Extreme Rabbit continues to lay out its global operation network, and Extreme Rabbit International has announced the docking of Amazon back-end operator services, and the globalization process of Extreme Rabbit is accelerating. Extremely rabbit's international business covers Asia, Europe, Africa, America and other regions around the world, and extremely rabbit continues to lay out its global operation network.
Extreme Rabbit continues to lay out its global operation network 1 Recently, Extreme Rabbit International announced that it has officially docked with Amazon platform to undertake logistics services. The planned sites include the United Arab Emirates, Mexico, the United States, Canada, Britain, Germany, France, Italy and Spain.
This is another big move after Polar Rabbit entered the Middle East, North Africa and Mexico to build a network, and the global plan of Cargo Connect has run on the fast track. At present, Polar Rabbit's global operation network has covered 1 1 countries, serving more than 2 billion people worldwide.
Previously, Polar Rabbit International also launched a small packaging line in UAE. The special line runs seven times a week, with direct high-frequency flights; Limit guarantee, appropriate investment in 4-6 days; Terminal j&T delivery, track list in the end; Support cash on delivery, reconciliation once a week, covering the whole UAE.
At present, polar rabbit's international business includes e-commerce parcel, traditional freight, FBA service, container transportation service, domestic and foreign warehousing and so on. Covering Asia, Europe, Africa, America and other parts of the world, it supports various modes of transportation by air, sea and land.
In addition to the above services, Amazon said that the advantages of FBA logistics used by professional sellers on the platform are not only convenience, but also price. Recently, in order to help sellers save costs and improve efficiency, Amazon launched a preferential activity with a maximum subsidy of $50,000, which is applicable to new Amazon sellers who stayed on March 1 2022, and the first ASIN that can be purchased on or after June 1 2022. Applicable locations are the United States, Britain, Germany, France, Italy, Spain and Japan.
Because of its unique online sales model and low price, Amazon once became the "largest comprehensive online retailer" in the world, and its market value exceeded $260 billion in 20 15, beating Wal-Mart to sit on the throne of global retail industry. After entering China, facing the fierce competition in the e-commerce market, Amazon closed its local e-commerce business in China on 20 19.
Only two years after entering China, Polar Rabbit achieved cornering overtaking by relying on Pinduoduo, and gained a place in the domestic express delivery market. I wonder if it can catch a ride with Amazon this time and accelerate the overseas layout process.
Extreme rabbit continues to lay out its global operation network, and the globalization process of extreme rabbit is accelerating.
On March 9, Extreme Rabbit International announced that it is docking Amazon's back-office operator services and plans to open sites in the United Arab Emirates, Mexico, the United States, Canada, Britain, Germany, France, Italy and Spain.
This is another big move after Polar Rabbit entered the Middle East, North Africa and Mexico to build a network, and the global plan of Cargo Connect has run on the fast track.
At present, polar rabbit's international business includes e-commerce parcel, traditional freight, FBA service, container transportation service, domestic and foreign warehousing and so on. Covering Asia, Europe, Africa, America and other parts of the world, it supports various modes of transportation by air, sea and land.
FBA logistics on Amazon is not only convenient, but also cheap.
It is reported that in order to help sellers save costs and improve efficiency, Amazon has also launched a preferential activity with a maximum subsidy of 50,000 US dollars. Applicable to new sellers who have settled in Amazon since March 1, and the first ASIN available for purchase on or after June 1, 2022. Applicable locations are the United States, Britain, Germany, France, Italy, Spain and Japan.
After the first available ASIN goes online, the professional seller will complete the Amazon brand registration within 6 months, and will enjoy a 5% refund of the first year or the first $654.38+$00,000 brand merchandise turnover, with a maximum of $50,000, directly deducting the sales commission for next month.
Eligible sellers will also automatically join the FBA new product warehousing preferential plan, with a discount of $200 for Amazon review management tools and $ 100 for Amazon brand protection tools.
Previously, in China, Polar Rabbit achieved a sudden emergence of overtaking in corners by relying on Pinduoduo, and gained a place in the domestic express delivery market. I wonder if it can hitch a ride with Amazon overseas this time.
Polar Rabbit continues to lay out its global operation network 3. Looking back suddenly, polar rabbit has left his former opponent far behind, but running fast is not necessarily a good thing.
The polar rabbit went to Amazon?
The black rabbit, which caused a storm in the domestic express delivery market, is now the largest e-commerce company in North America.
On March 9, according to the official subscription number of Extreme Rabbit International, it was announced that Extreme Rabbit International was docking Amazon back-end operator services.
At present, the planned sites are United Arab Emirates, Mexico, the United States, Canada, Britain, Germany, France, Italy, Spain and many other countries.
According to the official introduction, at present, polar rabbit's international business has included e-commerce parcels, traditional freight, FBA services, container transportation services, domestic and foreign warehousing and so on. Covering Asia, Europe, Africa, America and other parts of the world, it supports various modes of transportation by air, sea and land.
As soon as the news came out, the express delivery industry was shocked because rabbits were too fast.
On the 24th of last month, Polar Rabbit just announced that it had officially entered the Latin American market and operated in Mexico. At present, polar rabbit has established 12 transshipment center and 26 distribution points in Mexico, and the distribution network basically covers the core areas of all 32 States in Mexico. At the same time, the Mexican version of the Extreme Rabbit Express APP will also be launched.
Last month, at 65438 on17/0 this year, Polar Rabbit officially started to operate express delivery in UAE and Saudi Arabia, and has now established its own national distribution network and localized warehousing system.
According to the official introduction, the polar rabbit began to be laid out in the Middle East in April last year, and it took eight months for inspection, site selection and trial operation.
Today, polar rabbits have only entered the China market for two years. At present, Extreme Rabbit official website shows that the express network of Extreme Rabbit Express has covered China, Indonesia, Vietnam, Malaysia, Thailand, the Philippines, Cambodia, Singapore, the United Arab Emirates, Saudi Arabia and other countries 10, serving more than 2 billion people worldwide.
And in the China market, with the acquisition of Baishi's domestic express delivery business, the current market share of Polar Rabbit has steadily exceeded 65,438+06%, successfully entering the express delivery giant camp.
Looking back on the rapid expansion of Polar Rabbit in the domestic market, it is inseparable from the rise of Pinduoduo. Pinduoduo has brought a large number of e-commerce express mails to Polar Rabbit, which has helped Polar Rabbit to achieve extreme speed from the demand side.
This time, in the overseas express delivery market, Extreme Rabbit International has caught up with the e-commerce giant Amazon, which has brought a solid demand for dispatching parts for the expansion of overseas business.
Polar Rabbit's global dream may be far more than that, and it is not impossible to grow into UPS in China.
Why is the extremely bookish rabbit so fast?
Every time I see the polar rabbit capture a new market, there will be a voice in my heart. Why do polar rabbits develop so fast, and how can other express delivery be so fast?
Based on all kinds of information and analysis, I finally found that the development route of polar rabbit is inevitable and it is difficult to replicate it again.
Looking at the basic dish, founder and Indonesian market of Extreme Rabbit, these two points can explain almost all actions of Extreme Rabbit.
The former boss of founder Li Jie is Duan Yongping. Before founding Polar Rabbit, Li Jie was the founder and former CEO of OPPO Indonesia.
According to previous media reports, on 20 13, on the third day after Li Jie got his passport, he went straight to the streets of Indonesia with an interpreter. At this time, he can't speak English or Indonesian. This vigorous and enterprising spirit in the bones has laid the groundwork for the ultimate speed of rabbits.
Li Jie was not reckless, but after two years of field research, he deeply understood the needs of the local people and the special environment. In the end, Li Jie helped OPPO win 20% market share in Indonesia.
In this process, he deeply understood the local complex market environment and local customs in Indonesia, identified the localization needs, and showed the founding team's in-depth understanding and adaptability to different market environments.
In this way, the early polar rabbit, with its previous market exploration experience and efficient domestic distribution model, perfectly adapted to the complex distribution environment of several island countries in Southeast Asia, and the polar rabbit team also established an efficient and fast distribution model, successfully laying a world in the Indonesian market.
From the development of polar rabbit in Indonesia, we can find two main points: one is that the founder dares to take risks and struggle, and the other is that the team has a deep understanding of the local market in Indonesia and actively adapts.
And these two points, in the rapid expansion of the rabbit, can only be regarded as the subjective initiative of "harmony between people." Fortunately, polar rabbits have also caught up with the advantages of weather and geographical location.
When Extreme Rabbit was founded in Indonesia, it just happened to catch up with the tide of e-commerce advocated by the Indonesian President on 20 16. A large number of domestic e-commerce giants flooded into the Indonesian market, such as JD.COM Indonesia Station, Shopee controlled by Tencent, Tokopedia invested by Ali, etc., which brought clear demand for the expansion of Extreme Rabbit.
In March 2020, Polar Rabbit entered the domestic market, just in time for the rise of Pinduoduo, which is dominated by e-commerce. With the founding team's familiarity with the domestic market and the sinking trend of the domestic e-commerce market, Extreme Rabbit has once again achieved rapid development. 10 reached the level of 20 million daily orders.
The demand for express mail brought by these two e-commerce tides has undoubtedly brought help to the rabbit, and the timing is just right.
Southeast Asia, the Middle East and Latin America, where the polar rabbits marched, are all regarded as e-commerce depressions by the industry and are virgin land that has not been fully developed.
On the whole, the rapid development of polar rabbit was doomed as early as the rise of its Indonesian market. The combination of positive and efficient style, profound insight into the local market environment, complex and efficient express delivery mechanism, and accurate grasp of development opportunities has created the extremely fast speed of the rabbit.
Now, it is not too much for us to say that we have the right time, the right place and the right people.
Therefore, the expansion of the polar rabbit is inevitable and it is difficult to replicate. After all, it is difficult for domestic express delivery companies to find such' excellent opportunities' as Southeast Asia in 20 16 and Pinduoduo in 2020.
This time, catching up with Amazon in overseas markets will help Rabbit Express go global.
Extreme rabbit, please slow down.
As the saying goes, "if you take too big a step, you will easily get an egg." This sentence is equally effective for rabbits. Running so fast naturally leaves a lot of clutter.
In fact, in addition to the above comprehensive factors, there is also a key factor, that is, the support of capital, rabbits with more money may also run fast.
At the end of last year, Hurun Research Institute, together with Guangzhou Municipal Bureau of Commerce and Guangzhou High-tech Zone, released the unicorn list of 202 1. In the logistics industry, there is a rookie network, J &；; T Express (Extreme Rabbit Express), Didi Freight, Cargo Lala and other companies were shortlisted. Among them, the global ranking of Extreme Rabbit Express is 16, with a valuation of about13 billion.
In 20021year, polar rabbit raised $4.55 billion, or about RMB 29 billion. At that time, the polar rabbit had got a valuation of about $20 billion in the capital market.
It is with strong capital support that Extreme Rabbit Express is more emboldened to expand rapidly and annex on a large scale. But chaos is gradually forming.
In the past year, in order to seize the market quickly, polar rabbits subsidized prices on a large scale in exchange for quantity. The shocking "National Eight Hairs" incident occurred in its expansion period, and the price war caused by it helped rabbits quickly reach the threshold of 20 million yuan, but it was really a heavy blow to the whole industry.
In April last year, the polar rabbit was punished by the regulatory authorities and the price war was stopped. However, in the past year, the income level of domestic courier companies has been slowly improving, but the income of courier brother has not been significantly improved.
The resulting deterioration of the quality of express delivery service may take a longer time to raise prices and play games before it can be slowly improved. The low price trap of express delivery is the first mess left by the polar rabbit.
In addition, how to organically integrate the resources of different express outlets is the second difficult problem to be solved urgently.
Counting down, from 2065438 to the second half of 2009, Long Bang Express was acquired, and in September last year, Extreme Rabbit affiliated company Huisen Global acquired the equity of Yimidi, and then went to Extreme Rabbit to acquire the domestic express business of Best Express.
Extremely rabbit needs to integrate its own express outlets, the excellent express delivery under the one-meter tick, and the newly acquired Baishi business.
The data shows that there are more than 70 distribution centers and more than 6,000 business outlets in China. Best has 95 transshipment centers and more than 2 1000 business outlets. How to organically integrate these 165 transshipment centers and more than 27,000 outlets is a big problem.
According to the National Business Daily, Xi 'an, Shanghai, Chengdu, Heilongjiang and other places have become the hardest hit areas for the delay of Extreme Rabbit/Best Express.
Coincidentally, the Postal Administration of Henan Province also announced at the end of February that due to major business adjustments in the express delivery business of Extreme Rabbit and Best Express, the terminal outlets of Best Express in some areas experienced service anomalies such as delay in delivery and untimely delivery. Please pay attention in time and use the delivery service selectively.
According to the acquisition plan previously disclosed by Extreme Rabbit, the transaction between Extreme Rabbit and Best is expected to be completed in the first quarter of this year. However, the deadline is less than one month, and whether the network integration plan can be implemented as scheduled has become an urgent problem to be solved.
It can be said that in the ever-changing logistics battlefield, the speed of the polar rabbit is extremely amazing, but the shortcomings left in the expansion process must also be solved in time. Looking back on previous M&A cases in express delivery industry, network integration has always been a difficult problem.
After swallowing the best express delivery business, the most important thing for Extreme Rabbit is to stop and clean up the roots left by domestic business, but the ambitious Extreme Rabbit has not been able to completely solve this problem and rush to the global market.
At present, the domestic express delivery market has also entered a big reshuffle pattern, and the poor competitive strength is easily swallowed up. For example, Debon recently acquired Debon Express and Dada Group.
Speed Rabbit, which runs very fast, seems to have jumped out of the encirclement of domestic express delivery, but if it fails to form its own moat, even if it makes up for the shortcomings, its domestic business is likely to be swallowed up, just like Baishi, which was originally acquired by Speed Rabbit.
This time, I hope polar rabbit can slow down a little.