Looking at the matching degree of fans, the number of active fans and iron powder in the last 7 days is one of the references to judge the stickiness of fans. Analyzing the stickiness of fans is more valuable than blindly pursuing the number of fans. The gender and age distribution of fans can judge the purchasing power of fans. Generally speaking, the purchasing power of women is relatively strong, while the purchasing power of fans below 18 is weak, and the goods with high customer price are not easy to convert.
Hot news cloud can judge fans' recognition of bloggers and the products they bring. For example, fans often comment on positive words such as "good-looking", "like", "want" and "planting grass", and even take the initiative to ask for "links", which reflects the recognition of the product to some extent, and the initial judgment will have a good conversion rate.
If the proportion of fans with big bloggers is high, the KOL communication participation rate is high or you can participate in comment interaction, and the delivery effect is better. Usually, if there are small V bloggers with similar purposes among the fans of large and medium V bloggers, you can also choose the form of KOL+ small V fan bloggers to enhance the delivery effect.
Weibo marketing
Weibo promotion takes Weibo as the promotion platform, and every listener (fan) is a potential marketing target. Every enterprise uses the updated Weibo to spread the information of enterprises and products to netizens, thus establishing a good corporate image and product image.
The updated content can be communicated with you every day, or there are topics you are interested in, so as to achieve the purpose of marketing. This way is the new marketing in Weibo.
Enterprises can interact with customers at different stages of consumption and gradually establish emotional relationships. In the stage of consumer cognition, we can actively discover the needs of potential customers and help consumers understand the basic functions of brands and products.
In the stage of consumers' purchase, customers' inquiries can be answered in a targeted manner to promote the achievement of purchase decisions; In the stage of consumer use, customers have a better experience through intimate interaction; Finally, it is very important to listen to customers' comments on products and experiences, give them attention and rewards, and encourage customers to recommend them to friends around them with more motivation.