Make sandwiches.
The initial intention of "letting you wander" seems to be getting farther and farther away from idle fish.
Recently, some media reported that in the past year, the GMV of idle fish exceeded 200 billion yuan, and online sellers reached 30 million. At the same time, the monthly users of idle fish reached 90 million, and the number of items hanging idle fish exceeded 654.38+0 billion every year.
The idle fish, which has been established for six years, has proved that the idle fish economy has a broad space with a series of figures. Ping Chou, vice president of Alibaba, also said in an interview with the media recently that "the whole society is opposed to waste, and idle fish are firm supporters. Because laziness is the biggest waste. In the past year, idle fish successfully converted 200 billion garbage into 200 billion consumption by matching 200 million people. "
However, behind the increasing trading volume of idle fish, there are various gray businesses. Parallel imports, counterfeit goods, the Internet and prohibited goods have been breeding in the darkness of the platform.
Perhaps idle fish should slow down on the road of pursuing GMV, stop to control the gray area on the platform, and let idle fish become a standardized and transparent second-hand resale platform, rather than a hotbed of barbaric growth of the "black market".
Merchants expose themselves as "non-genuine"
With the arrival of the era of stock economy and the rise of consumer demand, the transaction of idle goods has also risen rapidly.
According to statistics, at present, the transaction scale of the second-hand commodity market in China has exceeded 200 billion yuan, and the "idle economy" has become a fashion, and the second-hand e-commerce platform has also risen rapidly, among which idle fish is undoubtedly the best.
According to statistics, in the second-hand trading e-commerce platform, the penetration rate of Alibaba's idle fish exceeds 70%. On the other hand, there is a lack of standardization in the industry at present, and problems such as selling contraband, fake goods and piracy have been accompanied since the birth of these platforms, especially idle fish.
Aotou Finance found that many fakes and parallel imports were sold publicly on idle fish, and some merchants even showed "non-genuine products" in their product introductions, among which shoes, clothes and game cassettes became the hardest hit areas.
Australian Investment Finance searched for "AJ sneakers" on the idle fish platform, and a lot of location information was publicly sold by merchants in Putian and Guangdong. Under a North Carolina blue AJ 1 sneaker, the merchant directly stated in the description that "the original shoe is not genuine, including the original anti-theft buckle."
It is understood that genuine shoes currently cost more than 20,000 yuan in the second-hand market, and the seller sells them in 9.9 yuan. When Shantou Finance chats with the seller privately, the seller automatically replies "Free fish is not traded, please contact WeChat for details."
There are not a few such businesses. In fact, many high-priced and popular shoes can't find the ultra-low price of 10 yuan on idle fish. Once you chat privately with the seller, the seller will ask the buyer to add WeChat. Idle fish has become a breeding ground for selling fake shoes in WeChat business.
Aussie Finance understands that buying and selling second-hand game tapes has become a common choice for players because of the high level of host game tapes. However, it is not easy to find real second-hand tapes on idle fish.
Aussie Finance used Nintendo's "NS cassette" as the key word, and found that most of the key words were "brand new" and "unopened". After a detailed understanding, I learned that the sellers are mostly professional merchants, and the cassettes sold are both Hong Kong and Japanese versions, commonly known as "parallel imports". There are even merchants selling cracked game tapes, and the prices of these tapes are mostly within two yuan. According to the information of idle fish, a merchant selling this product has sold 68 items in idle fish.
The disadvantage of the platform for the supervision of goods and businesses also affects the reputation of idle fish.
There are more than15,000 complaints about idle fish on Black Cat, a consumer service platform, most of which are about "conniving sellers to sell fakes" and "difficulty in refunding", while the number of "replied" and "completed" complaints about idle fish is zero.
In addition, in the "Q 1 National Retail E-commerce Consumer Rating Ranking in 2020" released by the E-commerce Research Center, the comprehensive index of "idle fish" was lower than 0.4, and it was rated as "not recommended to place an order".
Ten months after the Internet "No Smoking Order" was promulgated, idle fish can still buy electronic cigarettes.
Compared with selling fake goods and parallel imports, what is even more shocking is that many goods banned on the Internet can still be traded on idle fish, but the means are more hidden and the supervision is more difficult to reach.
In June last year, 5438+065438+ 10, the State Tobacco Monopoly Bureau and the State Administration of Market Supervision jointly issued the Notice on Further Protecting Minors from E-cigarettes, urging enterprises or individuals that produce and sell e-cigarettes to close their e-cigarette internet sales websites or clients in time; E-commerce platforms are urged to close e-cigarette shops in time and take off e-cigarette products in time.
Shantou Finance found that it has been more than 10 month since e-cigarettes were banned online. However, there are still merchants selling e-cigarettes on idle fish, and "selling dog meat by hanging sheep's head" has become its practice.
Take York e-cigarette as an example. There are a large number of "e-cigarette protective covers" on idle fish, and the prices are mostly ranging from 45 yuan to 85 yuan. In fact, such enterprises sell electronic cigarette sticks and cigarettes.
Aotou Finance talked privately with the merchants in the name of purchasing electronic cigarette cases. The merchants directly replied to the prices of electronic cigarette sticks and cigarettes, and told Aotou Finance, "This is the practice, and all generations of products and tastes are available, according to the needs of buyers. Delivery. "
In fact, sellers often ask buyers not to pay after taking pictures of goods, and then ask buyers to pay after changing to the actual price of e-cigarettes. Some sellers also trade through Taobao or WeChat.
A merchant selling e-cigarette protective covers revealed to Shantou Finance, "Even goods that are on the bright side of idle fish trading are e-cigarette protective covers. Ordinary customers are well aware of this channel, and even if they report to the platform, it is difficult to effectively supervise."
"For the idle fish platform, the transaction of idle goods is C2C, and relatively private transactions are difficult to supervise. At the same time, idle goods are mostly non-standard goods, so it is difficult to form a perfect industry standard. This is also the reason for the proliferation of gray transactions on second-hand platforms. " People who have long observed the e-commerce industry told Shantou Finance.
On the one hand, the shelf of non-compliant goods needs strict supervision from the source, and idle fish cannot be "one size fits all" in the operation process, which leads to the "silent" sale of goods banned by the Internet on idle fish.
At present, the supervision of idle fish is still insufficient. In the future, while pursuing GMV, idle fish should also fulfill their corporate responsibilities and provide standardized services for idle fish economy. Australian investment finance will also pay attention to this for a long time.