E-commerce can provide services for the whole process of business activities such as online trading and management. The following are the key points of knowledge about the basic functions of e-commerce that I have compiled for you. Welcome to read and browse.
Basic functions of e-commerce
E-commerce can provide services for the whole process of business activities such as online trading and management. Therefore, it has various functions, such as business organization, information release and advertisement, consultation and negotiation, online ordering, online payment, online finance and electronic account, information service provision, consultation, investigation and statistics, transaction management and so on.
1. Enterprise business organization
E-commerce is an information-based business process, in which a large number of businesses inside and outside the enterprise are reorganized to make the whole enterprise operate more effectively. Enterprises have strengthened their contact with partners through the Internet and opened a customer-oriented window. Internally, improve the integration and automation level of business management through intranet, and realize efficient, fast and convenient business activity flow.
2. Information dissemination and advertising
E-commerce can publish Websites with the help of enterprise web servers, and publish all kinds of business information and enterprise information on the Internet for customers to browse. Customers can quickly find the information they need with the help of online search engine tools, while enterprises can use online homepages and e-mails to advertise around the world. Compared with all kinds of advertisements in the past, online advertising has the lowest cost, the publicity scope covers the whole world, and it can provide customers with the richest information at the same time.
3. Consultation and negotiation
In e-commerce activities, customers can use non-real-time e-mail, newsgroups and real-time BBS to understand market and commodity information and negotiate transaction affairs. If there is further demand, they can also use the online interactive platform to exchange real-time graphic information. Online negotiation can go beyond the limitations of people's face-to-face negotiation, provide a variety of convenient forms of conversation in different places, and even transmit real-time pictures and video clips in the network, resulting in the feeling of face-to-face conversation.
order online
Online ordering usually provides very friendly ordering tips and purchase orders on the product introduction page. When the customer fills in the order, the system will inform the customer to confirm the order information by sending an email or other means. Usually, the order information will be transmitted and saved in an encrypted way to ensure that the business information of customers and businesses will not be leaked.
5. Pay online
For a complete e-commerce process, online payment is an indispensable link. Electronic money, electronic checks, credit cards and other systems can be used to realize payment between customers and businesses. Online payment is more efficient and convenient than traditional payment methods, which can save many people's expenses in the transaction process. However, because online payment involves trade secret information, more reliable information transmission security control is needed to prevent fraud, eavesdropping, fraudulent use and other illegal acts.
6. Online finance and electronic accounts
Online payment needs the support of e-finance, that is, banks, credit card companies, insurance companies and other financial institutions provide customers with online financial services, and electronic account management is its basic component. Credit card number or bank account number is the symbol of electronic account, and its credibility needs to be guaranteed by necessary technical measures, such as applying digital vouchers, digital signatures, encryption and other means to provide reliable security for electronic account operation.
7. Information service delivery
The transmission of information services in the transaction process, such as ordering information, payment information, logistics distribution information, etc., can be realized through various network services. On the other hand, information is a form of trading goods, such as software, e-books and information services, which can be delivered directly to customers through the network.
8. Consulting and survey statistics
Users' feedback on products and services is collected through questionnaires such as "choosing" and "filling in the blanks" on the webpage, so that the market operation of enterprises forms a cycle. Through the analysis of feedback and the statistics of transaction data, we can understand the needs and hobbies of users, effectively grasp the development trend of the market, and enable enterprises to obtain business opportunities to improve products and expand the market.
9. Transaction management
In business activities, the management of the whole transaction process will involve the coordination and management of people, money, goods, enterprises and enterprises, enterprises and customers, enterprises and enterprises. Therefore, transaction management involves the whole process of business activities. The development of e-commerce will provide a good network environment for transaction management and various application service systems and promote the wider application of e-commerce.
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