At the China Smart Tourism Integration Solution Conference, Mr. Liang Guangyu, a special expert of the National Smart Tourism Service Center and a senior expert of Beijing Ding Feng Meijing Technology Co., Ltd., delivered an important speech on "China Smart Tourism City Integration Solution". This paper analyzes the necessity of building a smart tourism city, and lists the innovative modes to solve the difficult problems of smart tourism operation.
The Source Power of Smart Tourism City Construction
Shaping the Characteristics of China's Smart Tourism-Five Steps.
The overall layout of "Five in One" put forward by the 18th National Congress of the Communist Party of China requires us to establish the concept of respecting nature, adapting to nature and protecting nature, give priority to the construction of ecological civilization, integrate into all aspects and the whole process of economic construction, political construction, cultural construction and social construction, and work hard to build a beautiful China and realize the sustainable development of the Chinese nation. The development of smart tourism should also conform to the national environment and needs, and embark on a road with its own characteristics: driving tourism with wisdom and promoting the construction of economic, political, cultural, social and ecological civilization with tourism.
Digging deeply to convey "beauty"
Tourism is a pleasant industry. While conveying joy, it also brings cultural connotations and historical stories to tourists from all corners of the country. The popularity of smart phones and positioning systems makes the management of tourist cities more environmentally friendly. Building this beautiful city through smart tourism can tap the characteristics of tourism products, improve the quality of tourism services, spread the brand image of tourism, protect the tourism environment and resources, and optimize the pattern of tourism industry. The comprehensiveness of tourism is closely related to the history, culture, humanities, nature, service and experience of the destination, and it is subtly carrying out "beautiful transmission".
Conform to the tide of construction and create a flower of wisdom.
The State Council's Opinions on Accelerating the Development of Tourism puts forward the requirement of "cultivating tourism into a strategic industry of the national economy and a modern service industry that the people are more satisfied with"; Shao Qiwei, director of the National Tourism Administration, pointed out at the 201National Tourism Work Conference that "informatization drives tourism to transform into a modern service industry"; In the same year, Zhenjiang built the "China Smart Tourism Service Center" to serve national tourists; Nanjing, a pilot city of smart tourism, started the construction of "smart tourism"; Seven cities in Jiangsu established "Smart Tourism Alliance"; Jiuzhaigou has become a "smart scenic spot" ... construction scenes like "flowers of wisdom" are blooming everywhere in China.
Smart city integration solution highlights the beauty of urban environment
The integrated solution of smart tourism city provides intellectual support for the development, transformation and upgrading of tourism industry in smart tourism city, and realizes the construction goal of "livable, suitable for business and suitable for travel".
The principles of building a smart tourist city need to be strictly studied.
The construction of a smart tourist city is not achieved overnight, and it has many core competencies and internal requirements. According to the cultural orientation of tourist cities, a series of tourism businesses are carried out with the project management supported by creativity and information technology to achieve the goal of sustainable management. To successfully build a smart tourist city, we need to respect the inherent requirements of "people-oriented, unique culture" and follow the "application-oriented, operation-oriented; Top-level design and distributed implementation; Innovative model, win-win cooperation model, to deal with the realistic dilemma of "objectivity of urbanization construction, complexity of smart tourism construction and necessity of government function transformation". To ensure the healthy development of smart tourism, we must adhere to the coordinated operation of "government management departments, planning service providers, tourism enterprises and system providers" to create a centralized, intensive, large-scale and innovative healthy ecological environment for smart tourism.
Create a livable, livable and livable urban environment.
The whole-process intelligent service solution provided by Fengmei, which integrates "planning consultation, platform integration, system construction and operation services", has been applied maturely, aiming at creating a beautiful urban environment suitable for living, traveling and business by using intelligent management applications ..... In what way, Mr. Liang elaborated from the following "enlightenment":
① Effective connection with smart city basic network, data center and application support platform. Comprehensively plan the construction and operation process of the three systems of smart tourism city, and realize the sustainable development of smart tourism city construction.
② Comprehensively construct the guiding ideology, overall goal, overall framework, application framework and resource system of smart tourism city construction.
③ Establish norms and standards for the construction of smart tourist cities, and realize the comprehensive integration of system business and information.
④ Integrated application and integrated platform based on SOA architecture, realizing the sharing of public service information, industry management information and tourism industry operation information.
⑤ Provide support for tourism public service, and realize the immediacy and personalization of tourism public service; Achieve unified marketing services for tourist destinations.