Ethics refers to the principles and norms that should be followed when dealing with the relationship between people, people and society, and people and groups. It is a moral concept and belongs to the humanistic category. Modern enterprise management emphasizes people-oriented, and ethical factors play an increasingly important role in enterprise management. Enterprise managers with scientific management consciousness often take some norms and standards in ethics as the basis, from which they carry out system management and cultural construction, establish requirements and evaluation systems with certain ethics as the core, and create a management ethics environment based on humanistic spirit. In academic circles, the research of management ethics has developed rapidly in the past twenty or thirty years. China scholars believe that "management" and "ethics" can be connected because management itself is ethical, and their internal communication lies in humanistic spirit. [5] In fact, the construction of humanistic spirit will certainly bring about the formation and development of a certain ethical environment for business management, which is manifested in the following three aspects:
1, personality contributes to people-oriented management.
People have the duality of material and cultural needs. In order to conform to people's individual autonomy, enterprises will inevitably implement people-oriented
This is the management system. First of all, enterprises create a sustainable management model, stimulate people's innovative potential, build a humanistic atmosphere and equal interpersonal relationships with people as the fulcrum, and eliminate hierarchical concepts. The enterprise system reflects the ultimate concern for employees. Secondly, enterprises implement the strategy of competition and cooperation in foreign economic activities, and replace direct competition with rivals with complementary advantages and alliance cooperation. In addition, they also organize production and operation centered on consumer demand to meet consumers' personalized and diversified needs.
2. Personality cultivation promotes the rule of virtue in enterprises.
Peter drucker, a management guru, pointed out in his book Management Practice [6] that in a highly competitive economy,
In a department, the success of an enterprise depends entirely on the quality and performance of managers. From the perspective of humanistic cultivation, if entrepreneurs as enterprise managers lack certain personality qualities, it is impossible to rely on powerful economic or technical factors to make enterprise management ultimately serve the lofty goals pursued by mankind, and thus it is impossible to create sustainable enterprise development advantages. Therefore, it is undoubtedly the best enterprise management mode to seek the effective combination of the guiding ideology of "governing enterprises by virtue" and scientific management. Confucius, an ancient thinker in China, ruled the world with Zhang Yiren. His thoughts can be used for reference by modern entrepreneurs: entrepreneurs should have self-subjectivity, cultivate the moral cultivation of pushing themselves and others, and then implement the rights and responsibilities of managing enterprises on this basis. In other words, the premise of managing enterprises with benevolence is the entrepreneur's own personality cultivation, first of all, the shaping of his personality, and then the establishment of prestige by virtue and the management of enterprises by virtue. In this process, on the one hand, entrepreneurs promote and motivate employees to exercise self-moral restraint, on the other hand, they promote the construction of enterprise system norms, so that employees' rights and values can be fully respected and cared for.
3.* * * Enjoy the value and contribute to society.
Humanistic spirit not only reflects the relationship between people, but also reflects the relationship between people and social groups and between people and nature.
Universal contact. As a member of the whole society, enterprises must take into account the long-term interests of the whole society and human beings while pursuing maximum profits. Once the sense of value sharing between enterprises and society is formed, it will inevitably lead to active commitment to social responsibility, and with the continuous enhancement of social awareness, the breadth and depth of corporate responsibility will continue to expand. Corporate commitment to social responsibility is mainly reflected in the following two aspects: first, to meet the needs of consumers to the greatest extent and provide the best products and services; The second is to fully consider the impact of corporate behavior on society and even the natural environment, and implement green management of production and operation.
(B) the humanistic spirit embodied in corporate culture
The concept of corporate culture began in 1980s, and was put forward by American scholar Terrence Deere and consultant Allen Kennedy of McKinsey & Company in their book Corporate Culture-Customs and Etiquette of Corporate Survival. In the following decades, the construction of enterprise culture has increasingly become one of the tools of modern enterprise management, and has continuously enriched its own connotation in practice. Generally speaking, corporate culture refers to the purpose, spirit, values and business philosophy with corporate characteristics gradually formed in the business practice. It is an economic culture based on company rules and regulations and material phenomena, and is usually called a natural agreement, not a written code of conduct and style. Any enterprise has its own corporate culture. Good corporate culture contains healthy and harmonious humanistic spirit, which can promote the development of enterprises. Specifically:
1. Reasonable enterprise values are the embodiment of humanistic spirit.
Values are the core of corporate culture, the evaluation and value measurement of right and wrong, good and bad, good and evil by corporate members. Reasonable enterprise values are the group values formed by the rational unity of this diversified individual judgment consciousness, which can be integrated into enterprise strategy, become the soul of enterprise culture and constitute the core ideology recognized by everyone in the enterprise. The formation of reasonable values embodies the spirit of interpersonal harmony, high morale, good team consciousness and correct professional attitude in enterprises, embodied in tangible material phenomena such as enterprise system, employee rights protection, organizational structure setting and good model, and is a comprehensive embodiment of humanistic spirit.
2. Good corporate image is the embodiment of humanistic spirit.
Corporate image is the promotion and strengthening of corporate values, which is manifested through the display of external characteristics and operational strength, and is the overall impression recognized by the public. Because this overall impression is the external embodiment of a series of corporate cultural connotations such as business philosophy, values, corporate ethics, corporate spirit and team consciousness, and it is the external display of humanistic spirit. For example, [7] Starbucks has always adhered to six principles in the process of operating its global coffee chain group: providing a working environment of mutual respect and trust, providing diversified products and services, strictly managing the quality of the whole process, improving services, actively giving back to society and increasing profits. The consistent implementation and successful chain replication of these six business principles have made its good corporate image deeply rooted in the hearts of the people, and embodied Starbucks' spirit of Excellence, thus gaining the recognition of consumers. Jasper Kunder described the loyal relationship between Starbucks and its consumer groups with the word "coffee religion" in the book "Enterprise Spirit", which shows that this is the success of brand strategy brought by the power of humanistic spirit.