When Star Cruises was first established, cruise tourism had not yet become an option for Asian tourism. Star Cruises specially designed a tourism product for Asian tourists. Star Cruises did not introduce American or European cruises. On the contrary, the design of cruise ships caters to the needs of Asians-food tastes and habits, entertainment and lifestyle, and colorful activities. Therefore, Star Cruises has launched a brand-new concept of cruise tourism: there are rich catering and entertainment facilities, world-class services and short-distance cruise routes, including ample sightseeing time, shopping and authentic food. The cruise holiday of Star Cruises has also successfully established the image of Xian Yi for all ages, and changed the misconception that cruise tourism is only suitable for the elderly. The ship is also equipped with facilities and activities suitable for adults and children, which is a new choice for family holidays.
Star Cruises also provides a complete sea, land and air journey, introducing tourists from all over the world to Malaysia, Singapore, Hong Kong, Thailand and Taiwan Province Province.
With a brand-new concept, Star Cruises not only stimulated the cruise tourism market in the Asia-Pacific region, but also promoted the tourism industry in Southeast Asia. Holidaymakers in Asia think cruise tourism is an exciting and economical way to spend their holidays. At the same time, it also attracts tourists from North America, Europe and Australia. By taking part in the Star Cruises holiday, you can get a glimpse of different places and special styles in Asia. In just eleven years, Star Cruises has been recognized all over the world. Today, she is the leading fleet in the Asia-Pacific region and has quickly become one of the world's third largest alliance cruise companies.
Star Cruises Group is the third largest alliance cruise company in the world. Together with its Norwegian cruise ships, NCL America, Oriental cruise ships and cruise passenger transport, the group is operating and will deliver 22 cruise ships with a total passenger capacity of more than 35,000. The routes cover Asia-Pacific, North and South America, Caribbean, Alaska, Europe, Mediterranean, Bermuda and Antarctica.
At present, the cruise ships operated by Star Cruises in the Asia-Pacific region include Virgo, Gemini, Libra, Pisces, Aries, Taurus and Aquarius.
At present, Norwegian Cruise Group operates three brands (Norwegian Cruise, NCL America Cruise and Oriental Cruise), and fifteen cruise ships will be delivered soon. The cruise ships owned by Norwegian Cruises include Norwegian Dream, Norwegian King, Norwegian Wind, Norwegian Susa Wind, Norwegian Morning, Norwegian Star, Norwegian Crown, Norwegian Courage and Norwegian Gems. These two unnamed new ships will be delivered in 2007 respectively.
NCL USA currently operates Aloha Arrow and American Arrow, and will join Hawaii Arrow in April 2006. As for the Oriental Cruise, she owns an award-winning cruise ship "Kelpolo", which provides a unique route.
The main markets of Norwegian cruise ships and Oriental cruise ships are all over North America, Britain, Europe, South America and Asia. American NCL provides Hawaiian routes.
In addition, the cruise passenger brand was established in 200 1 year, and it owns the "Queen Huasha".