
2. Matters needing attention in writing abstract
3. Summary format
4. Length of abstract
5. Example of business plan summary
(B) business development of enterprises
1. Basic enterprise information
2. The purpose and objectives of the enterprise
3. The development history and present situation of the enterprise
4. Future business development of the enterprise
5. Conflicts of interest within the company
6. The relationship between enterprises and the public
7. Main partners
(3) Analysis of related industries
1. Industry and enterprises
2. Industry development and economic environment
3. Other factors affecting the development of enterprises
(4) Market background
Length correctly defines the target market
2. Evaluate the market scale and evaluate the market development trend.
3. Highlight market orientation
(v) Markets and competition
1. Contents of market and competition
2. Understand the situation of competitors
3. The position of enterprises in market competition
4. Fully evaluate market competition
5. Future competition
6. The preparation method of marketing and competition plan
7. Market and competition paradigm
(6) Sales and promotion
1. Contents of sales and promotion
2. Product positioning strategy
3. Price positioning strategy
4. Marketing channel strategy
5. Promotion combination strategy
6. Preparation method of sales and promotion plan
7. Examples of marketing and promotion
(7) Products and services
1. Contents of products and services
2. Methods of writing products and services
3. Problems that should be paid attention to when describing products and services
4. Examples of products and services
(8) Enterprise management and product development
1. What should be included in the business operation part?
2. The production part of the enterprise
3. Inventory management
4. Research and development of new products
5. Financial management
6. Write out the main points that should be paid attention to in the business operation part.
(9) Management and organization of enterprises
1. Contents of organizational structure and management
2. The leadership of the enterprise
3. Reward and incentive mechanism
4. Management structure and management style
5. Introduce the organization and management methods.
(10) Long-term development plan and exit plan
1. Enterprise development goals
2. Enterprise development strategy
3. Risk assessment
4. Evacuation plan
(1 1) financial management
1. financing description
2. Financial forecast
3. Establish a good financial management system
4. Assets and liabilities forecast
6. Financial ratio analysis
7. Equivalent analysis of gains and losses
8. Return and exit of venture capital
9. Preparation method of financial plan
10. Example of financial plan
(12) Appendix
1. Strengthen the content of the business plan text with the appendix.
2. The contents of the appendix should follow the guidelines.
3. What is often included in the appendix.
Second, make a long-term business plan.
Chapter III Product Development Plan
I. Overview of product development plan
(A) the concept of new products
(B) New product ideas
(C) the role of new product development
2. The composition of the new product plan
(A) the feasibility analysis of new product development
1. Market feasibility analysis of new products
2. Technical feasibility analysis of new products
3. Economic feasibility analysis of new products
(B) positioning design of new products
1. Selection of product positioning direction and related influencing factors
2. Types and characteristics of product positioning strategy
(3) Naming of new products
1. Design method of brand name
2. Dialectical unity of enterprise name and brand name
(D) Brand translation
1. Translation of foreign brands into China
2. China brand entered foreign Zephyr.
(five) to determine the design and packaging of products.
1. Requirements for product modeling design
2. Basic requirements of packaging design
(VI) New product promotion strategy
1. New product promotion target
2. The goal of new product trading promotion
3. Consumer promotion types of new products
4. Types of new product trading promotion
(VII) New product marketing channel strategy
1. Characteristics of new product marketing channel decision
2. Some general principles about new product marketing channels?
3. Services provided by members of new product marketing channels
4. The relationship between new product marketing and enterprise goals
5. Network marketing in new product marketing channels
(eight) determine the way of advertising
1. Determine the advertising target.
2. Decide on the advertising budget
3. Selection of advertising media
(9) Risks of new products
1. raw material risk
2. Regulatory risks
3. Risks of new technology application
4. Cultural adaptation risk
5. Risk of capital investment
6. Price accepts risk
7. Market accepts risks
8. Competitors resist risks
(x) Pricing of new products
1. Key links of enterprise price strategy
2. Key factors for successful market entry
3. Determine the price target first
4. Specific pricing targets for new products
5. New product pricing method
(eleven) the format of the new product development plan
1. Internal considerations
2. External factors
3. Example of product development plan
Chapter IV Project Plan
I. Overview of project planning documents
(A) the project and its characteristics
(B) project management and its characteristics
Two. Composition of project planning documents
(A) project concept and project cycle theory
1. Project startup period
2. Project planning period
3. Project implementation period
4. Project end period
(2) Project initiation and evaluation
1. Project startup
2. Prepare and submit a demand proposal
3. Project proposal
4. Feasibility study and evaluation of the project
5. Bidding of the project
6. Project initiation procedure
7. Outline for the preparation of the feasibility study report of the project
(iii) Project selection and planning
1. Main contents of project selection
2. The main contents of the project plan
3. Preparation for project formulation
4. Project investigation and preliminary design
5. Project design
6. Analysis of the expected effect of the project
7. Preparation of project documents
8. General method of project planning
9. Project planning procedures
10. Staffing
1 1. Skill configuration
(d) project risks
1. Project scope change
2. Project baseline change
3. Market economy and investment risk
4. Risk aversion and risk reward
5. Contents and tasks of risk planning
6. Risk avoidance strategy
7. Risk management plan
8. Risk control
(v) Project audit
1. Task of project audit
2. Project prequalification
3. Audit during project construction
4. Project completion audit
Part III Mature Business Plan
Chapter V Business Plan
I. Overview of the business plan
(A) the concept of business plan
(b) the purpose of the business plan
(3) Types of business plans
Two. Examples of business plan management
(a) the company's annual business plan
(2) the plan
(3) production plan
(4) Sales plan
(5) Plan for increasing production and saving
(6) Technical transformation plan
(seven) the annual business plan of each department of the company.
(8) Provisions on the formulation and management of business plans
(9) Rules for formulating business plans
(X) Long-term planning procedures
(eleven) long-term planning and implementation points
(12) Key points of making medium-term business plan
(thirteen) the provisions of the annual business plan
Chapter VI Marketing Plan
I. Overview of Marketing Plan
(A) the difference between marketing plan and marketing planning
(B) the basic requirements for the preparation of marketing plans
(C) the specific steps to develop marketing plans
(four) the specific content of the marketing plan
2. Example of marketing plan
(A) the company's marketing plan
(2) annual marketing plan
(3) Annual sales plan
Chapter VII Market Research Book
I. Overview of Market Research Book
(A) the concept of market research book
(B) the necessity of writing a market research report
(C) the characteristics of writing market research reports
(4) Requirements for writing market research report
(five) the format of the market research report
(six) the contents and steps of the market research report
(seven) the writing form and skills of market research report.
(eight) the language of the market research report.
Two. Design and Example of Market Questionnaire
(A) the expert interview outline
(2) Dealer questionnaire
(3) Market prospect questionnaire
Chapter VIII Business Promotion Plan
I. Overview of Business Promotion Plan
(A) to develop the overall promotion plan
(2) Business promotion budget table
(3) the format of the business promotion plan
2. Examples of business promotion plans
(A) Procter & Gamble Company Promotion Planning
(B) Shuanghui Promotion Planning
(3) Bosideng promotion planning
(4) planning of publicity and consultation activities
Chapter 9 Network Marketing Plan
I. Overview of Network Marketing Plan
(A) the development of network marketing plan
(B) the factors that should be considered in formulating the network marketing plan
2. Example of online marketing plan
Network marketing plan of worsted company