I believe this problem is also concerned by many website operators or friends who are interested in 1 website operation. Here, I will briefly introduce some profit-making methods I have learned, hoping to give you some inspiration and help.
The profit model of the website 1: the personal trading platform service (C2C) model of the website.
The representative website of this way is Yi Bei (Electronic Bay), and its 1 trading mode is mainly in the form of personal auction. Among the website companies listed on NASDAQ, (as far as I know) is the one with the highest market value (about 5 1 billion dollars), slightly higher than Google (about 50 billion dollars) and Yahoo (about 48 billion dollars), which is enough to prove this kind of online personal transaction.
On the other hand, I heard that a friend went to the United States to study, and after he arrived, he bought many articles and books he needed from the website. When I left the United States, I bought these supplies and books through the website, which proves that this business model has been accepted by the public.
In China, there are about three large C2C websites, Yi Bei (now acquired by Yi Bei), Taobao (owned by Alibaba) and eBay (cooperated by Yahoo and Sina). This kind of website has a large audience, it is difficult to establish word of mouth, and the promotion and operation cost is very high. It is recommended to adopt this model, which requires caution, unless there are sufficient advantages and sufficient funds in a certain professional field.
The second profitable way of website: online advertising.
Online advertising is a common way for websites to make profits, with various forms, ranging from Banner and LOGO advertisements to Flash multimedia animations and online movies. From the perspective of charging methods, charging by click is more popular. Google, Baidu and other search engine websites mainly use this advertising method. Last year, Google earned $365,438+billion (the previous year was 65,438+).
Advertising revenue can also be realized on your website. As long as you have more browsing groups (preferably some kind of professional browsing groups), you have the conditions for charging website advertisements. Of course, you can also earn a certain profit as an advertising partner of a large website.
In addition, the concept of "narrow advertising" is popular now, which is aimed at more professional browsing groups rather than general traffic, so that its effective user ratio will be greatly improved.
Website profit model 3: mobile operation services such as SMS ringtones.
In recent years, Internet SMS ringtone download not only brings more thoughtful service and more wonderful ringtone MMS to mobile phone users, but also provides a very good profit model for major websites. Once, the business income of SMS ringtone accounted for about 40% of the total income of the three major domestic portals, which shows its importance. In recent years, the number of domestic SMS ringtone service providers (telecom value-added service SP) has reached 1 to 5000, and the professional SMS ringtone website "Pocket Smart" was listed on NASDAQ last year.
Website Profit Model 4: Online Retail (B2C Model)
When it comes to online retailing, you may think of Amazon at first sight. Yes, Amazon should be said to be the largest online retail store in the world, with sales exceeding $6.9 billion last year. There are also many B2C retail websites in China, such as Dangdang and Qiyou, and each major website basically has its own online mall.
In China, there are still some bottlenecks in the way of online retailing, such as the trust of capital flow and the underdeveloped factors of logistics. Therefore, many online retailing in China are in the information flow stage, and the specific realization is often "online matchmaking and offline trading".
In the specific situation of China, the flower website found a very feasible operation mode, that is, the Internet website cooperated with flower shops around the country to graft, which successfully solved the problem of logistics localization. Moreover, flower websites and flower shops all over the country have formed a relatively mature and standardized internal settlement mechanism, providing users with a better 1 off-site flower delivery platform, and even some websites have launched a global flower delivery service.
The profit model 5 of the website: special information charge
If you surf the Internet frequently, you will often encounter some websites that must be registered users to read, and some even must be paid users. This is the type of website special information charging service.
For example, chemical websites have a lot of information that non-users can't see, which is related to the characteristics of the chemical industry. Its rich products, frequent price changes and strong financial strength of enterprises have laid the foundation for many chemical enterprises to pay for reading some market-related information or historical materials.
In addition, there are some talent websites, e-books, dating websites, online movies and many other key information, just to charge users.
The profit model of the website 6: B2B trading platform
If you surf the Internet frequently, you will often encounter some websites that must be registered users to read, and some even must be paid users. This is the type of website special information charging service.
For example, chemical websites have a lot of information that non-users can't see, which is related to the characteristics of the chemical industry. Its rich products, frequent price changes and strong financial strength of enterprises have laid the foundation for many chemical enterprises to pay for reading some market-related information or historical materials.
In addition, there are some talent websites, e-books, dating websites, online movies and many other key information, just to charge users.
The profit model of the website 6: B2B trading platform
This is also a common way of website service. Gu Mingsi 1 Meaning B2B(BusinesstoBusiness) is a business-to-business transaction. The representative website of this model is Alibaba. Because its group is locked among merchants, although the group scope is not large, merchants will have better 1 payment ability and greater trading ability. Perhaps for merchants, the income of a transaction will far exceed the pay.
In recent years, many domestic industries have also launched many B2B vertical websites with high professionalism and relatively low fees, and the prospects should be optimistic.
The profit model of the website 7: software download
Software download can be said to be a part of online retail, but the products it sells are software, which can be downloaded directly on the internet without logistics and transportation.
At present, domestic software downloads are mostly free, and many software companies provide online upgrade services by taking advantage of the Internet, which is also a good way to promote interaction with users.
Due to the different consumption ability and habits, the software downloads of 1 case in English websites are paid software, even * * *, which provides a good sales platform for many practical small software. Among the people I have contacted, there are some who specialize in designing English application software, 1 is sold through the internet. It is said that business is not bad.
The profit model of the website 8: Internet access service.
The development of the Internet is inseparable from Internet services, such as enterprise website construction, domain name registration, server virtual host rental service, website promotion service (search engine optimization), website operation consulting service, etc. As the Internet has become an important part of the economic system and life, a large number of Internet service providers will be needed.
The profit model of the website 9: online games
When it comes to online games, you will immediately think of grand legends, and of course Netease's westward journey and so on. I don't like playing games very much, but I still value the market brought by games. Shanda established the online game kingdom, and became the one with the highest market value of domestic and overseas listed website companies, 1, which shows the huge online game market.
There are many ways to make a profit: as long as you can think of it, users need it.
There are many ways to provide services on the Internet. As long as you can think of anything users need, it may become a part of valuable services and a source of profit for the website.