Text || Fruit juice
According to foreign media insideevs, Karma, a luxury electric vehicle brand, recently announced its latest dedicated design studio at its global headquarters in Irvine, California.
▲Karma Design Studio unveiled Twitter screenshot
This studio will cost millions of dollars and will become an independent business department of Karma. Karma said that the studio will also provide design services for automakers and other startups.
This company was founded on 20 14, and once launched the luxury electric car Revero? GT and Revero? GTS, the retail price of both cars is between 255,000 USD and 365,438 USD +0.2 million RMB (about 65,438 RMB +0.78 million ~ 265,438 RMB +0.8 million RMB). In addition to vehicle research and development, Karma also opens engineering, design, customization and manufacturing resources to partners to create an open testing and certification platform.
1. Does the design room cost millions? Will provide design services for other enterprises.
According to foreign media insideevs, this new design studio covers an area of12,000 square feet, and * * * has spent millions of dollars. The studio will become an independent business department of Karma, mainly designing Karma's projects.
▲Karma design room interior
Its automobile decoration material room and personalized customization room can customize the automobile interior for customers, and the automobile interior and body color can be customized.
In the design room, designers can show their design ideas and details in all directions through dynamic simulation on the big screen, and can also realize clay sculpture on the measuring platform.
The new Karma design business department will also provide luxury lifestyle design services other than cars, and continue to innovate unique? Karma design elements.
▲Karma design room interior
Dr. Liang Zhou, CEO of Karma, said that Karma's design team will open its design platform and provide its expertise to other automakers, start-ups, luxury car companies, and even individuals and enterprises with design needs for luxury lifestyles.
Karma? Vice President of Global Design Architecture? Andreas? Senna also said that the new design center can provide luxury design services for more customers and business partners.
Second, the new car was delivered in the first quarter of this year? The price will be between 1.78 million and 2 1.80 million.
In 20 14, China auto parts giant Wanxiang acquired Fisk, an American electric vehicle startup, and founded Karma the following year, positioning itself as a luxury electric vehicle brand.
At present, the company has launched a luxury electric car Revero? GT, this car is an extended-range electric vehicle with a pure electric cruising range of 129 km and a total mileage of 579 km.
▲Revero？ High performance sports car
The car also won the award of "Best Luxury Green New Energy Vehicle in 2020" issued by American "Green Car" magazine. Besides, what goes around comes around? Riviero? Performance version of GT Revero? GTS will also be produced in the first quarter of this year.
It is understood that the vehicle design and engineering research and development of these two cars are completed at Karma's global headquarters in Irvine, California, and the vehicles are manufactured at the Innovation Design Center in Moreno Valley, California. These two cars have also been booked in China, and an assembly line will be set up in Wanxiang Hangzhou Juneng City in the future.
The retail price of these two cars ranges from $255,000 to $365,438+$2,000 (about RMB 654,380 +0.78 million ~ 265,438 million +0.8 million).
In addition to vehicle research and development, Karma also opens engineering, design, customization and manufacturing resources to partners to create an open testing and certification platform. Its new business model helps itself and its partners acquire new technologies, speed up product development and improve the luxury and diversity of products.
Conclusion: Karma focuses on exploring the luxury market.
Karma aimed at the luxury electric vehicle market from the beginning. At present, the company has launched a luxury electric vehicle model Revero? GT, this car has been delivered in North America. The performance version of this car will be mass-produced in the first quarter of this year, and the price of both cars will be more than 654.38+0.5 million yuan.
Its newly unveiled design department also mainly provides luxury design services, which will provide design services for more customers and luxury car companies.
However, this company has not been established for a long time, and its popularity is not as good as that of traditional luxury car companies. As for whether we can fight our way out in the luxury market, it will take time to prove.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.