Look for potential business partners. Looking for possible partners is based on a comprehensive understanding of shopping malls and supplier markets. It is necessary to understand the supplier market and conduct a comprehensive market survey when we are not sure what brand to introduce into the shopping mall. Generally speaking, shopping malls with competitive characteristics are an important way to obtain this kind of information. On the basis of understanding the planning of this shopping mall, choose the merchants that are suitable for the style of this shopping mall and form morphological differences with competitors. Generally, such potential businesses should make more choices to determine which is the main attack and which is the substitute. Once the potential cooperative merchants are identified, they can conduct investigation and make initial contact. The main purpose of the survey is to see if merchants have the conditions to cooperate with shopping malls. The information we need to know is: brand development trend, target consumer groups, operating characteristics, and the channel role of merchants, that is, whether they are manufacturers, distributors or agents, and what is their comprehensive operating strength? Whether funds, distribution and personnel can be guaranteed, and so on. Through investigation, it is judged that these aspects are close to or meet the requirements of the company, and then consider contacting the business personnel of the other party to further understand the situation and pass on the investment information to them. 3. Negotiation and signing. After the initial contact with the potential cooperative merchants, find the business personnel who can play a decisive role in the cooperation and discuss in detail, including: the position of the work station, the size of the cabinet, the types of goods operated, the expenses borne, the cooperation conditions, such as the amount of the deposit, the form of settlement and other cooperation details. If necessary, we should also negotiate with the business personnel of the merchant. Pay attention to the choice of business personnel who can make decisions or ensure smooth communication in the negotiation, otherwise it will easily lead to unresolved differences and affect the progress of cooperative negotiation. If it is impossible to discuss cooperation matters due to various objective conditions, the investment promotion personnel should also keep friendly contact with them so as to cooperate again when conditions are suitable in the future. Reach a consensus on cooperation through consultation. Merchants should let them know the operating rules of mall decoration, fill in the cooperation contract for declaration, and continue to negotiate and resolve any differences.
Understand the business orientation planning and investment promotion work plan of shopping malls. Before starting to work, investment promotion personnel should first understand the positioning characteristics of commodity management in shopping malls, as well as the brand and category distribution planning of each floor and region. The business orientation of shopping malls is generally obtained through the observation of shopping malls, such as what goods the shopping malls mainly operate and what to supplement? What is the business level? Is it high-end, high-end, or mid-range? What are the characteristics of the distribution of business brands or are they different from other stores? What are the standards for the price line and commodity line of general imported goods? Wait a minute. Before inviting investment, it is generally necessary to use distribution planning to form the floor plan of the store, understand the requirements of the floor plan and introduce the brand as required, which is the place that investment promotion personnel should pay attention to. Generally, on the floor plan, the names of major imported brands and alternative brands in a certain area may be marked, and merchants can choose potential cooperative merchants according to this requirement. Whether the new site is opened or the old site is adjusted, it will form a work plan for attracting investment. Because the work plan is based on the work arrangement with other functions, the investment promotion personnel should carry out the brand introduction work in strict accordance with the plan. Some iconic scheme requirements, such as: when, what is the proportion of merchants entering the market; When to complete the investment promotion work and the decoration of the previous investment promotion entrance. If the above work cannot be completed within the specified time, it will affect the work progress of other related functions, so investment promotion personnel should pay special attention to such planning information and do related work well.