How to maintain customer relationship?

2 1 century, customer relationship is an important resource for the survival of enterprises and the backing for the company to generate interest. Without stable customer support, the company will have no possibility of sustainable development. Stable customer resources have become the top priority of all our work. Customers' needs can not be effectively met, which is often the most critical factor leading to the loss of corporate customers. On the one hand, it is necessary to convey the information of the company's business strategy and strategic changes to customers in time, so as to facilitate the smooth development of customer work. At the same time, collect customers' opinions and suggestions on products and services, and integrate them into the improvement of the company's work. In this way, not only can the old customers know the business intention of the enterprise, but also the marketing strategy of the company can be effectively adjusted to adapt to the changes in customer demand. On the other hand, we should be good at listening to customers' opinions and suggestions, establish corresponding communication channels for complaints and after-sales service, encourage dissatisfied customers to put forward their opinions, and deal with customers' dissatisfaction in time. We should also consider the problem from the perspective of respecting and understanding customers and adopt a positive, enthusiastic and timely attitude. At the same time, we should follow up with customers and take active and effective remedial measures. A lot of practice shows that 2/3 customers leave their suppliers because they don't care enough about their customers. Call some (valid customer information) customers frequently, ask them all kinds of problems when using the products, and provide professional solutions. Pay attention to four points when visiting customers: understand the customer's use of products; Understand whether customers have new demands in the near future, so as to find new sales opportunities; Promote and promote new products to customers and create resale opportunities; Greet customers on New Year's Day, Spring Festival, Tomb-Sweeping Day, May Day, Dragon Boat Festival, Mid-Autumn Festival, National Day and other holidays, or on customers' birthdays and major festivals of the customer company. After defining customer orientation, it is necessary to collect the basic information of customers, analyze the possible demand points of products, and prepare personalized products and company-related information systems on this basis; After that, we should focus on the way of contact to achieve contact with customers; After the contact is reached, it is necessary to meet the actual needs of customers and gain their trust. ]